AI Content Creator & Social Strategist
Mid-level Content Creation role at Box. Redwood City · full-time · $125,500–$157,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Publish native posts, threads, and short videos across X, LinkedIn, and Box's channels
- Hold a steady weekly rhythm so Box stays in the AI conversation without waiting on campaign asks
- Cut and reshape Box's videos and interviews into short highlights, pull quotes, and reaction threads
- Engage directly with creators, practitioners, CISOs, CIOs, and operators to build credibility over time
- Feed market signal back to the content team and flag ideas worth turning into durable editorial
What you bring
- A portfolio of AI content people actually read or watch, with four to eight recent X and LinkedIn examples
- Daily, hands-on immersion in the AI ecosystem: tools, builders, models, and the voices in it
- Current fluency in how X, LinkedIn, and other platforms work now, including norms, formats, and algorithms
- Sharp editorial instincts and the writing chops to move fast while staying credible
Who this fits
This suits someone already living inside the AI discourse who can form and publish sharp takes on their own initiative. You'll operate with autonomy inside Box's positioning rather than executing a fixed campaign calendar. It is a poor match if your background is agency social management, scheduling, or brand publishing workflows. Based in Redwood City with at least three office days per week.
From the employer
WHAT IS BOX?
Box (NYSE:BOX) is the leader in Intelligent Content Management. Our platform enables organizations to fuel collaboration, manage the entire content lifecycle, secure critical content, and transform business workflows with enterprise AI. We help companies thrive in the new AI-first era of business. Founded in 2005, Box simplifies work for leading global organizations, including JLL, Morgan Stanley, and Nationwide. Box is headquartered in Redwood City, CA, with offices across the United States, Europe, and Asia.
By joining Box, you will have the unique opportunity to continue driving our platform forward. Content powers how we work. It’s the billions of files and information flowing across teams, departments, and key business processes every single day: contracts, invoices, employee records, financials, product specs, marketing assets, and more. Our mission is to bring intelligence to the world of content management and empower our customers to completely transform workflows across their organizations. With the combination of AI and enterprise content, the opportunity has never been greater to transform how the world works together and at Box you will be on the front lines of this massive shift.
WHY BOX NEEDS YOU
We’re hiring an AI-native creator to help Box show up in the live AI conversation every day. This is not a traditional social media manager role. You will be perpetually online in the AI discourse—spotting what matters, forming smart takes, and publishing native content across modern social channels. This role is intentionally ring-fenced from the normal campaign machine so it doesn’t get deprioritized.
The job is to help Box communicate and engage directly in-channel — on X, LinkedIn, and other relevant platforms — rather than treating social only as a distribution layer for content that lives somewhere else.
WHAT YOU’LL DO
- Social-native content creation (soup-to-nuts)
- Publish original, platform-native content (posts, threads, short commentary, lightweight videos) on your own channels and on Box's channels.
- Develop a repeatable weekly cadence that keeps Box present in the conversation without waiting for campaign asks.
- Maintain a clear POV, aligned to Box: what matters, what's overhyped, and what enterprise leaders should do next.
- Clip and repurpose Box's produced video and interview content into platform-native formats — short highlight cuts, pull quotes, reaction threads — so long-form assets travel further than YouTube and the blog alone.
- Real-time engagement and conversation leadership
- Engage directly with high-signal creators, practitioners, CISOs, CIOs, and operators in the comments and threads where the conversation is happening.
- Build relationships and credibility over time (not drive one-off clicks).
- Be Box's most plugged-in observer of what's happening in AI and enterprise AI conversations: spot important topics early, understand what's gaining traction, identify where Box has a credible angle, and surface ideas before anyone has to ask.
- Signal and editorial feed
- Bring market signal back to the broader content marketing team: recurring questions, misconceptions, emerging narratives, and opportunities for Box to lead.
- Surface additional content opportunities and hand off to the team for production when the idea calls for a produced demo, explainer, or on-camera treatment.
- Identify which fast-lane items should graduate into durable editorial — an explainer, a reference page, a POV piece — and feed those into the editorial plan.
GUARDRAILS AND AUTONOMY
You’ll be trusted to operate with real autonomy — within guardrails.
That means:
- you’ll have freedom to follow and lead the AI conversation day-to-day
- you’ll operate in the context of Box’s positioning and overall marketing goals
- you’ll coordinate with campaign and launch teams, but your agenda is not dictated by ongoing marketing deliverables
WHAT SUCCESS LOOKS LIKE
- Box is visibly present in the AI enterprise conversation every week with posts people reference, respond to, and share.
- Stronger credibility signals: high-quality engagement from practitioners and leaders (not just likes), repeat interactions with respected voices, and increasing inbound requests to collaborate.
- A steady pipeline of 'graduation candidates' that become anchor explainers, POV pieces, or reference pages (measured by adoption into the editorial plan).
- The team's produced video content gets amplified effectively through social channels, extending its reach beyond YouTube and the blog.
- The broader content team gets better at outside-in thinking because signal is flowing consistently from the market conversation
WHO YOU ARE
Minimum requirements
- Portfolio required: evidence you can consistently create AI content people actually read/watch (4–8 examples; include recent X/LinkedIn work)
- Deep immersion in the AI ecosystem (tools, builders, models, creators, conversations) — you’re already in it daily
- Deep familiarity with social media platforms — you understand the norms, formats, algorithms, and audience expectations on X, LinkedIn, and other relevant channels as they work today, not as they worked two years ago.
- Strong editorial judgment and writing instincts: you know what's important, not just what's trending.
- Ability to move fast while staying credible.
Preferred
- You may already have a following or a recognizable niche — that's a signal of credibility, not a requirement. What matters is that you're deeply embedded in the conversation, not that you've built a personal brand you'd prioritize over Box's.
- You’ve built an audience around “AI + how work changes”
- Comfort on-camera (optional but valuable)
- Experience working around enterprise tech topics (helpful, not required)
If your background is primarily agency social management, calendar scheduling, or brand publishing workflows, this is likely not the right role.
Box lives its values, with community and in-person collaboration being a core part of our culture. Boxers are expected to work from their assigned office a minimum of 3 days per week. Your Recruiter will share more about how we work and company culture during the hiring process.
At Box, we believe unique and diverse experiences benefit our culture, our products, our customers, our company, and our world. We aim to recruit a passionate, high-performing workforce that reflects the world we live in. If you are head-over-heels about this role but unsure if you meet all the requirements, we encourage you to apply!
EQUAL OPPORTUNITY
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, and any other protected ground of discrimination under applicable human rights legislation. Box strives to respect the dignity and independence of people with disabilities and is committed to giving them the same opportunity to succeed as all other employees. Inclusiveness is core to our culture at Box, and we strive to ensure you get the most from your interview experience.
Box makes reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please complete this form. Reasonable accommodations may include scheduling adjustments, document dictation and beyond.
Notice to applicants in San Francisco: Box, Inc and its related branches will consider for employment, qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chair Ordinance. The Fair Chance Ordinance is provided here.
For details on how we protect your information when you apply, please see our Personnel Privacy Notice. If you are a California-resident, please read our California Applicant & Candidate Privacy Notice here.
Box is committed to fair and equitable compensation practices. Actual base salary (or OTE if commissionable role) is dependent upon factors such as: knowledge, skill level, experience, and work location. This role is also eligible for equity and benefits. For more information on benefits, check out our healthcare benefits and additional Box Benefits + Perks.
In accordance with OFCCP compliance, here is the Pay Transparency Provision.
Box is committed to fair and equitable compensation practices. Actual base salary (or OTE if commissionable role) is dependent upon factors such as: knowledge, skill level, experience, and work location. This role is also eligible for equity and benefits. For more information, check out our benefits and perks. In accordance with OFCCP compliance, here is the Pay Transparency Provision. United States Pay Range$125,500—$157,000 USD