🔹 Job Title: Digital Product Lead Analyst, Vice President
🔹 Company: Citi
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: 📊 Marketing Analyst
This Vice President role within Citi Global Wealth (CGW) focuses on leading digital acquisition strategies and campaigns. As a Digital Product Lead Analyst, you'll be responsible for developing and optimizing marketing campaigns, managing vendor relationships and budgets, and driving business results through digital channels. This position serves as a technical authority within the organization and has significant impact on the performance and effectiveness of Citi's digital marketing initiatives.
ASSUMPTION: Based on the job description, this appears to be a mid to senior-level marketing analytics position that combines strategic oversight with hands-on campaign management. The "Vice President" title at Citi likely indicates this is a middle management position with strategic decision-making responsibilities.
Education: Bachelor's/University degree required, Master's degree preferred
Experience: 6-10 years of experience in a digital marketing role, having acted as an influencer
Skills:
Salary Range: Not specified
Benefits: The listing mentions "resources to meet your unique needs, empower you to make healthy decision and manage your financial well-being to help plan for your future," but specific benefits are not detailed.
Industry Comparison: Not specified
ASSUMPTION: As a Vice President position at a major global bank in Singapore, this role likely offers competitive compensation within the financial services sector, potentially including performance bonuses and comprehensive banking-sector benefits. Singapore-based financial services VP roles typically offer competitive salaries reflective of the high cost of living and specialized skill requirements in this market.
Industry Position: Citi is one of the world's most global banks and a leading financial services provider.
Company Size: Large enterprise organization with global presence.
Company Stage: Established multinational corporation.
ASSUMPTION: Based on publicly available information, Citi is one of the world's largest banking institutions with operations across numerous countries. The listing mentions its global reach which supports this context.
Career Level: Mid to Senior level (Vice President)
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The listing mentions "supporting your growth and development from the start with extensive on-the-job training and exposure to senior leaders."
ASSUMPTION: Based on the Vice President title and role description, this position likely sits between Director and Associate/Analyst levels in Citi's organizational hierarchy. The role appears to offer strategic input while also requiring hands-on execution of marketing initiatives, suggesting it may involve both team leadership and individual contribution.
Office Type: Hybrid (explicitly mentioned in job title as "Digital Product Lead Analyst, Vice President - Hybrid")
Geographic Context: Singapore is a major financial hub in Asia with a high cost of living and competitive job market for financial services professionals.
Work Schedule: Not specified, but likely standard full-time hours
Regional Considerations: Singapore has a multicultural business environment with English as the primary business language. The city-state is known for its efficient infrastructure and business-friendly environment.
ASSUMPTION: The hybrid work arrangement suggests a combination of remote and in-office work, which has become increasingly common in the financial services sector post-pandemic. Given Singapore's small geographic size, commuting distances are generally manageable.
Typical Process: Financial institutions like Citi typically have multi-stage interview processes including initial screening, technical/case interviews, and panel discussions with leadership.
Key Assessment Areas: Digital marketing expertise, strategic thinking, analytical abilities, budget management experience, leadership capabilities, and compliance awareness.
Application Tips: Emphasize experience with digital acquisition, media buying, campaign optimization, and measurable results. Highlight familiarity with financial services regulations if applicable.
ATS Keywords: digital marketing, acquisition, campaign management, media buying, optimization, analytics, KPIs, vendor management, compliance, financial services
ASSUMPTION: These insights are based on standard practices for VP-level marketing roles in the financial services industry and are not explicitly stated in the job listing.
While specific tools aren't mentioned, this role likely involves:
ASSUMPTION: These tools represent industry-standard technologies for digital marketing roles and are not explicitly mentioned in the job description. The actual tech stack may vary based on Citi's specific systems and platforms.
Company Values: The job posting highlights Citi's commitment to employee growth and development, volunteerism, and giving back to communities.
Work Style: The role appears to require both strategic thinking and hands-on execution, suggesting a balance of independent work and cross-functional collaboration.
Self-Assessment: Candidates should consider their comfort with:
ASSUMPTION: The work style and self-assessment points are inferred from the responsibilities and context of the role within a global financial institution rather than being explicitly stated.
Based on the job description, potential challenges in this role may include:
ASSUMPTION: These challenges are potential considerations based on the responsibilities listed and the nature of marketing roles in regulated financial institutions.
This Digital Product Lead Analyst role at VP level differs from similar positions in these ways:
ASSUMPTION: This comparison is based on standard industry role definitions and typical job responsibilities in marketing and financial services.
Based on the responsibilities listed, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities in digital marketing roles within financial services.
ASSUMPTION: These questions are suggested based on the role description and financial services industry context, and should be adapted to the specific interview situation.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.