Senior Customer Marketing Manager
Veracross📌 Core Information
🔹 Job Title: Senior Customer Marketing Manager
🔹 Company: Veracross
🔹 Location: Wakefield, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: 🌟 Customer Marketing
📌 Essential Job Details
🚀 Job Overview
As a Senior Customer Marketing Manager at Veracross, you'll spearhead marketing initiatives aimed at the company's portfolio customers across their SaaS-based School Information Systems (SIS). Your primary focus will be generating upsell and cross-sell Annual Recurring Revenue (ARR), promoting customer retention, and building brand loyalty. You'll collaborate with multiple departments to develop cohesive communication and engagement strategies that enhance the customer experience across Veracross's portfolio of educational technology products.
ASSUMPTION: Based on the job description, I've inferred that this is a strategic marketing role focused on existing customers rather than new acquisition, with revenue generation as a key metric of success.
📋 Key Responsibilities
- ✅ Develop and manage a comprehensive global customer communication strategy and calendar balancing revenue-generating marketing, informational communications, and value-add content
- ✅ Strategize and execute revenue-generating initiatives across multiple channels (email, in-app messaging, events, pay-per-click) to generate interest in portfolio products
- ✅ Create consistent high-quality lead flow to fill the sales pipeline
- ✅ Collaborate with the Partner team to highlight the value of global strategic partnerships to customers
- ✅ Partner with Customer Experience to optimize initiatives for customer engagement, advocacy, referrals, and retention
- ✅ Work with Product Marketing to execute go-to-market initiatives for new products
- ✅ Monitor and report on initiative performance and relevant KPIs
- ✅ Handle additional ad hoc projects as required
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 5+ years of B2B SaaS marketing experience with specific customer marketing experience required
Skills:
- Global marketing experience
- Proven track record developing and implementing successful customer initiatives that generate engagement and ACV growth
- Success managing initiatives for multiple product offerings simultaneously
- Cross-functional collaboration skills
- Effective sales enablement experience
- Outstanding writing skills
- Self-starter mentality with ability to develop new ideas and adapt to shifting priorities
Preferred: Additional marketing certifications (Pardot, Content Marketing, Email Marketing, Inbound Marketing, etc.)
💰 Compensation & Benefits
Salary Range: $115,000 to $127,000 (annualized USD) plus potential bonus
Benefits:
- 3 weeks of vacation per year
- 14 paid holidays per year (including the week between Christmas and New Year's)
- 56 hours of paid sick leave annually
- Medical, Dental & Vision insurance (Blue Cross Blue Shield & EyeMed)
- Fidelity 401(k) Plan managed by Sentinel Benefits
Industry Comparison: This compensation package appears to be competitive for a senior marketing position in the EdTech/SaaS sector in the Greater Boston area.
ASSUMPTION: The compensation comparison is based on typical market rates for similar roles in the Boston metropolitan area's technology sector, which tends to offer competitive salaries to attract talent in the competitive tech market.
📌 Applicant Insights
🔍 Company Context
Industry Position: Veracross is a specialized provider of SaaS-based School Information Systems (SIS) for independent K-12 schools worldwide, operating across five product brands that serve educational institutions.
Company Size: 350 employees across the US, UK, and Australia
Company Stage: Established growth-stage company serving 3,200+ schools in 60 countries
Portfolio Brands: Veracross SIS (school management platform), Magnus Health (student health records), Digistorm (websites, funnel, apps), Epraise (student well-being platform), and Firefly (online learning space)
📊 Role Analysis
Career Level: Senior individual contributor with strategic responsibilities
Reporting Structure: Reports to the Head of Marketing, North America
Cross-functional Collaboration: Works with Marketing, Product Marketing, Partnerships, Brand, Sales, Customer Success, Support, Implementation, Product, and Learning teams
Growth Opportunities: Potential path to marketing leadership roles, especially in customer marketing, product marketing, or revenue marketing
ASSUMPTION: Growth opportunities are inferred based on the senior nature of the role and the company's growth trajectory. The cross-functional nature of the position suggests it could lead to broader marketing leadership opportunities.
🌍 Location & Work Environment
Office Type: Not explicitly stated
Geographic Context: Wakefield is located in the Greater Boston area, a significant technology and education hub. The region offers access to a strong talent pool from nearby universities and a robust tech ecosystem.
Work Schedule: Likely standard business hours with flexibility, operating in what's described as a "fast-paced environment"
ASSUMPTION: While the job posting doesn't specify remote/hybrid options, many tech companies in the Boston area offer flexible work arrangements. The mention of a "fast-paced environment" suggests the need for adaptability regarding work hours and priorities.
💼 Interview & Application Insights
Typical Process: EdTech and SaaS companies typically conduct a multi-stage interview process including initial screening, marketing skills assessment, panel interviews with cross-functional stakeholders, and possibly a marketing strategy presentation
Key Assessment Areas:
- Experience driving customer retention and upsell/cross-sell results
- Strategic thinking and campaign management capabilities
- Cross-functional collaboration skills
- Understanding of the education technology sector
- Alignment with company values of Service, Humility, Excellence, and Inclusion
Application Tips: Highlight quantifiable results from previous customer marketing initiatives, especially those that generated revenue growth, increased customer engagement, or improved retention. Showcase experience with multiple product offerings and global marketing initiatives.
ATS Keywords: Customer marketing, SaaS marketing, upsell, cross-sell, ARR, customer retention, customer engagement, brand loyalty, B2B marketing, email marketing, in-app messaging, revenue generation, customer communications, go-to-market, EdTech
ASSUMPTION: These interview insights are based on standard practices for senior marketing roles in the EdTech and SaaS industries and may vary based on Veracross's specific hiring processes.
🛠️ Tools & Technologies
While specific tools aren't explicitly mentioned, proficiency with the following would likely be valuable:
- Marketing automation platforms (Pardot is mentioned as a plus)
- Email marketing systems
- Customer relationship management (CRM) software
- In-app messaging platforms
- Analytics and reporting tools
- Content management systems
- Project management software
ASSUMPTION: These tools represent common platforms used in customer marketing roles within SaaS companies and are inferred based on the job responsibilities mentioned.
👔 Cultural Fit Considerations
Company Values: Service, Humility, Excellence, and Inclusion are explicitly stated as core values
Work Style: Self-starter mentality with ability to develop new ideas and adapt to shifting priorities in a fast-paced environment
Diversity Statement: Veracross values inclusivity and diversity, seeking to "infuse diversity and inclusion in everything we do" while promoting a culture of belonging
Self-Assessment Questions:
- Am I comfortable collaborating with multiple teams across different functions?
- Do I thrive in environments where priorities may shift quickly?
- Am I passionate about educational technology and its impact?
- Do I have experience balancing both creative and analytical aspects of marketing?
- Does my working style align with values of service, humility, excellence, and inclusion?
⚠️ Potential Challenges
- Balancing marketing initiatives across five different product brands may require significant coordination and prioritization skills
- Working with teams across global locations (US, UK, Australia) could involve managing time zone differences
- The "fast-paced environment" with "shifting priorities" suggests the need for adaptability and comfort with change
- Delivering measurable revenue results while also maintaining customer satisfaction may present strategic challenges
ASSUMPTION: These challenges are inferred from the job description and company structure, not explicitly stated concerns. They represent potential considerations based on the nature of the role.
📈 Similar Roles Comparison
This Senior Customer Marketing Manager role differs from other marketing positions in several key ways:
- vs. Demand Generation: Focuses on existing customers rather than new acquisition
- vs. Product Marketing: Emphasizes customer communication and revenue generation rather than product positioning, though collaboration with Product Marketing is expected
- vs. Content Marketing: More directly tied to revenue metrics and customer growth rather than brand awareness or thought leadership
- vs. Partner Marketing: Primarily targets customers directly, though includes highlighting partner value to the customer base
ASSUMPTION: This comparison is based on standard marketing role delineations in the SaaS industry and how this particular position seems to be structured based on the job description.
📝 Sample Projects
Based on the responsibilities outlined, you might work on projects like:
- Developing a quarterly cross-sell email campaign to introduce Magnus Health to existing Veracross SIS customers
- Creating an in-app messaging strategy to highlight new features and encourage feature adoption
- Building a customer segmentation model to identify high-potential accounts for targeted upsell opportunities
- Organizing a virtual customer summit showcasing customer success stories and new product capabilities
- Designing a strategic communication plan to introduce strategic partner integrations to the customer base
- Developing customer advocacy programs to increase referrals and testimonials
ASSUMPTION: These project examples are illustrations based on the responsibilities listed and typical customer marketing initiatives in SaaS companies. Actual projects would depend on specific business priorities.
❓ Key Questions to Ask During Interview
- "What are the most significant opportunities for expanding relationships with your existing customer base?"
- "How do the five product brands currently collaborate on customer marketing initiatives?"
- "What metrics will be used to evaluate success in this role within the first 6-12 months?"
- "How does Veracross balance growth goals with its stated values of service and humility?"
- "What are the biggest challenges customers face when considering additional Veracross products?"
- "How does the global nature of your customer base impact marketing strategy and execution?"
ASSUMPTION: These questions are suggested based on the role description and would need to be tailored to specific interview contexts and stages.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume: Emphasize customer marketing experience, quantifiable results in generating upsell/cross-sell revenue, and experience with multiple product offerings
- Optimize for ATS: Include key terms like "customer marketing," "B2B SaaS," "upsell," "cross-sell," and "customer retention" to ensure your application passes initial screening
- Prepare portfolio examples: Gather examples of successful customer marketing campaigns you've led, especially those that drove measurable revenue growth
- Research Veracross products: Familiarize yourself with their five product brands and understand how they serve the education market
- Network: Connect with current or former Veracross employees on LinkedIn to gain insights into the company culture and role expectations
- Prepare questions: Develop thoughtful questions that demonstrate your strategic thinking about customer marketing in the EdTech space