🔹 Job Title: Digital Marketing Specialist - SEO
🔹 Company: Informa Group Plc.
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing, 🔍 SEO & Content Marketing
As a Digital Marketing Specialist with a focus on SEO at Informa Group, you will be responsible for supporting the campaign marketing team in the planning, implementation, and optimization of marketing campaigns across digital channels. You'll drive customer acquisition and engagement through SEO tactics, paid advertising, and analytics. A key aspect of your role will include coaching and training other marketers in digital best practices, while collaborating with various teams to improve conversion rates and maximize ROI.
ASSUMPTION: Based on the job description, this appears to be a mid-level specialist role with both implementation responsibilities and coaching/advisory components, working across multiple business verticals within Informa.
✅ Coach and train marketers in vertical-level best practices for digital marketing, including SEM, tracking, analytics, and conversion rate optimization
✅ Implement SEM campaigns including paid advertising, paid social campaigns, and SEO tactics
✅ Centralize reporting on SEM to the Head of Digital Insights and Data Operations
✅ Create and execute SEO strategies to ensure first-page rankings for top keywords
✅ Incorporate SEO best practices into website architecture and content
✅ Oversee digital analytics and campaign tracking to monitor benchmarks and refine campaigns
✅ Partner with central website support for A/B testing to improve conversion rates
✅ Collaborate with event producers and marketing teams on website conversion rate optimization
✅ Support Marketing Managers in creating performance reports showing digital KPIs and channel analysis
Education: Degree level or equivalent in Marketing or a digital-related field
Experience: Significant experience in digital marketing and communications, specifically in growing brand presence, traffic, and conversions
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package is comprehensive and competitive for the digital marketing sector in London, particularly the flexibility options and professional development resources.
ASSUMPTION: While no salary is specified, digital marketing specialists with SEO expertise in London typically earn between £35,000-£55,000 depending on experience level. Given the FTSE 100 status of Informa and the comprehensive benefits package, compensation is likely to be competitive within this range.
Industry Position: Informa Group is a global business intelligence, academic publishing, knowledge, and events company. It is a member of the FTSE 100, making it one of the UK's largest listed companies. The company specializes in connecting customers to information and people across various specialist markets in more than 30 countries.
Company Size: Large enterprise (FTSE 100 company)
Company Stage: Established enterprise with global reach
ASSUMPTION: Based on the FTSE 100 membership and description of global operations across 30+ countries with 800+ events annually, Informa is clearly a large, established enterprise company rather than a growth-stage or startup organization.
Career Level: Mid to Senior level
Reporting Structure: Likely reports to the Head of Digital Insights and Data Operations
Team Size/Composition: Not specified, but likely working with multiple marketing teams across different verticals
Growth Opportunities: Potential paths include specialization in SEO leadership, broader digital marketing management, or advancement into digital strategy roles
ASSUMPTION: The career level is determined by the coaching responsibilities and required significant experience. The reporting line is inferred from the requirement to "Centralise reporting on SEM to the Head of Digital Insights and Data Operations." Growth opportunities are assumed based on typical career progression in digital marketing within large enterprises.
Office Type: Hybrid (balance of office and remote work)
Geographic Context: London is a major global business hub with a thriving digital marketing scene. The city has a high cost of living but offers excellent professional networking opportunities.
Work Schedule: Standard full-time hours with flexibility
Regional Considerations: London's public transportation system makes commuting viable from surrounding areas. The city has a diverse, international professional environment.
ASSUMPTION: The hybrid work model is explicitly mentioned in the benefits section. The work schedule is assumed to be standard full-time hours based on the full-time nature of the role and typical patterns in corporate marketing departments.
Typical Process: For specialized digital marketing roles in large corporations like Informa, the interview process typically includes:
Key Assessment Areas:
Application Tips:
ATS Keywords: SEO, SEM, Google AdWords, Google Analytics, paid social, conversion rate optimization, B2B marketing, digital analytics, campaign tracking, A/B testing, event marketing, website optimization
ASSUMPTION: These insights are based on industry standards for similar positions in large enterprises and the specific requirements listed in the job description.
Based on the job description, familiarity with these tools would be valuable:
ASSUMPTION: While the specific SEO and A/B testing tools aren't named in the job description, the listed tools represent industry-standard technologies that would typically be used for the responsibilities described.
Company Values: Based on the description, Informa appears to value knowledge sharing, professional development, flexibility, wellbeing, and community involvement.
Work Style: Collaborative across multiple teams, adaptable to different business verticals, and solution-oriented with a focus on measurable results.
Self-Assessment: Consider these questions:
ASSUMPTION: The company culture insights are inferred from the benefits description, which emphasizes flexibility, wellbeing, and professional development, as well as the company's stated purpose of connecting people with information and knowledge.
ASSUMPTION: These challenges are identified based on the breadth of responsibilities mentioned in the job description and typical challenges in SEO specialist roles within large organizations.
This role differs from other digital marketing positions in several ways:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific mix of responsibilities in this job description.
Based on the responsibilities listed, projects in this role might include:
ASSUMPTION: These project examples are derived directly from the responsibilities outlined in the job description and represent typical applications of those duties.
ASSUMPTION: These questions are suggested based on the nature of the role and would help candidates better understand the specific context at Informa while demonstrating thoughtful interest in the position.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To effectively pursue this opportunity: