## ๐ Core Information
๐น **Job Title:** Corporate Marketing Analyst
๐น **Company:** Salesforce
๐น **Location:** Tokyo, Tลkyล, Japan
๐น **Job Type:** Full-time
๐น **Category:** ๐ Marketing Analyst
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## ๐ Essential Job Details
### ๐ Job Overview
The Corporate Marketing Analyst role at Salesforce is responsible for developing and executing lead generation strategies across various digital and non-digital channels. This position will focus on leveraging data-driven insights to optimize campaign performance and engage the company's target audiences. The successful candidate will collaborate closely with the Recruiting team to ensure effective marketing support for the organization's hiring efforts.
**ASSUMPTION:** The job description does not specify the full-time or part-time nature of this role, but based on the level of responsibilities and the need for extensive collaboration, it is reasonable to assume this is a full-time position.
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### ๐ Key Responsibilities
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Develop and execute lead generation strategies across channels like email, digital, paid industry programs, webinars, and events
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Own the lead management process from lead capture to follow-up, working closely with the Recruiting team
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Manage in-person and virtual recruiting events, including logistics such as venue, timeline, and promotional communications
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Measure, analyze, and report on campaign performance, providing regular performance briefs to marketing and recruitment leadership
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Use automation and tools to improve processes and productivity
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Partner with the manager and recruiting teams to ensure proper messaging, timing, and execution of campaigns across various channels
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Execute programs and campaigns with some guidance from a manager
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Collaborate across multiple teams and proactively seek out training and development opportunities
**ASSUMPTION:** The job description does not explicitly mention any people management responsibilities for this role, so it is reasonable to assume this is an individual contributor position.
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### ๐ฏ Required Qualifications
**Education:** Not specified
**Experience:** 5-7 years in a marketing demand generation or marketing programs role at a B2B company
**Skills:**
- Strong understanding of the roles the company is hiring for and where to market to these personas
- In-depth experience using marketing tools like Marketing Cloud, Beamery, and Google Analytics
- Excellent program management, communication, and negotiation skills, with a track record of working across multiple teams
- Highly analytical and metrics-driven, with a passion for using data to optimize campaigns
- Experience working with a global team
- Flexible and able to take on challenges to achieve performance
- Fluency in Japanese and English
- Knowledge of digital marketing and marketing material production is a plus
**ASSUMPTION:** The job description does not mention any specific educational requirements, so it is reasonable to assume a bachelor's degree or equivalent experience is expected for this role.
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### ๐ฐ Compensation & Benefits
**Salary Range:** Not specified
**Benefits:** Not specified
**Industry Comparison:** According to Glassdoor, the average base salary for a Corporate Marketing Analyst in Tokyo, Japan is around ยฅ4,500,000 to ยฅ6,500,000 per year. The exact compensation for this role at Salesforce may vary based on the candidate's experience and the company's internal salary bands.
**ASSUMPTION:** The job description does not provide any information about the compensation or benefits for this role. The salary range provided is an industry average based on Glassdoor data for similar positions in the Tokyo area, but the actual salary for this Salesforce role may differ.
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## ๐ Applicant Insights
### ๐ Company Context
**Industry Position:** Salesforce is a leading global provider of customer relationship management (CRM) software and services, operating in the technology and software industry.
**Company Size:** Salesforce is a large, publicly-traded enterprise with over 50,000 employees worldwide.
**Company Stage:** As a mature, established technology company, Salesforce is in a growth and expansion phase, continuing to innovate and expand its product offerings.
**ASSUMPTION:** The job description provides some information about Salesforce being a leading "Customer Company" and "inspiring the future of business with AI + Data + CRM," which indicates its position as a prominent player in the CRM and enterprise software industry. The size and stage of the company can be reasonably inferred based on its global presence and continued growth.
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### ๐ Role Analysis
**Career Level:** Based on the 5-7 years of required experience, this role is likely at the mid-career or senior level.
**Reporting Structure:** The job description does not specify the reporting relationship, but it seems the Corporate Marketing Analyst will work closely with the Recruiting team and report to a marketing manager.
**Team Size/Composition:** The job description does not provide information about the size or composition of the team, but it mentions the need to collaborate across multiple teams, suggesting this role is part of a larger marketing and recruiting organization.
**Growth Opportunities:** The job description highlights opportunities for the successful candidate to take on challenges, seek training and development, and potentially progress in their marketing career at Salesforce.
**ASSUMPTION:** The reporting structure and team size/composition details are not explicitly stated in the job description, so these inferences are based on the nature of the responsibilities and the need for cross-functional collaboration.
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### ๐ Location & Work Environment
**Office Type:** The job is based in Tokyo, Japan, but the job description does not specify whether it is an in-office, hybrid, or remote role.
**Geographic Context:** Tokyo is a major global financial and technology hub, with a high cost of living but also a vibrant business and cultural environment.
**Work Schedule:** The job description does not mention the specific work schedule, but typical full-time work hours in Japan are around 40-45 hours per week.
**Regional Considerations:** Japan has a unique business culture that values hierarchy, consensus, and attention to detail, which may influence the work environment and expectations for this role.
**ASSUMPTION:** The job location is stated as Tokyo, Japan, but the job description does not provide details about the specific work environment (in-office, hybrid, or remote). The information about the regional context and work culture in Japan is based on general knowledge about the country.
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### ๐ผ Interview & Application Insights
**Typical Process:** The interview process for a Corporate Marketing Analyst role at Salesforce may include an initial phone/video screening, followed by one or more on-site or virtual interviews with the hiring manager, members of the marketing team, and potentially representatives from the Recruiting team.
**Key Assessment Areas:** Employers will likely evaluate the candidate's expertise in digital marketing and lead generation, their ability to use data and analytics to optimize campaigns, their program management and collaboration skills, and their cultural fit with Salesforce's values and work style.
**Application Tips:** Applicants should highlight their relevant experience in marketing campaign management, lead generation, and data-driven decision-making. They should also demonstrate their understanding of the company's products and target customers, as well as their ability to work effectively in a global, cross-functional environment.
**ATS Keywords:** Relevant keywords to include on resumes and applications may include: "marketing analyst," "demand generation," "lead management," "campaign optimization," "marketing automation," "cross-functional collaboration," "global team experience," and "Salesforce marketing tools" (e.g., Marketing Cloud, Beamery).
**ASSUMPTION:** The details about the typical interview process, key assessment areas, application tips, and ATS keywords are based on industry standards and best practices for similar marketing analyst roles, but the actual requirements may vary for this specific Salesforce position.
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### ๐ ๏ธ Tools & Technologies
- Marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo)
- Customer relationship management (CRM) systems (e.g., Salesforce CRM)
- Web analytics tools (e.g., Google Analytics)
- Candidate relationship management (CRM) platforms (e.g., Beamery)
- Presentation and productivity software (e.g., Microsoft Office, Google Workspace)
**ASSUMPTION:** The job description mentions the use of specific marketing tools like Marketing Cloud, Beamery, and Google Analytics. Additional tools and technologies listed are industry-standard for marketing analyst roles and can be reasonably inferred as relevant for this position.
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### ๐ Cultural Fit Considerations
**Company Values:** Salesforce is known for its focus on using business as a platform for positive change, as well as its core values of trust, customer success, innovation, and equality.
**Work Style:** The job description suggests a collaborative, fast-paced, and metrics-driven work environment, with a need for flexibility and the ability to take on challenges.
**Self-Assessment:** Applicants should consider whether they thrive in a data-driven, cross-functional, and results-oriented marketing role, where they will need to work closely with both marketing and recruiting teams to achieve performance goals.
**ASSUMPTION:** The information about Salesforce's company values and work style is based on the details provided in the job description, as well as the company's public brand and messaging, which indicates a focus on innovation, customer-centricity, and positive social impact.
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### โ ๏ธ Potential Challenges
The Corporate Marketing Analyst role at Salesforce may face the following potential challenges:
- Juggling multiple marketing campaigns and events simultaneously, with the need to meet tight deadlines
- Collaborating effectively across different teams (marketing, recruiting, etc.) to ensure seamless execution of programs
- Maintaining a data-driven, analytical approach while also being creative in developing engaging marketing content and campaigns
**ASSUMPTION:** These potential challenges are inferred based on the job responsibilities, which involve managing multiple marketing initiatives, collaborating cross-functionally, and using data to optimize performance. However, the actual challenges may vary depending on the specific work environment and team dynamics.
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### ๐ Similar Roles Comparison
The Corporate Marketing Analyst role at Salesforce is similar to other marketing analyst or campaign management positions in the technology industry. These roles typically involve developing and executing lead generation strategies, managing marketing programs and events, and using data to drive campaign optimization. However, the specific focus on supporting the recruitment efforts and working closely with the Recruiting team sets this Salesforce role apart from more generalized marketing analyst positions.
**ASSUMPTION:** The comparison to other marketing analyst roles in the tech industry is based on the job responsibilities and required qualifications outlined in the job description, as well as the author's general knowledge of similar positions in the market.
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### ๐ Sample Projects
Some potential projects or tasks that a Corporate Marketing Analyst at Salesforce may work on include:
- Developing and launching a multi-channel lead generation campaign targeting specific job personas, including email, digital advertising, and industry events
- Analyzing the performance of past recruiting-focused marketing campaigns and providing recommendations for optimization
- Coordinating the logistics and promotional efforts for a virtual career fair, including managing vendor relationships and creating event materials
- Creating and localizing marketing content (e.g., job descriptions, social media posts, email templates) to support the company's hiring efforts in Japan
**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description, such as developing lead generation strategies, managing recruiting events, and creating marketing assets. However, the actual projects may vary depending on the specific needs and priorities of the Salesforce marketing and recruiting teams.
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### โ Key Questions to Ask During Interview
Here are some suggested questions for applicants to consider asking during the interview process:
1. Can you provide more details about the typical marketing campaigns and programs the Corporate Marketing Analyst supports for the Recruiting team?
2. How does the Recruiting team currently measure the success and impact of marketing-driven lead generation efforts? What are the key performance metrics you'll be responsible for tracking and optimizing?
3. What are the most important characteristics and skills you're looking for in a successful Corporate Marketing Analyst at Salesforce?
4. Can you share more about the company's approach to professional development and growth opportunities for marketing team members?
5. How does the marketing and recruiting teams collaborate to ensure alignment on messaging, targeting, and campaign execution?
6. What are some of the unique cultural or regional considerations the Corporate Marketing Analyst should be aware of when working with the Japanese market?
**ASSUMPTION:** These sample questions are intended to help applicants better understand the specific responsibilities, performance expectations, and work environment for this Salesforce role. The actual questions asked during the interview may vary.
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## ๐ Disclaimer
โ ๏ธ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
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## ๐ Next Steps for Applicants
To effectively pursue this Corporate Marketing Analyst opportunity at Salesforce, applicants should:
1. Carefully review the job description to ensure they meet the required qualifications and are excited about the responsibilities.
2. Tailor their resume and cover letter to highlight relevant marketing campaign management experience, data analysis skills, and cross-functional collaboration abilities.
3. Research Salesforce's company culture, values, and approach to marketing and recruiting to demonstrate their alignment during the interview process.
4. Prepare thoughtful questions to ask the interviewer that show their genuine interest in the role and the company.
5. Be ready to discuss their experience using marketing automation tools, CRM platforms, and web analytics software, as these are likely to be key assessment areas.
6. Review the application instructions carefully and submit all required materials through the appropriate channels to ensure their candidacy is properly considered.
By following these steps, applicants can position themselves as strong contenders for this Corporate Marketing Analyst role at Salesforce.