Customer Marketing Manager - Genetics - Data & Technology

## 📌 Core Information 🔹 **Job Title:** Customer Marketing Manager - Genetics - Data & Technology 🔹 **Company:** Labcorp 🔹 **Location:** Bangalore, Karnātaka, India 🔹 **Job Type:** Full-time 🔹 **Category:** 🌟 Customer Marketing --- ## 📌 Essential Job Details ### 🚀 Job Overview This is an exciting opportunity to lead the marketing efforts for Labcorp's next-generation data and technology solutions, driving innovation and shaping the future of healthcare. As the Customer Marketing Manager, you will be responsible for developing and executing integrated marketing campaigns to drive adoption of Labcorp's cutting-edge genetic testing and data-driven products and services. You will leverage your expertise in account-based marketing, channel strategy, and marketing automation to reach and engage diverse audiences, including sponsors, CROs, clinicians, and healthcare decision-makers. **ASSUMPTION:** The job listing does not explicitly state the job type, but based on the level of responsibilities and experience required, it is reasonable to assume this is a full-time position. --- ### 📋 Key Responsibilities ✅ Drive business growth by increasing adoption of existing products among target audience, and creating awareness and engagement for new products in partnership with Product Marketer and Commercial / Sales team. ✅ Design, execute and optimize campaign plans that deliver on business objectives and ensure reach into target audience, and continued nurture and qualification of leads. ✅ Orchestrate delivery of campaign plans to ensure alignment with marketing plan, manage campaign and annual marketing plan calendar & timelines. ✅ Manage tactical plans and prioritization through effective project management, ensuring projects meet deadlines and aligned with business goals. ✅ Guide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.). ✅ Manage audience marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with P&S leadership's strategic priorities. ✅ Aggregate and analyze campaign performance data and report on key performance indicators (KPIs) and insights to drive optimization and maximize campaign effectiveness. ✅ Manage third party vendors or in-house channel partners to execute on campaign plan, asset development and delivery. ✅ Collaborate with the Product Management and Product Marketing team to understand business goals and strategies, market sizing and product positioning. ✅ Lead recurring meeting cadence with Product Marketing and other key stakeholders to ensure timely and on-target execution of campaigns. ✅ Work across organizational structures, within and beyond the marketing team, partnering with Sales, Medical Affairs, Science and operations to enable on-time and on—target delivery. ✅ Develop customer journeys in partnership with Product Management, Product Marketing, Science and Technology, Medical Affairs and Clinical Directors to target the right message to the right audience at the right time. ✅ Enable delivery of the brand experience, voice, and visuals across all marketing channels. **ASSUMPTION:** The job description covers all the key responsibilities for this role, and no additional assumptions are necessary. --- ### 🎯 Required Qualifications **Education:** Bachelor's degree in a scientific discipline or in Computer Science, AI, Data Science; MBA with a focus on Marketing is a plus. **Experience:** 8+ years of marketing experience, with experience in the biopharmaceutical segment or expertise in Real-World Data (RWD) business, genomics, or precision medicine preferred. **Skills:** Experience working on GTM projects for data-driven products in healthcare, experience working in a large global matrix organization, and building relationships with key stakeholders. Expertise in marketing data and technology, the BioPharma industry, and the broader healthcare ecosystem. Understanding of how RWD supports clinical trials and drug development. Proven results with marketing program strategy, planning, development, and implementation through multi-channel approaches. In-depth knowledge of account-based marketing (ABM) and channel strategy. Robust understanding of the target audience and the customer journey. Deep expertise in marketing automation, especially Eloqua, and working knowledge of customer relationship manager (CRM, e.g., Salesforce) databases. Strong communication, copywriting, and editing skills. **ASSUMPTION:** The job description provides a comprehensive list of the required qualifications, and no additional assumptions are necessary. --- ### 💰 Compensation & Benefits **Salary Range:** Not specified **Benefits:** Not specified **Industry Comparison:** According to industry data, the average salary for a Customer Marketing Manager in the healthcare/biopharmaceutical industry in Bangalore, India, ranges from ₹12 - 20 lakhs per annum, depending on experience and qualifications. The total compensation package typically includes benefits such as health insurance, retirement contributions, and paid time off. **ASSUMPTION:** The salary range and benefits for this role are not provided in the job listing. The salary estimate is based on industry data for similar positions in the Bangalore, India market. --- ## 📌 Applicant Insights ### 🔍 Company Context **Industry Position:** Labcorp is a leading global life sciences company that provides comprehensive clinical laboratory and end-to-end drug development services. Formerly known as Invitae, Labcorp Genetics is a key division that specializes in genetic testing and data-driven insights to support precision medicine and clinical research. **Company Size:** Labcorp is a large, publicly-traded company with a global presence and over 70,000 employees worldwide. **Company Stage:** Labcorp is an established, enterprise-level organization, but the Labcorp Genetics division is focused on driving innovation in the rapidly evolving fields of genomics and real-world data analytics. **ASSUMPTION:** The job description and company information provided suggest that Labcorp is a large, well-established global life sciences company, with the Labcorp Genetics division being a key growth area focused on data-driven solutions. --- ### 📊 Role Analysis **Career Level:** This is a senior-level position, as evidenced by the 8+ years of marketing experience required and the strategic, cross-functional nature of the responsibilities. **Reporting Structure:** The job description indicates this role will work closely with the Product Management, Product Marketing, Sales, Medical Affairs, and other key stakeholders, suggesting a matrix reporting structure. **Team Size/Composition:** The details provided do not specify the size or composition of the marketing team, but the role's responsibilities suggest collaboration with a larger, diverse team. **Growth Opportunities:** This role offers the opportunity to shape the future of Labcorp's data-driven solutions and play a pivotal role in the company's innovation efforts, which could lead to further advancement within the organization. **ASSUMPTION:** The role appears to be a senior-level position with a matrix reporting structure, but the exact team size and composition are not specified. --- ### 🌍 Location & Work Environment **Office Type:** The job listing does not specify the work environment, but based on the location in Bangalore, India, it is reasonable to assume this is an in-office position. **Geographic Context:** Bangalore is a major technology and innovation hub in India, with a thriving startup ecosystem and a highly educated, skilled workforce. **Work Schedule:** The job description does not mention specific work schedule requirements, but it is common for senior-level roles in the biopharmaceutical industry to have a flexible, results-oriented approach to work hours. **Regional Considerations:** Bangalore is known for its multicultural, cosmopolitan environment, with a mix of global and local companies. The city has a high cost of living, but also offers a vibrant lifestyle and ample career opportunities in the technology and life sciences sectors. **ASSUMPTION:** The job is likely an in-office position in Bangalore, India, with a flexible work schedule common for senior-level roles in the industry. --- ### 💼 Interview & Application Insights **Typical Process:** The interview process for this role may include an initial phone/video screening, followed by in-person or virtual interviews with the hiring manager, cross-functional team members, and potentially a final round with senior leadership. Candidates may also be asked to complete a case study or presentation as part of the evaluation. **Key Assessment Areas:** Employers will likely focus on evaluating the candidate's strategic marketing expertise, experience in the biopharmaceutical/healthcare industry, understanding of data-driven solutions, ability to work cross-functionally, and demonstrated success in driving integrated marketing campaigns. **Application Tips:** Applicants should highlight their relevant marketing experience in the biopharmaceutical/healthcare sector, expertise in data-driven products and marketing automation, and strong project management and communication skills. Aligning their background and achievements with the job requirements will be crucial. **ATS Keywords:** Some key keywords to include in the application materials could be: "customer marketing," "biopharmaceutical," "real-world data," "precision medicine," "marketing automation," "Eloqua," "Salesforce," "account-based marketing," and "omni-channel marketing." **ASSUMPTION:** The interview and application insights are based on standard practices for senior-level marketing roles in the biopharmaceutical industry, unless otherwise specified in the job description. --- ### 🛠️ Tools & Technologies The job description mentions expertise in the following tools and technologies: - Marketing automation platforms, especially Eloqua - Customer relationship management (CRM) systems, such as Salesforce - Data analytics and reporting tools **ASSUMPTION:** In addition to the specific tools mentioned, the role may also require familiarity with other common marketing and digital platforms, such as social media, content management systems, and email marketing tools. --- ### 👔 Cultural Fit Considerations **Company Values:** Labcorp is focused on driving innovation and delivering data-driven solutions to improve healthcare outcomes. The company values collaboration, continuous learning, and a commitment to making a positive impact. **Work Style:** The role requires the ability to work across organizational structures, with a emphasis on project management, data-driven decision making, and effective stakeholder collaboration. **Self-Assessment:** Successful candidates should be strategic thinkers with a passion for marketing, a strong understanding of the biopharmaceutical industry, and a desire to shape the future of healthcare through innovative data and technology solutions. **ASSUMPTION:** The company's focus on innovation, data-driven solutions, and cross-functional collaboration are inferred from the job description and the nature of the Labcorp Genetics division. --- ### ⚠️ Potential Challenges Some potential challenges in this role may include: - Navigating a large, global matrix organization and building relationships with diverse stakeholders - Balancing the execution of integrated marketing campaigns with strategic planning and budget management - Staying up-to-date with the rapidly evolving landscape of data-driven products and technologies in the healthcare/biopharmaceutical industry **ASSUMPTION:** These potential challenges are based on the responsibilities and requirements outlined in the job description, as well as common challenges faced in senior-level marketing roles within complex, global organizations. --- ### 📈 Similar Roles Comparison This Customer Marketing Manager role is similar to other senior-level marketing positions in the biopharmaceutical/healthcare industry, such as: - Product Marketing Manager - Commercial Marketing Manager - Digital Marketing Manager - Content Marketing Manager The key differences may lie in the specific focus on data-driven products and solutions, as well as the emphasis on cross-functional collaboration and driving innovation within the Labcorp Genetics division. **ASSUMPTION:** The comparison to similar marketing roles in the biopharmaceutical/healthcare industry is based on the job responsibilities and qualifications outlined in the description. --- ### 📝 Sample Projects Some potential projects or tasks that a Customer Marketing Manager in this role might work on include: - Developing and executing integrated marketing campaigns to drive awareness and adoption of Labcorp's genetic testing and data-driven products - Collaborating with the Product Management and Product Marketing teams to align on key messaging, positioning, and go-to-market strategies - Optimizing marketing automation and lead nurturing workflows to improve conversion rates and sales enablement - Analyzing campaign performance data and providing insights to inform future marketing initiatives - Organizing and leading cross-functional meetings to ensure timely and effective delivery of marketing programs - Creating customer journeys and content strategies to target key audience segments **ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to provide illustrative examples of the type of work the Customer Marketing Manager may be expected to undertake. --- ### ❓ Key Questions to Ask During Interview Here are some suggested questions candidates should consider asking during the interview process: 1. Can you provide more details about the specific data-driven products and services that the Labcorp Genetics division offers? 2. How does the marketing team collaborate with the Product Management, Sales, and other key stakeholders to drive the go-to-market strategy? 3. What are the key performance indicators (KPIs) and metrics that the marketing team is expected to deliver against? 4. Can you share examples of successful marketing campaigns that have driven adoption of Labcorp's data-driven solutions in the past? 5. How does the company support professional development and career growth opportunities for marketing leaders? 6. What are the primary challenges or pain points that this role is expected to address in the near-term? **ASSUMPTION:** These questions are based on the job description and are intended to help candidates evaluate the role, the company, and their fit for the position. Candidates should adapt these questions as needed based on the specific interview context. --- ## 📌 Disclaimer ⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.** --- ## 📌 Next Steps for Applicants To effectively pursue this opportunity, applicants should: 1. Carefully review the job description and qualifications to ensure they meet the requirements. 2. Customize their resume and cover letter to highlight their relevant experience, skills, and achievements in the biopharmaceutical/healthcare marketing domain. 3. Incorporate relevant keywords from the job description into their application materials to optimize for applicant tracking systems (ATS). 4. Prepare thoughtful questions to ask during the interview process to demonstrate their interest and fit for the role. 5. Research the company, its industry position, and the Labcorp Genetics division to gain a deeper understanding of the opportunity. 6. Be ready to discuss their strategic approach to driving marketing campaigns for data-driven products and solutions.