Senior Associate, B2B Digital Marketing
Senior Digital Marketing role at DailyPay. New York · full-time · $88,000–$114,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and run conversion optimization tactics across web, chat, paid media and email to lift funnel rates
- Dig into channel data and user behavior to spot friction and openings for improvement
- Own an A/B testing roadmap spanning web, content and paid media
- Team up with the web crew on personalization tailored to specific B2B segments
- Shape the strategy for LLM and AI search visibility so the brand shows up accurately
What you bring
- Three or more years in B2B marketing, focused on demand gen, CRO, SEO or AI search
- Solid grounding in CRO, SEO and AIO methods and best practices
- Comfort with reporting and web tracking tools such as GA4, Tableau or similar
- Practical campaign work in platforms like VWO, Marketo or Wordpress, plus Asana for tracking
- A degree in marketing, communications, business or data analytics, or equal hands-on experience
Who this fits
This suits a data-minded marketer who enjoys optimizing web experiences and lead conversion across multiple digital channels. You will sit within a B2B client acquisition team and coordinate with demand gen, web, product and outside SEO consultants. The role is hybrid in New York and pays between 88,000 and 114,000 USD. They welcome applicants who do not tick every box.
From the employer
About Us:
DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.
The Role:
The Senior Associate - B2B Digital Marketing is a strategic role within the B2B Client Acquisition team, responsible for supporting full-funnel lead generation and improving the overall effectiveness of our B2B website and digital marketing channels.
In this role, you will apply foundational expertise in Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), and AI Search Optimization (AIO) to improve web conversion and user engagement. You will collaborate closely with demand generation, web, and product teams to execute data-driven tactics that remove conversion blockers and optimize the B2B customer journey. The ideal candidate will possess a blend of strategic thinking, analytical skills, and a passion for optimizing the user experience to maximize lead conversions.
If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.
How You Will Make an Impact:
CRO Strategy: Develop and execute comprehensive CRO tactics across core digital channels, including web, chat, paid media, and email, to steadily increase funnel conversion rates.
Funnel Analysis: Conduct routine, in-depth analyses of digital channels, website engagement, and user behavior metrics to identify friction points and optimization opportunities.
A/B Testing Support: Develop and execute an A/B testing roadmap to optimize all channels, such as web, content, and paid media.
Research Collaboration: Partner with Brand, Market Intelligence, and Customer Advocacy teams to gather qualitative and quantitative insights regarding web user pain points and understand user behavior trends, and conversion blockers.
Web Personalization: Partner with the web team in implementing audience personalization strategies, tailoring digital experiences to specific B2B target segments.
Search Engine Optimization (SEO): Collaborate with external SEO consultants to drive organic traffic, improve search engine rankings, and establish a roadmap for future SEO optimization
AI Engine Optimization (AIO): Develop the strategy for ongoing LLM optimization, and work with stakeholders to execute that strategy to ensure brand accuracy and high discovery rates in AI search tools.
Chat Optimization: Optimize website chat routing protocols and AI conversational agents to accelerate lead capture and improve baseline digital engagement.
What You Bring to The Team:
Relevant Experience: 3+ years of professional experience in B2B marketing, with a dedicated focus on digital demand generation, conversion rate optimization, search engine optimization or AI search optimization
Technical Skillset: Strong foundational understanding of core CRO, SEO, and AIO methodologies, principles, and industry best practices.
Data & Analytics Literacy: Proficiency in marketing reporting and web tracking tools, specifically utilizing GA4, Tableau, or similar data visualization systems.
MarTech Tool Exposure: Hands-on experience executing campaigns within tools like VWO, Marketo, Wordpress or equivalent digital marketing infrastructure.
Project & Process Discipline: Excellent organizational, communication and project management habits, with demonstrated experience tracking workflows through platforms like Asana.
Educational Foundation: Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or equivalent practical professional experience.
What We Offer:
Exceptional health, vision, and dental care
Opportunity for equity ownership
Life and AD&D, short- and long-term disability
Employee Assistance Program
Employee Resource Groups
Fun company outings and events
Unlimited PTO
401K with company match
High-performing cultures aren't built in silos, they thrive on partnership. At DailyPay, we Commit Together to an inclusive, professional environment where multifaceted perspectives are our greatest competitive advantage. We recognize that our team members don’t live “single-issue lives,” and we lean into the wide-ranging backgrounds and life stages that sharpen our collective decision-making.
In our high-trust environment, we empower you to Challenge Norms. We’ve created a space where it is safe to ask difficult questions, disrupt the status quo, and share bold perspectives without fear of professional fallout. We believe that by checking our own assumptions and staying curious about the experiences of others, we arrive at better, more innovative results.
We provide the space for you to do your best work through peer advocacy and transparent career development. If you are looking for a culture that values intellectual honesty, celebrates the unique lived experiences of its people, and thrives on collective success, you’ll find it here.
If you require reasonable accommodation for any aspect of the recruitment process, please send a request to peopleops@dailypay.com. All requests for accommodation will be addressed as confidentially as practicable.
DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.