Senior Data Insight Analyst
Inspired Thinking Group (ITG)📌 Core Information
🔹 Job Title: Senior Data Insight Analyst
🔹 Company: Inspired Thinking Group (ITG)
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: 📊 Marketing Analyst
📌 Essential Job Details
🚀 Job Overview
This is a newly created Senior Digital Insight Analyst role focused on Conversion Rate Optimization (CRO) for one of the world's most iconic automotive brands. You'll be embedded in the client team while remaining part of ITG's Data, Research and Strategy team. Your primary goal is to improve website conversion rates through data-driven insights, leading to enhanced digital asset effectiveness and efficiency.
ASSUMPTION: Based on the description, this appears to be a dual-reporting role where you'll work closely with both ITG's internal team and the client's team. The role seems to focus heavily on the automotive industry website optimization, though the specific automotive brand is not mentioned.
📋 Key Responsibilities
1. Data Analysis
- ✅ Use web optimization tools (Adobe Target, Medallia MXO, Medallia Decibel) to analyze performance
- ✅ Establish benchmarks for success using web analytics
- ✅ Identify optimization opportunities to improve user experience, campaigns, and content
- ✅ Analyze visitor behaviors to understand engagement and conversion patterns
- ✅ Supplement analysis with SEO and Social Listening data
- ✅ Collaborate with Data Science team on deeper analyses (clustering, pathways, journey mapping)
- ✅ Create and maintain optimization tracking reports
2. Conversion Rate Optimization - Insight Generation
- ✅ Transform data into stories about visitor website usage
- ✅ Generate insights to inform CRO testing plans
- ✅ Identify personalization opportunities
- ✅ Use analytics and feedback to plan analysis roadmaps
- ✅ Make recommendations aligned with testing and optimization strategies
3. Agency Collaboration
- ✅ Work closely with the CRO agency and ITG scrum master
- ✅ Brief the GTM team on tagging requirements
- ✅ Attend quarterly planning sessions to align with business objectives
4. Stakeholder Communication
- ✅ Present insights and recommendations using visualizations
- ✅ Workshop recommendations to shape hypothesis testing
- ✅ Support market roll-out decisions with stakeholders
ASSUMPTION: The role appears to be highly collaborative, working with multiple teams including a CRO agency, data science team, and client stakeholders. This suggests strong communication skills are essential alongside technical expertise.
🎯 Required Qualifications
Education: Degree in Marketing, Data Science, or related field
Experience:
- 5+ years of experience in digital analysis, specifically website analysis using Adobe and Google
- Experience with CRO analysis and insights
- Background in broader marketing analysis
- Experience with digital transformation projects
Required Skills:
- High proficiency in analytics tools (Medallia MXO, Google Optimize, Adobe Target)
- Advanced ability to transform data into actionable insights
- Understanding of data modeling and cluster analysis
- Confident presentation and communication skills
Desirable Skills:
- Strong statistical background/understanding of significance testing
- Experience with SQL and/or Python
- Agency experience
ASSUMPTION: While not explicitly stated, the role likely requires familiarity with GA4 based on the mention of "raw GA4 data" in the responsibilities section.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- 25 days' holiday + bank holidays
- Annual Wellbeing Day
- Pension Scheme
- Corporate Medical Cash Plan
- Smart Working Options (up to 40% work from home)
- Employee discounts via online community platform
- Employee Assistance Programme
- Cycle to Work Scheme
- Monthly Employee Awards (£250 bonus)
- Paid Volunteer Day for charity work
- Referral scheme (£1,500 for successful referrals)
- Wellbeing Programme with workshops
- Enhanced Family Friendly Leave
Industry Comparison: The comprehensive benefits package appears competitive for the UK market, with particularly strong well-being and work-life balance provisions.
ASSUMPTION: Senior Data Analyst roles in London typically command salaries between £50,000-£75,000 depending on specific industry experience and technical proficiency, though this is not stated in the listing.
📌 Applicant Insights
🔍 Company Context
Industry Position: ITG describes itself as a "tech-first marketing powerhouse" with a decade of growth and 2000+ marketers on staff, suggesting a well-established position in the marketing technology space.
Company Size: 2000+ employees
Company Stage: Established growth company with over a decade of history
ASSUMPTION: Based on the mention of "one of the most iconic automotive brands globally" as a client, ITG appears to work with enterprise-level clients and likely has other major brand relationships, though specific clients beyond the automotive sector aren't mentioned.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to the Analytics & Data Science Manager
Team Size/Composition: You'll be part of the Data, Research and Strategy team while also embedded with the client team of CRO Analysts, Developers, and UX/UI specialists.
Growth Opportunities: Not explicitly mentioned, but the role involves working with advanced analytics and global clients, which could provide growth into data science leadership, client management, or specialized CRO leadership.
ASSUMPTION: Given the dual nature of this role (internal team and client-facing), this position likely offers visibility across multiple business areas and could provide diverse career advancement opportunities, though specific career paths aren't outlined in the listing.
🌍 Location & Work Environment
Office Type: Hybrid (up to 40% of working week from home)
Geographic Context: London is one of the world's major financial and business centers with a thriving tech and marketing industry. It offers excellent transportation links and a diverse cultural environment.
Work Schedule: Not specified, though likely standard business hours
Regional Considerations: London has a high cost of living but offers excellent professional opportunities and cultural amenities. The location is central to many global and European business operations.
ASSUMPTION: The 40% work-from-home allowance suggests ITG values flexibility while maintaining in-person collaboration, likely balancing remote work with on-site client interactions and team meetings.
💼 Interview & Application Insights
Typical Process: Data analyst roles typically involve technical assessments, case studies involving data interpretation, and multiple rounds of interviews with both technical team members and stakeholders.
Key Assessment Areas:
- Technical proficiency with analytics tools
- Ability to translate data into meaningful business insights
- Communication skills for presenting findings to non-technical stakeholders
- Experience with CRO methodologies and website optimization
- Problem-solving approach to data challenges
Application Tips:
- Highlight specific examples of how your analysis led to improved conversion rates
- Quantify results from previous CRO initiatives you've led
- Showcase experience with the specific tools mentioned (Adobe Target, Medallia)
- Demonstrate your ability to communicate complex data insights clearly
- Include experience working with agencies or in client-embedded roles
ATS Keywords: CRO, Conversion Rate Optimization, Adobe Target, Medallia MXO, Google Optimize, website analytics, data visualization, A/B testing, user journey analysis, cluster analysis, personalization, Google Analytics, Adobe Analytics
ASSUMPTION: These insights are based on standard practices for senior analyst roles in digital marketing, particularly those involving CRO and client-facing responsibilities.
🛠️ Tools & Technologies
- Adobe Target
- Medallia MXO
- Medallia Decibel
- Web Analytics platforms (likely Adobe Analytics and GA4)
- SQL (desired)
- Python (desired)
- Google Tag Manager (inferred from GTM team mention)
ASSUMPTION: While not explicitly mentioned, familiarity with data visualization tools (such as Tableau, Power BI, or Data Studio) would likely be valuable given the emphasis on presenting insights effectively to stakeholders.
👔 Cultural Fit Considerations
Company Values: ITG describes itself as being "on a mission to free marketers from the mundane" and emphasizes customer service and enabling "creative brilliance." The company also strongly values diversity, inclusion, and employee well-being based on their ERG groups and benefits.
Work Style: Collaborative, data-driven, with emphasis on both reactive problem-solving and proactive opportunity identification. The role requires comfortable collaboration with both internal teams and client stakeholders.
Self-Assessment:
- Are you comfortable working in a dual-reporting structure (internal team and client team)?
- Do you enjoy translating complex data into actionable business recommendations?
- Can you balance reactive problem-solving with proactive opportunity identification?
- Are you effective at influencing decisions through data storytelling?
- Do you thrive in collaborative environments with multiple stakeholders?
ASSUMPTION: Based on the company's description, ERG groups, and benefits structure, ITG appears to value work-life balance and employee well-being alongside professional excellence.
⚠️ Potential Challenges
- Balancing responsibilities between the internal Data, Research and Strategy team and the client team could create competing priorities
- Working with "one of the most iconic automotive brands globally" may involve high expectations and visibility
- The need to generate both reactive insights for immediate challenges and proactive data-driven ideas requires versatility
- Coordinating with multiple stakeholders (CRO agency, client team, internal teams) may require strong relationship management
ASSUMPTION: These potential challenges are inferred from the dual nature of the role and the high-profile client work mentioned. The actual experience might vary based on team dynamics and specific client relationships.
📈 Similar Roles Comparison
This role differs from standard Digital Analyst positions by its specific focus on conversion rate optimization and its dual positioning (internal team plus client-embedded). Compared to pure CRO Analyst roles, this position has a broader scope involving both reactive and proactive data insights beyond just testing. It requires more stakeholder management than most analytical roles due to the client-embedded nature.
The position sits at an interesting intersection between:
- Digital Analytics (website performance analysis)
- Conversion Rate Optimization (improving conversion through testing)
- Data Science (working with more advanced analytical methods)
- Client Services (embedded with the automotive client team)
ASSUMPTION: This comparison is based on standard digital analytics and CRO role structures in marketing agencies and consultancies.
📝 Sample Projects
- Conducting a comprehensive analysis of user journeys on the automotive website to identify drop-off points and optimization opportunities
- Collaborating with the Data Science team to develop customer segmentation models for website personalization
- Analyzing A/B test results to provide recommendations on which website design elements should be implemented globally
- Creating a dashboard to track and visualize conversion improvements from implemented optimizations
- Developing a testing roadmap based on user behavior analysis and business priorities
ASSUMPTION: These project examples are directly based on the responsibilities outlined in the job description and represent typical work for a Senior Data Insight Analyst focused on CRO.
❓ Key Questions to Ask During Interview
- Could you elaborate on how the working relationship functions between the internal ITG team and the automotive client team?
- What are the biggest challenges the automotive client is currently facing with their website conversion rates?
- How does the Data Science team typically collaborate with the analyst role on more complex analytical projects?
- What does success look like for this role in the first 6-12 months?
- Can you describe the typical process from insight generation to implementation of optimizations?
- How mature is the client's data collection infrastructure and what analytical limitations might I encounter?
ASSUMPTION: These questions are tailored to this specific role based on the job description details but would need to be adjusted based on specific interview contexts.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Customize your CV: Highlight your experience with CRO, website analytics, and data-driven decision-making. Incorporate key terms like "Adobe Target," "conversion optimization," and "data visualization" to pass ATS screening.
2. Prepare your portfolio: Collect examples of how your analytical work has improved website performance or conversion rates. Be ready to discuss your approach to both reactive problem-solving and proactive opportunity identification.
3. Research the company: Visit ITG's website and LinkedIn page to better understand their client portfolio and company culture. Research major automotive brands' websites to understand potential optimization challenges.
4. Prepare for technical questions: Be ready to discuss your experience with the specific tools mentioned (Adobe Target, Medallia) and your approach to website analysis methodologies.
5. Submit your application: Apply directly through the company website and consider following up with relevant contacts at ITG on LinkedIn to express your interest.