Customer Marketing Coordinator

🚀 Job Overview

As a Customer Marketing Coordinator at MedTrainer, you will play a pivotal role in driving customer retention, growth, and advocacy through engaging programs and campaigns. You will be responsible for creating memorable events, fostering community connections, and supporting customer thought leadership initiatives to deepen relationships and ensure the continued success of MedTrainer's customer base.

📋 Key Responsibilities

• Drive Customer Retention & Growth: Build and manage programs that keep customers engaged, happy, and coming back for more.
• Champion Referral Programs: Promote and manage a referral program with a 96% win rate—driving awareness and growth while ensuring participants are rewarded.
• Create Memorable Events: Organize in-person dinners, virtual leadership summits, roundtables, and customer award programs to deepen engagement and foster relationships.
• Build Customer Advocacy: Lead campaigns to gather reviews on platforms like G2 and Capterra, ensuring MedTrainer stays ahead of competitors.
• Foster Community Connections: Send swag, manage online forums, and create spaces where customers can connect, share, and shine.
• Support Customer Thought Leadership: Identify and collaborate with customers for webinars, case studies, and testimonials to showcase their stories and success with MedTrainer.
• Gather Insights & Stats: Conduct customer research, surveys, and ROI analysis to inform strategies and continuously improve the customer experience.
• Collaborate on Communications: Work with internal teams to deliver impactful upsell campaigns, product updates, and educational content tailored to customer needs.

🎯 Required Qualifications

Education: Not specified

Experience: Not specified

Skills:

• A customer-centric mindset with a proven track record of building programs that drive results
• Experience in creating campaigns that deliver measurable ROI and growth
• Skilled in managing customer events, both in-person and virtual, from start to finish
• Creative and detail-oriented, with the ability to juggle multiple projects and deadlines
• Excited about collaborating across teams to ensure seamless communication and execution
• Data-driven, with the ability to pull insights, analyze results, and refine strategies based on performance

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: ASSUMPTION: Based on the requirements and responsibilities of this role, the expected salary range for a Customer Marketing Coordinator in the Las Vegas, Nevada area typically falls between $50,000 to $70,000 per year, with competitive benefits package. This is in line with industry standards for similar positions in the healthtech/SaaS sector.

🔍 Company Context

Industry Position: MedTrainer is the healthtech leader, helping over 300,000 healthcare professionals in 15,000 sites across North America streamline compliance and save time.

Company Size: ASSUMPTION: MedTrainer is a sizable company, backed by Telescope Partners and Vista Equity Partners, indicating it is likely in the growth or enterprise stage.

Company Stage: ASSUMPTION: Given the investment backing and market leadership, MedTrainer is likely in a growth or enterprise stage of its lifecycle.

📊 Role Analysis

Career Level: ASSUMPTION: This role is likely at the mid-level or senior level, given the depth of experience and responsibilities required.

Reporting Structure: ASSUMPTION: The Customer Marketing Coordinator will likely report to a marketing or customer success manager or director.

Team Size/Composition: ASSUMPTION: The customer marketing team at MedTrainer is likely a sizable, cross-functional team that collaborates closely with other departments.

Growth Opportunities: The role offers opportunities to expand your skills and impact, potentially leading to further career advancement within the customer marketing or broader marketing function at MedTrainer.

🌍 Location & Work Environment

Office Type: Remote

Geographic Context: ASSUMPTION: Las Vegas, Nevada is a major metropolitan area with a growing technology and healthcare sector, offering a diverse pool of talent and potential customers.

Work Schedule: ASSUMPTION: As a full-time or contract role, the expected work schedule is likely a standard 40-hour workweek, with some flexibility for customer-facing events and activities.

Regional Considerations: ASSUMPTION: The remote work environment allows for a flexible work-life balance, potentially appealing to candidates seeking a more autonomous work style.

💼 Interview & Application Insights

Typical Process: ASSUMPTION: The interview process is likely to include an initial phone/video screening, followed by one or more in-person or virtual interviews with the hiring manager and cross-functional team members. Candidates may also be asked to complete a practical exercise or case study to assess their skills.

Key Assessment Areas: ASSUMPTION: Employers will likely evaluate candidates' ability to drive customer retention and growth, manage successful events and campaigns, foster community connections, and translate data insights into actionable strategies.

Application Tips: ASSUMPTION: To stand out, applicants should highlight their customer-centric mindset, proven track record of delivering measurable results, and strong cross-functional collaboration skills. Emphasize any relevant experience in the healthcare or SaaS industries.

ATS Keywords: ASSUMPTION: Key terms to include in your application materials may include "customer marketing," "customer retention," "event management," "marketing campaigns," "data analysis," and "healthcare technology."

🛠️ Tools & Technologies

ASSUMPTION: Candidates should be familiar with common marketing and customer relationship management (CRM) tools, such as Salesforce, HubSpot, Marketo, or Pardot. Experience with event management platforms, customer community forums, and data analytics tools would also be beneficial.

👔 Cultural Fit Considerations

Company Values: ASSUMPTION: Based on the role's focus on customer engagement and success, MedTrainer likely values a customer-centric approach, innovation, collaboration, and a data-driven mindset.

Work Style: ASSUMPTION: The role requires a self-motivated, detail-oriented individual who can thrive in a fast-paced, cross-functional environment and juggle multiple projects simultaneously.

Self-Assessment: Consider whether you are passionate about creating exceptional customer experiences, comfortable working remotely, and excited to contribute to a growing healthtech company's marketing efforts.

⚠️ Potential Challenges

ASSUMPTION: The role may involve managing a diverse portfolio of customer-facing programs and campaigns, requiring strong organizational skills and the ability to prioritize effectively. Additionally, the remote work environment may pose some challenges in terms of team collaboration and maintaining a work-life balance.

📈 Similar Roles Comparison

ASSUMPTION: This Customer Marketing Coordinator role is similar to other customer-facing marketing positions, such as Customer Marketing Manager, Customer Engagement Specialist, or Client Success Coordinator, but with a stronger focus on program management, community building, and customer advocacy.

📝 Sample Projects

ASSUMPTION: As a Customer Marketing Coordinator, you may be responsible for projects such as planning and executing a virtual customer summit, developing a customer referral program, creating a customer advisory board, launching a customer awards program, or conducting customer surveys and focus groups to gather insights.

❓ Key Questions to Ask During Interview

• What are the key metrics and KPIs that the customer marketing team is measured against, and how do you track and report on performance?
• Can you share examples of successful customer marketing campaigns or programs that have driven significant growth or retention at MedTrainer?
• How does the customer marketing team collaborate with other departments, such as product, sales, or customer success, to align on initiatives and deliver value to customers?
• What opportunities are there for professional development and career advancement within the customer marketing or broader marketing function at MedTrainer?