Demand Generation Manager

🔹 Job Title: Demand Generation Manager

🔹 Company: Reputation

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: 🎯 Demand Generation

🚀 Job Overview

Reputation is seeking a results-driven Global Demand Generation Manager to create and implement strategies that drive awareness, engagement, and conversions. This pivotal role will focus on generating high-quality leads, capturing demand from target accounts, and nurturing prospects through the sales funnel to achieve company revenue goals. Working within a fast-growing SaaS company that specializes in reputation experience management, you'll collaborate across teams to develop and optimize multi-channel demand generation campaigns.

ASSUMPTION: Based on the job description mentioning "Global" in the title and collaboration with EMEA counterparts, this appears to be a role with global scope but based in the United States.

📋 Key Responsibilities

• Lead Generation and Nurturing
  • ✅ Develop and optimize lead generation strategies to attract and convert high-quality leads
  • ✅ Implement lead nurturing programs including email workflows, content offers, and retargeting campaigns
  • ✅ Collaborate with EMEA demand generation counterparts for global program execution
  • ✅ Utilize marketing automation tools (HubSpot, 6sense) to execute and manage campaigns
• Digital Demand Generation Strategy & Optimization
  • ✅ Create customer/prospect-centric experiences adapted to ICP buyer journey
  • ✅ Drive top-of-funnel to middle-of-funnel demand gen and ABM campaigns
  • ✅ Conduct A/B testing to optimize emails, landing pages, content, and digital programs
  • ✅ Collaborate with content and product marketing teams to develop and activate content
  • ✅ Manage the demand generation calendar for alignment and timely execution
• Budget and Project Management
  • ✅ Monitor and analyze campaign spend and business contribution against KPIs
  • ✅ Oversee cross-functional teams and use Asana for task management
• Data Analysis and Reporting
  • ✅ Monitor campaign performance metrics including lead quality and conversion rates
  • ✅ Provide regular reports and insights to marketing and sales teams
• Collaboration and Alignment
  • ✅ Manage vendor and agency relationships supporting demand generation
  • ✅ Work with Field Marketing Managers, SDRs, and sales teams for alignment on goals
  • ✅ Collaborate with cross-functional teams for effective campaign execution
  • ✅ Support digital marketing team with PPC strategy across multiple platforms

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or related field

Experience: 5-7 years in demand generation, lead generation, or digital marketing; B2B marketing experience in technology or SaaS industries

Skills:

• Proven track record creating and executing successful demand generation campaigns
• Proficiency in marketing automation, ABX, and CRM tools (HubSpot, Salesforce, 6sense)
• Strong analytical skills and experience with data-driven marketing
• Excellent written and verbal communication skills
• Strong time management and project management capabilities
• Ability to manage multiple projects in a fast-paced environment
• Strategic and creative thinking

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Flexible PTO
• Paid company holidays
• 4 company "Recharge Days" (wellness days off)
• Employee Resource Groups (ERGs)
• Employee Assistance Program
• 401k
• Health, dental, and vision insurance
• Paid maternity leave
• Short and long-term disability and life insurance
• Various perks: PerkSpot, Wellhub (Gym Pass), Carrot Fertility, Omada, Ladder, SoFi, Fetch Pet Insurance, Calm for Kaiser, Spring Health for Guardian, XP Health

Industry Comparison: The benefits package appears comprehensive and competitive for the SaaS industry, including both standard benefits and additional wellness-focused perks.

ASSUMPTION: While no salary is specified, demand generation managers in SaaS companies with this level of experience typically earn between $90,000-$140,000 annually depending on location within the US, company size, and specific experience with the required tools.

🔍 Company Context

Industry Position: Reputation is the global leader in reputation experience management, providing SaaS solutions that help companies improve customer experience through feedback management. The company has managed tens of millions of consumer reviews across hundreds of thousands of online points of presence.

Company Size: Enterprise-level with global presence

Company Stage: Growth stage with established market position. Founded in 2013, reached over $100M in Annual Recurring Revenue (ARR) in 2022, and has raised over $200M in funding, including $150M from Marlin Equity Partners in 2022.

Key Clients/Partners: Trusted by 250+ partners including Google, Facebook, Salesforce, J.D. Power, Amazon, and Web.com. The platform is used by 10+ major automotive OEMs, 16,000 auto dealerships, 250+ healthcare systems, and 100+ property management firms.

Recognition: Ranked in G2's Top 100 Best Software list for 2022, named in the Forrester Wave for Customer Feedback Management platforms, recognized by Forrester as a significant social suite vendor, and named to Gartner's 2021 Magic Quadrant for Voice of the Customer.

📊 Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Not explicitly stated

Team Size/Composition: Not specified, but will collaborate with Field Marketing Managers, SDRs, content team, product marketing, digital marketing, creative, and analytics teams

Growth Opportunities: The company mentions "career growth with paid training tuition opportunities" and employee testimonials note "many opportunities to learn and grow" with "internal promotions" for open roles.

ASSUMPTION: Based on the company's growth trajectory and the strategic nature of this role, there are likely opportunities to advance to Senior Manager or Director-level marketing positions over time.

🌍 Location & Work Environment

Office Type: Likely remote or hybrid, as the listing mentions "flexible working arrangements"

Geographic Context: Headquartered in Silicon Valley with positions throughout the United States

Work Schedule: Not specifically mentioned, but employee testimonials mention "great work-life balance"

Regional Considerations: As a nationwide position, candidates may be located anywhere in the US, though company headquarters and potentially some team members may be in Silicon Valley

ASSUMPTION: Given the mention of "flexible working arrangements" and the US-wide location specification without a specific city requirement, this role is likely remote with possible occasional travel to headquarters or team meetings.

💼 Interview & Application Insights

Typical Process: For marketing roles at SaaS companies of this size, expect an initial recruiter screening, followed by interviews with the hiring manager, potential team members, and possibly cross-functional stakeholders like sales leadership.

Key Assessment Areas:

• Previous campaign performance and ROI results
• Experience with specified marketing tools (HubSpot, Salesforce, 6sense)
• Understanding of B2B SaaS buyer journeys
• Analytics capabilities and data-driven decision making
• Project management experience across multiple stakeholders

Application Tips:

• Highlight measurable results from previous demand generation campaigns
• Demonstrate experience with both top-of-funnel and middle-of-funnel strategies
• Emphasize ability to collaborate across teams and manage external vendors
• Showcase proficiency with the specific marketing tools mentioned
• Include examples of data analysis that informed strategy decisions

ATS Keywords: demand generation, lead nurturing, marketing automation, HubSpot, Salesforce, 6sense, ABM, campaign optimization, digital marketing, B2B marketing, SaaS, email workflows, A/B testing, content syndication, pipeline generation, conversion rates, analytics

ASSUMPTION: These interview insights are based on standard practices for similar roles in B2B SaaS companies and may vary based on Reputation's specific hiring processes.

🛠️ Tools & Technologies

• Marketing Automation: HubSpot
• CRM: Salesforce
• ABX/Intent Platform: 6sense
• Project Management: Asana
• Digital Advertising: Google Ads, LinkedIn, Meta (Facebook)
• Email Marketing tools
• Webinar/Webcast platforms
• Content syndication platforms
• Analytics and reporting tools

ASSUMPTION: While not all tools are explicitly mentioned, the ones listed above are either directly mentioned in the job description or are standard for executing the responsibilities outlined.

👔 Cultural Fit Considerations

Company Values: The company emphasizes diversity, equity, inclusion, and belonging as core values. They mention that their culture values teamwork, cross-functional collaboration, and perseverance.

Work Style: The listing suggests a collaborative environment that values excellence and performance. Employee testimonials mention "exceptional culture" with management that "truly want you to succeed."

Self-Assessment Questions:

• Do I thrive in a "player-coach" environment where managers are hands-on?
• Am I comfortable with cross-functional collaboration across multiple teams?
• Do I value perseverance and hard work over quick wins?
• Am I comfortable in a growth-stage company that's continuing to scale?
• Do I have the analytical mindset needed to optimize campaigns based on data?

ASSUMPTION: Based on the company's growth stage and employee testimonials, the culture appears to balance the structure of an established company with the growth mindset of a scaling organization.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously across a global organization
• Balancing top-of-funnel awareness with middle-of-funnel conversion objectives
• Coordinating with international teams (EMEA mentioned specifically)
• Adapting strategies across multiple industries (automotive, healthcare, property management)
• Meeting revenue goals and demonstrating ROI in a high-growth company

ASSUMPTION: These challenges are inferred from the breadth of responsibilities and the company's growth stage; individual experiences may vary based on team structure and specific objectives.

📈 Similar Roles Comparison

This Demand Generation Manager role appears more strategic than many similar positions, with responsibilities spanning both program execution and strategy development. Unlike some demand generation roles that focus solely on lead generation, this position encompasses the entire demand funnel from awareness to conversion.

Related roles with overlapping responsibilities include:

• Marketing Operations Manager: More focused on the technical infrastructure of marketing systems
• Digital Marketing Manager: Often more focused on paid advertising and less on full-funnel lead nurturing
• Growth Marketing Manager: Similar focus on metrics and conversion but may include product marketing elements
• ABM Manager: More narrowly focused on account-based strategies rather than broad demand generation

ASSUMPTION: This comparison is based on standard industry role definitions and may vary based on specific organizational structures.

📝 Sample Projects

• Designing and implementing a multi-touch email nurture campaign to move prospects from initial interest to sales-ready leads
• Creating and optimizing webinar programs to generate new leads and engage existing prospects
• Developing and executing an integrated ABM campaign targeting high-value accounts using digital advertising, direct mail, and personalized content
• Building and managing a content syndication program to expand reach to new potential customers
• Implementing A/B testing across landing pages and emails to improve conversion rates
• Establishing a comprehensive campaign reporting dashboard to track performance across channels

ASSUMPTION: These projects are representative examples based on the responsibilities listed and are typical for demand generation managers in SaaS companies.

❓ Key Questions to Ask During Interview

• "What are the key performance indicators you use to measure success for this role, and how do they align with broader marketing and company objectives?"
• "How do demand generation efforts integrate with the sales process, and what is the relationship between marketing and sales teams?"
• "Can you share an example of a particularly successful demand generation campaign at Reputation and what made it effective?"
• "How does Reputation's solution differentiate in the market, and how does that impact demand generation strategy?"
• "What is the balance between new customer acquisition and existing customer expansion in your marketing strategy?"
• "How do you see the demand generation function evolving as the company continues to grow?"

ASSUMPTION: These questions are designed based on the role description and company information provided, but should be tailored to your specific interests and the flow of the actual interview.