Demand Gen Lead
Console Open · verified Jul 30, 2026 Senior Demand Generation role at Console. San Francisco · full-time · $200,000–$240,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build the demand engine that fills the funnel and keeps pipeline moving
- Plan and optimize campaigns across awareness, demand, and pipeline acceleration
- Run a structured testing program across channels, messaging, creative, and landing pages
- Generate leads through paid and organic channels, tracking CAC, conversion, and velocity
- Stay tight with sales and GTM leadership so leads get worked and feedback flows back
What you bring
- Four to eight years in B2B SaaS growth, demand gen, or performance marketing, ideally at early-stage companies
- Track record shipping full-funnel campaigns across several channels
- Comfort pulling data, reading funnel performance, and deciding fast
- Knack for turning winning experiments into repeatable playbooks
- Familiarity with attribution and experimentation frameworks, with GA4, GTM, and SQL a bonus
Who this fits
This suits someone who has built demand gen from scratch, as a founder, early marketing hire, or a first-time team lead ready to scale. You thrive on ambiguity, high ownership, and a funnel that converts, valuing impact over process. People management experience is welcome but not required, and there is room to grow and lead a small team later. The role is based in San Francisco and pays 200,000 to 240,000 USD per year with equity and full benefits.
From the employer
Console is building the AI agents that power autonomous enterprises. We use AI to autonomously resolve IT, HR, Legal, Finance, Security, and Ops tasks the moment they come in from Slack or Teams. We're building toward a future where enterprise operations are fully autonomous; with no tickets, approvals, or manual processes slowing companies down.
Our platform enables companies like Databricks, Figma, and Cursor to delegate entire categories of work to AI agents that understands their org, takes action across systems, and gets smarter over time. We've raised $29M, backed by Thrive Capital (investors in OpenAI, Stripe, GitHub) and a small group of founders who have built category-defining companies.
We’re unusually selective about the people we work with. We hire builders who span functions, optimize for speed, and care deeply about their craft. We do not care about pedigree. We have a lot of work ahead of us. Join us.
The Role
As Console's Demand Gen Lead, you'll build the system that fills the top of our funnel and keeps it moving. You'll define the strategy, run the experiments, and turn what works into repeatable pipeline. You'll own paid and organic demand channels, design nurture campaigns, and work closely with Sales to make sure leads are worked.
This role is for someone who has helped build demand gen before, maybe as a founder, maybe as an early marketing hire, or maybe as someone who has started leading a small team and wants to scale that experience further. You love building from zero and get genuinely excited about a funnel that converts.
If you've worn the demand gen hat before and want to own both strategy and execution while helping shape the future of the function, this is your next move.
What You’ll Do
Own full-funnel growth: Plan, launch, and optimize campaigns across awareness, demand gen, and pipeline acceleration.
Run rapid experimentation: Develop and own a structured testing engine across new channels, messaging, creative, landing pages, and funnel improvements.
Drive measurable pipeline: Build high-quality leads and opportunities across paid and non-paid channels, optimizing for CAC, conversion, and velocity.
Analyze and report impact: Surface insights, build hypotheses, and make data-backed recommendations to guide strategy.
Partner closely with Sales and GTM leadership: Ensure leads are worked effectively and feedback loops between Marketing and Sales stay tight.
Help build and mentor the demand gen function over time, including the opportunity to manage and grow a small team as the company scales.
About You
4-8 years in B2B SaaS growth, demand gen, or performance marketing (early-stage and high-growth strongly preferred).
Proven ability to design and ship full-funnel campaigns across multiple channels.
Strong analytical rigor: comfortable pulling data, interpreting funnel performance, and making fast decisions.
Creative problem-solver who can generate test ideas and turn successful experiments into scalable playbooks.
High ownership, comfortable with ambiguity, and motivated by impact over process.
Experience with attribution, funnel instrumentation, and experimentation frameworks (GA4, GTM, SQL a plus).
Prior people management experience is a plus, but not required. We’re especially interested in candidates who have demonstrated strong ownership, mentorship, and leadership potential.
Why join Console?
Product-market fit: We have built the leading product in our category, in a massive market. We've hit an inflection point and are on track to build a generational company.
World-class team: We seek high agency contributors who are comfortable navigating ambiguity, ruthlessly prioritize what matters and are action-biased.
Grow with us: We reward impact, not credentials or years of experience. We intend to grow talent from within as we scale up.
Competitive pay and benefits: top compensation with full benefits including:
Comprehensive health, dental, and vision insurance
Unlimited PTO
401(k)
Equity
Meals provided daily in office