Head of Marketing
Leadership Marketing Leadership role at Coworker.ai. San Francisco · full-time · $160,000–$220,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own the positioning, messaging and narrative across buyers, use cases and audiences
- Drive go-to-market plans for launches, feature releases and big announcements
- Build messaging with sales that lands with both technical and business buyers
- Run product marketing campaigns from onboarding through in-product messaging and lifecycle
- Dig into win/loss patterns with sales, growth and customer success to sharpen the message
What you bring
- Roughly five to eight years in product marketing, ideally B2B SaaS or enterprise AI
- Scaled a startup's product marketing from early revenue past ten million ARR
- Fluency in both self-serve PLG and selling into enterprise
- A knack for turning complex products into clear, differentiated positioning
- Comfort with ambiguity, writing your own copy, and eventually building a team
Who this fits
This suits a builder who can set marketing direction and still write the copy themselves. You'll report to the CEO and operate across product, sales, growth and customer success at a fast-scaling startup. The role is San Francisco based with hybrid and remote flexibility, and includes early-stage equity.
From the employer
Position: Head of Marketing
Location: San Francisco, CA (Hybrid/Remote Flexibility)
Type: Full-Time
Experience: 5-8 Years in Marketing (Mid-Market/Enterprise SaaS Marketing Preferred)
Why Coworker?
Coworker is redefining how organizations work with AI. Our platform delivers the chat, cowork, and code capabilities that enterprises need at 80% lower cost with identical output quality. We do this by ensuring through our technology that every task has the right context and model to be completed most effectively. We're a fast-scaling startup with a powerful PLG engine and rapidly growing enterprise pipeline.
The Role
We’re hiring a Head of Marketing to own how Coworker shows up in the market.
This is a high-impact role for someone who has likely been a Head of Marketing or worked directly under a Head of Marketing, VP Marketing, or senior GTM leader at a fast-growing B2B startup and is ready to take on more ownership. You’ll report directly to the CEO and work closely with the Product, Sales, Customer Success, and Growth teams.
You should be equally comfortable writing positioning, launching products, creating sales collateral, interviewing customers, analyzing win/loss patterns, and getting into the details of campaigns, website copy, and content. This role is for someone who can set direction and execute.
The right person has experience in a company that scaled from Series A to Series C, understands both self-serve / PLG motions and enterprise sales, and wants to help build the marketing foundation for a category-defining company.
What You’ll Do
Own Coworker’s core positioning, messaging, and narrative across audiences, use cases, and buyer personas
Lead go-to-market planning for new product launches, feature releases, and strategic announcements
Partner with Sales to develop clear messaging for technical and business buyers
Own product marketing campaigns end-to-end, including onboarding, in-product messaging and lifecycle marketing
Partner with Sales, Growth and Customer Success to understand what wins deals, what blocks adoption, and where messaging needs to improve
Develop content that supports pipeline generation, product education, thought leadership, and customer expansion
Bonus: if you have hands-on experience with content marketing, growth marketing, lifecycle, SEO, or campaign execution.
Requirements
Experience: 5–8+ years of experience in product marketing, ideally in B2B SaaS/Enterprise AI
Series A to C experience: You've scaled product marketing at a high-growth startup from early revenue to $10M+ ARR
PLG + Enterprise fluency: You've marketed self-serve products that also sell into enterprise
Technical fluency: You have a track record of turning complex products into clear, differentiated positioning
Builder mentality: You're comfortable with ambiguity, willing to write the copy yourself, and excited to hire and manage a team as we grow
Cross-functional operator: You add great value in an engineering standup, a sales pipeline review, and a content brainstorm
Preferred Qualifications
Experience at a Series A/B/C SaaS startup
Experience with content marketing or growth marketing: writing blog posts, performing funnel analysis
Experience with platform/multi-product solutions
Familiarity with Enterprise AI landscape and competitive positioning
Compensation & Benefits
Salary: $160,000–$220,000
Equity: Extremely generous early-stage equity
Benefits: Health/dental/vision, 401(k), unlimited PTO
Drop us a line!
We encourage you to drop us a line even if you feel over- or under-qualified. We want to find the best people to help us build Coworker no matter who they are. We have a lot of different areas of responsibility and we are always happy to brainstorm with you about what would be the best fit.
Coworker.ai is an equal opportunity employer. We believe everyone should feel great about being their authentic selves at Coworker–this is the only way to do our best work! We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe that great employees come from diverse backgrounds.