Associate Audience Analyst

🚀 Job Overview

As an Associate Audience Analyst at Power Digital, you'll play a crucial role in the new business development process. Your primary focus will be conducting high-quality audience analyses to support new business appraisals, identifying target audience behaviors, preferences, and trends. These insights directly inform campaign planning, targeting, and creative strategies. You'll work collaboratively across multiple teams and contribute directly to the company's revenue growth.

ASSUMPTION: This position appears to be entry to mid-level based on the "Associate" title and the requirement for experience with datasets but no mention of years of experience required.

📋 Key Responsibilities

✅ Own and manage all new business appraisal audience analysis requirements (~25 per month)

✅ Deliver timely and accurate audience analyses within 3 business days of request

✅ Support existing client audience analysis needs based on business demand

✅ Research, onboard, and optimize new audience development tools and technologies

✅ Help refine and improve audience analysis processes and templates

✅ Participate actively in team projects, share ideas, and provide constructive feedback

✅ Stay informed about industry trends and proactively develop new skills

✅ Manage multiple assignments and meet deadlines in a fast-paced environment

✅ Take ownership of tasks, identify challenges, and suggest process improvements

✅ Utilize AI technologies to enhance business processes

✅ Leverage Power Digital's Nova ecosystem for audience insights

🎯 Required Qualifications

Education: Not specified

Experience: Experience working with large datasets to analyze audience behavior, preferences, and trends

Skills:

• Advanced proficiency in spoken and written English
• Foundational understanding of media fundamentals (funnel/campaign structures, tracking, optimization approaches)
• Self-motivation and positive attitude
• Strong organization and time management skills
• Ability to manage multiple projects simultaneously
• Team-oriented collaboration and effective interpersonal skills
• Detail-orientation and punctuality
• Familiarity with audience platforms like Nielsen, MRI-Simmons, Global Web Index, or Comscore (ideal but not required)
• Proficiency with Asana for task management

ASSUMPTION: While no specific degree is mentioned, the analytical nature of the role suggests that a background in marketing, data analysis, statistics, or a related field would be beneficial. The lack of specified years of experience suggests this may be suitable for early to mid-career professionals.

💰 Compensation & Benefits

Salary Range: Base salary + commission opportunities (specific amounts not specified)

Benefits:

• Medical Bonus
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO)
• Flexible work environment: full-remote, in-office, or hybrid
• One-time 400,000 COP Work From Home stipend
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits (Prima, Cesantias)
• Paid Social Security
• Ongoing employee development programs (Hedgehog and Vital 5s)
• Quarterly awards with prize money for outstanding performance
• Opportunities to participate in company DEI initiatives

Industry Comparison: The benefits package appears competitive for the Colombian market, offering both statutory benefits (Prima, Cesantias, Social Security) and additional perks such as mental health days and development programs. The combination of base salary with commission opportunities is standard for marketing analytics roles.

ASSUMPTION: While specific salary figures aren't provided, marketing analyst roles in Colombia typically offer competitive compensation relative to the local market. The addition of commission opportunities suggests potential for increased earnings based on performance.

🔍 Company Context

Industry Position: Power Digital is a tech-enabled growth marketing firm operating at the intersection of marketing, consulting, and data intelligence. They work with leading and emerging companies globally, offering full-service growth marketing services.

Company Size: Not specified, but appears to be an established firm managing billions in media spend

Company Stage: Growth-oriented company with a scalable model and proprietary technology (nova)

ASSUMPTION: Based on the company's description of managing "billions in media" and their range of services, Power Digital appears to be a mid to large-sized marketing firm with significant market presence, though exact employee count isn't mentioned.

📊 Role Analysis

Career Level: Associate level (entry to mid-level position)

Reporting Structure: Not explicitly stated, but likely reports to a senior analyst or audience team lead

Team Size/Composition: Not specified, but references to collaboration with revenue and analyst teams suggest a matrix structure

Growth Opportunities: The company mentions "unlimited opportunities for growth & leadership" within a rapidly growing firm, suggesting potential career progression for high performers

ASSUMPTION: This role likely serves as part of a larger audience insights team and works cross-functionally with new business development teams. The associate level suggests room for advancement to senior analyst roles with demonstrated success.

🌍 Location & Work Environment

Office Type: Fully flexible work environment (full-remote, in-office, or hybrid options available)

Geographic Context: Based in Colombia, which has a growing technology and digital marketing sector, particularly in cities like Bogotá and Medellín

Work Schedule: Not explicitly stated, but likely follows standard business hours with flexibility given the remote work options

Regional Considerations: Position includes Colombian legal benefits (Prima, Cesantias) and observes 17 Colombian national holidays. Knowledge of the Colombian market may be valuable, though the role requires advanced English proficiency, suggesting international client interaction.

ASSUMPTION: Given the flexible work options and WFH stipend, this position appears to have been designed with remote work in mind, which may appeal to candidates throughout Colombia rather than just in major urban centers.

💼 Interview & Application Insights

Typical Process: For marketing analyst roles, the interview process typically includes an initial screening, technical assessment (possibly involving data analysis examples), and one or more interviews with team members and leadership

Key Assessment Areas: Analytical thinking, data interpretation skills, ability to translate audience insights into actionable recommendations, communication skills, and efficiency in managing deadlines

Application Tips: Highlight any experience with audience analysis platforms, successful marketing campaign insights you've developed, and examples of how your analyses have influenced business decisions

ATS Keywords: audience analysis, data insights, market research, campaign strategy, media fundamentals, Nielsen, Comscore, Global Web Index, MRI-Simmons, Asana, analytics, KPIs, marketing intelligence

ASSUMPTION: These insights are based on industry standards for marketing analyst roles and may vary according to Power Digital's specific hiring practices.

🛠️ Tools & Technologies

Asana (for task and project management), audience analysis platforms (Nielsen, MRI-Simmons, Global Web Index, Comscore mentioned as ideal), Power Digital's proprietary technology "nova", AI technologies for process optimization, data visualization tools

ASSUMPTION: While not explicitly mentioned, proficiency with data analysis tools, spreadsheet software (Excel/Google Sheets), and presentation software (PowerPoint/Google Slides) would be expected for creating audience analysis reports and presentations.

👔 Cultural Fit Considerations

Company Values: People-first, diversity in backgrounds and experiences, growth-obsessed, innovation, results-driven, integrity, autonomy, and grit

Work Style: Fast-paced environment, collaborative, requiring self-starters with high energy and positive attitudes, emphasis on proactive communication and meeting deadlines

Self-Assessment: Ask yourself: Are you comfortable working in a high-volume environment (25 analyses per month)? Can you manage tight deadlines (3 business days turnaround)? Do you thrive in cross-functional teams? Are you proactive in identifying and solving problems? Do you have a growth mindset and openness to feedback?

ASSUMPTION: The emphasis on "growth-obsessed" and a fast-paced environment suggests a culture that values continuous improvement and efficiency, which may appeal to ambitious professionals seeking rapid career advancement but could be demanding for those preferring more predictable workflows.

⚠️ Potential Challenges

The role requires managing approximately 25 audience analyses per month with 3-day turnaround times, which suggests a high-volume workload with tight deadlines. Working across multiple teams may require strong coordination skills and the ability to balance competing priorities. The KPI metrics indicate performance will be closely measured, requiring consistent quality output and effective time management.

ASSUMPTION: This high-volume analytical role may experience periods of increased demand during new business development pushes, potentially requiring flexibility in workload management and the ability to maintain quality under pressure.

📈 Similar Roles Comparison

This Associate Audience Analyst role differs from traditional market research analysts by its specific focus on supporting new business acquisition rather than ongoing campaign management. Unlike more general marketing analyst positions, this role has a specialized focus on audience analysis with clearly defined deliverables and metrics. Compared to client-side analyst roles, this agency position offers exposure to multiple industries and business models but requires faster turnaround times and adaptability to various client needs.

ASSUMPTION: This comparison is based on standard industry patterns for audience and marketing analyst roles in agency settings versus client-side positions.

📝 Sample Projects

1. Conducting a comprehensive audience analysis for a potential new client in the e-commerce sector, identifying key demographic segments, online behaviors, and purchase drivers to inform targeting strategy

2. Analyzing audience overlap between a client's current customer base and potential expansion markets to identify growth opportunities

3. Evaluating trends in media consumption habits across different audience segments to recommend optimal channel allocation for a new campaign

4. Researching and testing new audience analysis tools to enhance the company's audience intelligence capabilities

5. Refining the audience analysis template to better highlight actionable insights for the sales team's client presentations

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the nature of audience analysis work in a marketing agency context.

❓ Key Questions to Ask During Interview

1. "Can you share examples of how audience insights have influenced successful campaign strategies for your clients?"

2. "What tools and data sources does the team currently use for audience analysis, and are there plans to expand these capabilities?"

3. "How does the audience analysis team collaborate with other departments like creative and media buying to ensure insights are effectively implemented?"

4. "What professional development opportunities exist for growing my skills in audience analysis and advancing within the company?"

5. "How does Power Digital's proprietary nova technology integrate with the audience analysis process?"

6. "What would success look like in this role after 3, 6, and 12 months?"

ASSUMPTION: These questions are suggested based on the role type and company information provided, and may need adaptation for specific interviews.