Customer Marketing Manager
G-P📌 Core Information
🔹 Job Title: Customer Marketing Manager
🔹 Company: G-P
🔹 Location: First Mesa, Arizona, United States
🔹 Job Type: Full-time
🔹 Category: 🌟 Customer Marketing
📌 Essential Job Details
🚀 Job Overview
G-P is seeking a Customer Marketing Manager to create and execute programs that enhance customer engagement, retention, and growth. This strategic role will develop customer-facing campaigns, communications, and content throughout the customer journey while working closely with Customer Success, Product Marketing, and Content teams to drive retention, advocacy, and account expansion.
ASSUMPTION: Based on the reporting structure mentioned (reporting to Director of Customer Marketing), this appears to be a mid-level position within the marketing department focused specifically on existing customer relationships.
📋 Key Responsibilities
✅ Build and manage customer engagement programs including Customer Advisory Board, roundtables, and exclusive events
✅ Partner with Customer Advocacy Manager to gather customer insights and identify success stories
✅ Develop self-service and educational resources in collaboration with Content, Product, and Customer Success teams
✅ Create customer-facing newsletters, product updates, and educational content
✅ Collaborate cross-functionally to design lifecycle marketing campaigns for onboarding, adoption, retention, and expansion
✅ Track engagement and retention metrics to measure impact of customer marketing initiatives
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Experience: 3+ years in customer marketing, lifecycle marketing, or customer engagement in a SaaS or technology company
Skills:
- Strong writing and content creation abilities
- Experience with customer communications and engagement campaigns
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot)
- Cross-functional collaboration capabilities
- Excellent written and verbal communication skills
💰 Compensation & Benefits
Salary Range: $77,600 - $96,000 plus variable compensation
Benefits: Flexible work environment with remote-first culture; additional benefits not specified
Industry Comparison: The compensation range appears to be competitive for a Customer Marketing Manager role in the SaaS industry in Arizona
ASSUMPTION: While specific benefits beyond the remote-first environment are not listed, based on G-P's emphasis on employee value and their global company status, it's reasonable to assume they offer standard competitive benefits including healthcare, retirement options, and PTO. The salary range is aligned with market rates for similar positions in the technology sector in this region.
📌 Applicant Insights
🔍 Company Context
Industry Position: G-P is a leading provider of SaaS-based Global Growth Platform™ allowing companies to expand internationally without establishing local entities
Company Size: Not specified
Company Stage: Established growth company with global operations spanning 180+ countries
ASSUMPTION: Based on the company description, G-P appears to be an established player in the global employment/HR tech space focusing on helping companies expand internationally. The comprehensive nature of their services and extensive market coverage (180+ countries) suggests a mid to large-sized organization rather than an early-stage startup.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Director of Customer Marketing
Team Size/Composition: Not specified
Growth Opportunities: Potential advancement paths could include Senior Customer Marketing Manager, Director of Customer Marketing, or specialization in customer advocacy or lifecycle marketing
ASSUMPTION: This role is positioned as a key contributor within a structured marketing organization, given the defined reporting relationship. The cross-functional nature of the position suggests opportunities to develop expertise across multiple marketing disciplines (content, product marketing, customer success) which could lead to various career advancement paths.
🌍 Location & Work Environment
Office Type: Remote-first
Geographic Context: First Mesa is located in northeastern Arizona on the Hopi Reservation. The remote-first nature of the role means physical location may be flexible
Work Schedule: Not specified, likely standard business hours with flexibility common in remote work environments
Regional Considerations: The remote-first policy appears to be company-wide, suggesting location flexibility beyond First Mesa
ASSUMPTION: While the job listing mentions First Mesa, Arizona, the company's self-description as "remote-first" suggests this position may be open to remote candidates, possibly with occasional travel requirements that aren't explicitly stated.
💼 Interview & Application Insights
Typical Process: For SaaS marketing roles at this level, expect initial HR screening, followed by interviews with the hiring manager (Director of Customer Marketing), potential peers, and possibly stakeholders from Customer Success and Product teams
Key Assessment Areas: Customer marketing campaign experience, content creation skills, cross-functional collaboration abilities, and familiarity with customer lifecycles in SaaS businesses
Application Tips: Highlight specific customer engagement programs you've developed, measurable retention outcomes, and experience working with Customer Success teams
ATS Keywords: customer marketing, lifecycle marketing, customer engagement, customer communications, customer retention, SaaS, Marketo, HubSpot, customer advisory board, customer advocacy
ASSUMPTION: These interview insights are based on standard practices for marketing roles in SaaS companies at this level and are not explicitly stated in the job description.
🛠️ Tools & Technologies
Marketing automation platforms (Marketo, HubSpot), content management systems, customer communication tools, analytics platforms for measuring engagement metrics
ASSUMPTION: Beyond the explicitly mentioned Marketo and HubSpot, these tools represent common technologies used in customer marketing roles at SaaS companies and would likely be relevant to this position.
👔 Cultural Fit Considerations
Company Values: Global opportunity, diversity, innovation, remote work flexibility, employee empowerment
Work Style: Collaborative, customer-centric, strategic with hands-on execution
Self-Assessment: Do you thrive in cross-functional environments? Are you passionate about customer success? Can you balance strategic thinking with tactical execution? Do you have an interest in global business?
ASSUMPTION: These values are inferred from the company's self-description emphasizing their "Dream Team" that's diverse and remote-first, along with their mission of making global opportunity possible.
⚠️ Potential Challenges
The role requires balancing multiple initiatives across different customer touchpoints while collaborating with numerous teams (Customer Success, Product Marketing, Content). Managing competing priorities and stakeholder expectations across these functions may require strong organizational and diplomatic skills.
ASSUMPTION: These challenges are common in cross-functional marketing roles that bridge multiple departments and customer lifecycle stages, though they're not explicitly stated in the job description.
📈 Similar Roles Comparison
This Customer Marketing Manager role focuses specifically on existing customers, unlike Demand Generation roles that target prospects. Compared to Customer Success Manager positions, this role takes a broader, more programmatic marketing approach rather than managing individual customer relationships. Unlike Product Marketing roles that focus primarily on product positioning, this position emphasizes ongoing customer engagement and relationship strategies.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
📝 Sample Projects
- Designing and launching a quarterly Customer Advisory Board program to gather insights and strengthen relationships with key accounts
- Creating a customer onboarding email sequence that increases product adoption during the first 90 days
- Developing a customer newsletter featuring success stories, product updates, and best practices
- Building a scalable customer reference program in partnership with the Customer Advocacy Manager
ASSUMPTION: These project examples are based on the responsibilities listed in the job description and represent typical initiatives for a Customer Marketing Manager in a SaaS company.
❓ Key Questions to Ask During Interview
- How do customer marketing initiatives align with broader company growth and retention goals?
- What metrics do you use to measure the success of customer marketing programs?
- How would you describe the current state of customer engagement, and what are your priorities for improvement?
- How do the Customer Marketing and Customer Success teams collaborate at G-P?
- What does the ideal customer journey look like at G-P, and where do you see opportunities to enhance it?
ASSUMPTION: These questions are suggested based on the role type and company context, demonstrating strategic thinking about customer marketing's impact on business objectives.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Research G-P thoroughly: Visit their website to understand their Global Growth Platform and how they help companies expand internationally.
2. Customize your resume: Highlight customer marketing experience, campaign development, and any work with SaaS products or global companies. Include keywords like "customer engagement," "lifecycle marketing," and "customer retention."
3. Prepare your application: Draft a cover letter emphasizing your customer marketing experience and familiarity with the tools mentioned (Marketo, HubSpot).
4. Portfolio preparation: Gather examples of customer-facing content, engagement campaigns, or metrics from previous roles (respecting confidentiality).
5. LinkedIn optimization: Update your profile to highlight relevant customer marketing experience and ensure it aligns with your resume.
6. Interview preparation: Research common customer marketing metrics and be ready to discuss specific programs you've developed that drove retention or expansion.