Head of Marketing
Leadership Marketing Leadership role at candidate fyi. Remote, United States · full-time · $115,000–$140,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Define how the brand sounds and looks across web, content, social, email and sales materials
- Build the content engine (blog, case studies, thought leadership) to own the recruiting-coordination category
- Design and run demand-gen campaigns, owning the pipeline number rather than just activity
- Align messaging with the AE and BDRs so outbound and market story match
- Own reporting that ties campaigns to real pipeline and revenue, and land events, webinars and speaking slots
What you bring
- At least five years marketing B2B SaaS, ideally selling into enterprise HR or talent acquisition
- Proven history of standing up a content or demand-gen motion nearly from zero at an early-stage company
- Sharp writing and storytelling that lands with skeptical HR and TA buyers
- Willingness to manage one report while still shipping the work yourself
- Startup instincts: thrive amid ambiguity and move fast before a full team exists
Who this fits
This suits a hands-on marketing leader who wants to be the first dedicated marketing hire and write the playbook from scratch. You'll be shipping copy, campaigns and content yourself in year one, not just directing others. The role is fully remote within the United States. Experience in HR tech or the Workday, Greenhouse and Lever ecosystem is a plus but not required.
From the employer
About candidate.fyi
candidate.fyi is an AI-powered interview scheduling and recruiting coordination platform built for enterprise companies. We help HR leaders, recruiting operations teams, and talent acquisition professionals at mid-to-large enterprises take the coordination chaos out of scaling their hiring - with deep integrations into Workday, Greenhouse, Lever, and other major ATS platforms.
Why We're Hiring
We've got real enterprise traction, a GTM engineer building out our content and demand gen systems, an AE closing deals, and two Enterprise BDRs building pipeline - but no one owning marketing strategy end to end. That's this role. You'll be the first dedicated marketing hire, which means you're not inheriting a playbook - you're writing it, and then running it yourself.
What You'll Own
Brand and positioning: define how candidate.fyi sounds and looks everywhere: website, content, social, email, sales collateral.
Content strategy and category authority: build the content engine (blog, case studies, thought leadership) that makes candidate.fyi the obvious name in AI-powered recruiting coordination, working directly with our GTM Engineer to execute it.
Demand generation: design and run the campaigns that keep top-of-funnel pipeline flowing into our sales team. You own the number, not just the activity.
Sales enablement and messaging: partner directly with our AE and BDRs so the story you're telling in market is the same one showing up in outbound and sales conversations.
Category-building initiatives: support strategic GTM pushes
Marketing performance: own reporting that connects campaign and content activity to actual pipeline and revenue outcomes, not just vanity metrics.
Real-world presence and thought leadership: get candidate.fyi in front of the market beyond our own channels: conferences and industry events, webinars, and landing speaking or podcast slots for our team. Content isn't just what we publish, it's where we show up.
This is a hands-on role. You'll be writing copy, building campaigns, and shipping content yourself in year one - not just directing someone else's work.
What You'll Need
5+ years in B2B SaaS marketing, ideally with experience selling into enterprise HR, talent acquisition, or adjacent enterprise software categories.
A track record of building a content or demand gen engine from close to scratch at an early-stage company - not just running an existing playbook at a larger org.
Strong writing and storytelling instincts. Our buyers are sophisticated, skeptical HR and TA leaders - generic SaaS marketing copy won't land.
Comfort managing a direct report while staying hands-on with execution yourself.
Startup mentality: comfortable with ambiguity, moving fast, and doing the job before you have a full team to delegate to.
Nice to Have
Experience marketing specifically into HR tech, recruiting, or the Workday/Greenhouse/Lever ecosystem.
Experience running co-marketing or partner marketing motions with platform partners.
Familiarity with HubSpot or a comparable marketing stack.