Customer Marketing Coordinator

🚀 Job Overview

As a Customer Marketing Coordinator at MedTrainer, you'll be at the heart of customer retention and advocacy initiatives. This role focuses on building and managing programs that foster customer engagement, championing referral programs, organizing impactful events, and creating a vibrant customer community. You'll work cross-functionally to gather customer insights, support thought leadership, and deliver communications that drive measurable growth for this healthtech leader.

ASSUMPTION: This is a mid-level marketing position that requires both strategic planning and hands-on execution, based on the 3-5 years experience requirement and the breadth of responsibilities listed.

📋 Key Responsibilities

• ✅ Build and manage customer retention programs to keep customers engaged and satisfied
• ✅ Promote and manage customer referral programs that drive business growth
• ✅ Organize in-person dinners, virtual leadership summits, roundtables, and customer award programs
• ✅ Lead campaigns to gather customer reviews on platforms like G2 and Capterra
• ✅ Foster community connections through swag distribution, online forums, and customer spaces
• ✅ Identify and collaborate with customers for webinars, case studies, and testimonials
• ✅ Conduct customer research, surveys, and ROI analysis to gather insights
• ✅ Collaborate with internal teams on upsell campaigns, product updates, and educational content

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field

Experience: 3-5 years of relevant marketing experience or similar customer-focused role

Skills:

• Customer-centric marketing approach
• Campaign development with measurable ROI focus
• Event management (in-person and virtual)
• Project management and organizational skills
• Cross-team collaboration capabilities
• Data analysis and insight generation
• Excellent communication skills
• Strong attention to detail
• Ability to work effectively in a remote environment
• Deadline management
• Understanding of traditional and digital marketing methods
• Adaptability to new technologies
• Self-starter mentality with initiative

Bonus Qualifications:

• Experience in B2B SaaS industry
• Event planning experience
• Hubspot experience for email and marketing automation
• Experience with ClickUp or other project management tools
• Salesforce experience

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Remote flexibility

Industry Comparison: Not specified

ASSUMPTION: Based on the role's requirements and location in Las Vegas, a Customer Marketing Coordinator with 3-5 years of experience would typically earn between $65,000-$85,000 annually in the healthcare technology sector. The job listing emphasizes remote flexibility as a key benefit, which is increasingly valued in marketing roles.

🔍 Company Context

Industry Position: MedTrainer is described as the "healthtech leader" in compliance solutions for healthcare professionals, serving over 300,000 professionals across 15,000 sites in North America.

Company Size: Mid-sized, established company with significant market presence

Company Stage: Growth-stage company, backed by Telescope Partners and Vista Equity Partners

ASSUMPTION: Based on the company's founding in 2013, significant user base, and backing from private equity firms, MedTrainer appears to be a growth-stage company that has proven its business model and is now focusing on scaling operations and expanding market share.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Not specified, but likely reports to a Marketing Manager or Director

Team Size/Composition: Not specified

Growth Opportunities: Potential to develop into a Customer Marketing Manager role as the company continues its growth trajectory

ASSUMPTION: This appears to be a role with significant responsibility but not necessarily management of other team members. Based on the company's growth stage and emphasis on expansion, there are likely opportunities for career advancement as the marketing team scales.

🌍 Location & Work Environment

Office Type: Remote flexibility mentioned explicitly as a benefit

Geographic Context: Las Vegas has a growing tech scene and offers a lower cost of living compared to major coastal tech hubs

Work Schedule: Not specified, but likely standard business hours with flexibility for event management

Regional Considerations: Las Vegas offers no state income tax, which could be financially beneficial for employees

ASSUMPTION: While the job is listed in Las Vegas, the emphasis on remote flexibility suggests that candidates may be able to work from other locations. The mention of in-person events indicates some travel may be required periodically.

💼 Interview & Application Insights

Typical Process: For marketing roles at growth-stage healthtech companies, expect initial screening, portfolio review, skills assessment, panel interviews with marketing team members, and possibly a presentation on customer engagement strategies

Key Assessment Areas: Customer-centric thinking, marketing campaign execution, program management skills, event coordination experience, analytical abilities, communication skills

Application Tips: Highlight specific customer programs you've developed, measurable results from past marketing initiatives, event coordination experience, and examples of cross-functional collaboration

ATS Keywords: customer marketing, retention programs, referral programs, customer advocacy, event management, community management, customer testimonials, ROI analysis, case studies, HubSpot, Salesforce, healthcare marketing, B2B marketing

ASSUMPTION: These insights are based on standard hiring practices for similar roles in the healthtech industry and not specifically mentioned in the job description.

🛠️ Tools & Technologies

• HubSpot (email and marketing automation)
• ClickUp or other project management tools
• Salesforce CRM
• Review platforms (G2, Capterra)
• Event management platforms
• Survey and research tools
• Analytics tools for measuring campaign performance

ASSUMPTION: While HubSpot, ClickUp, and Salesforce are mentioned explicitly as bonus qualifications, the other tools are standard in customer marketing roles and would likely be utilized based on the responsibilities described.

👔 Cultural Fit Considerations

Company Values: Customer-centricity, innovation in healthcare compliance, measurable growth, community building

Work Style: Collaborative, self-motivated, detail-oriented, organized, deadline-focused, adaptable to remote work

Self-Assessment:

• Do you thrive in a fast-paced environment where you're managing multiple customer initiatives simultaneously?
• Are you comfortable working independently and taking initiative in a remote setting?
• Do you enjoy building relationships with customers and telling their success stories?
• Are you passionate about healthcare technology and its impact?

ASSUMPTION: The company culture appears to value innovation, customer relationships, and measurable results based on the job description's emphasis on these areas. The mention of "conquering even more of the healthcare universe" suggests an ambitious, growth-oriented mindset.

⚠️ Potential Challenges

• Balancing multiple customer programs and events simultaneously
• Managing stakeholder expectations across internal teams and external customers
• Coordinating both virtual and in-person events, which may require different skill sets
• Working remotely while building strong community connections
• Navigating the regulatory complexities of healthcare marketing

ASSUMPTION: These challenges are inferred from the breadth of responsibilities listed and the nature of marketing in the healthcare technology sector.

📈 Similar Roles Comparison

This Customer Marketing Coordinator role differs from traditional marketing coordinator positions by focusing specifically on existing customer relationships rather than lead generation. Unlike a Customer Success role, it emphasizes marketing campaigns and events rather than technical support or account management. Compared to a Community Manager position, this role has broader responsibilities including ROI analysis and cross-functional campaign development beyond community engagement.

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.

📝 Sample Projects

• Designing and launching a quarterly customer award program highlighting success stories
• Creating and executing a referral campaign that incentivizes existing customers to recommend MedTrainer
• Organizing a virtual leadership summit featuring healthcare compliance experts and customer speakers
• Developing and implementing a review generation strategy to improve MedTrainer's presence on G2 and Capterra
• Building an online customer community forum where healthcare professionals can share best practices
• Conducting ROI analysis of customer retention initiatives to identify most effective programs

ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description.

❓ Key Questions to Ask During Interview

• How does the customer marketing team collaborate with product and sales teams to drive retention and growth?
• What metrics do you use to measure the success of customer marketing initiatives?
• Can you share examples of successful customer advocacy programs that have worked well at MedTrainer?
• How does the company balance virtual and in-person customer events in the current environment?
• What tools and resources are available to support customer marketing initiatives?
• How does MedTrainer's backing from Telescope Partners and Vista Equity Partners influence the company's growth strategy and marketing priorities?

ASSUMPTION: These questions are suggested based on the job responsibilities and company context, and should be adapted to match the specific interview situation.