Head of Marketing UK
Leadership Marketing Leadership role at Bjak. London · full-time · £90,000–£110,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Define the UK marketing strategy and tie it to global and Southeast Asia priorities
- Hire and lead a UK marketing team starting from nothing
- Run campaigns across Meta, Google, TikTok, YouTube and CRM while owning CAC, ROAS, retention and LTV
- Shape the brand voice and positioning for the UK, plus the content and creative output
- Steer go-to-market plans for new products and control the marketing budget and its returns
What you bring
- Seven to twelve years in marketing spanning both strategy and hands-on execution
- A record of scaling marketing and delivering growth you can measure
- Depth in performance marketing, full-funnel work, paid media, SEO, content, CRM and analytics
- Experience running teams, budgets, agencies and stakeholders, ideally in a startup setting
- A base in London with hybrid flexibility
Who this fits
This is a build-from-zero leadership role for someone who is equally strategic and willing to get into the weeds. It suits a data-driven operator comfortable with ambiguity and fast execution over process and hierarchy. You must be based in the UK and work hybrid from London. Base pay runs from 90,000 to 110,000 GBP plus performance bonuses.
From the employer
Own the Strategy. Build the Team. Scale What Works.
About BJAK
We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient.
We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region.
We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI.
Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission.
Why This Role Matters
Foundational leadership role to build BJAK’s marketing function in the UK from zero
Direct ownership of market entry, positioning, and growth strategy in a new region
High impact on user acquisition, retention, and revenue performance
Opportunity to define brand presence and customer perception in the UK market
Responsible for building a high-performing, data-driven marketing team
Key driver in scaling BJAK’s international expansion beyond Southeast Asia
What You’ll Do
Own and define the full marketing strategy for the UK market, aligned with global and SEA priorities
Build, hire, and lead the UK marketing team from scratch
Drive user acquisition, retention, and revenue growth across channels
Lead cross-channel campaigns across Meta, Google, TikTok, YouTube, CRM, and more
Own performance metrics: CAC, ROAS, CTR, conversion, retention, LTV
Establish and evolve BJAK’s brand positioning and voice in the UK
Build and scale the content and creative engine (landing pages, campaigns, video, copy)
Manage agencies, freelancers, and internal stakeholders to deliver high-quality output
Partner with product, design, data, and commercial teams to align on business goals
Own the marketing budget, forecasting, and ROI optimization
Lead go-to-market (GTM) strategy for new products and features
Continuously leverage data and insights to refine strategy and execution
You’ll Thrive Here If You…
Think like an owner and enjoy building from zero
Are both strategic and hands-on
Move fast and execute with clarity and accountability
Make decisions based on data and measurable outcomes
Are comfortable with ambiguity and bring structure through action
Have experience leading teams and cross-functional collaboration
Are obsessed with impact and growth
What You Bring
7–12 years of experience in marketing, across strategy and execution
Proven track record in scaling marketing and driving measurable growth
Strong expertise in performance marketing and full-funnel strategy
Experience building or leading teams, ideally in a startup or high-growth environment
Deep understanding of paid media, SEO, content, CRM, and analytics
Strong data literacy and decision-making capability
Experience managing budgets, agencies, and stakeholders
Excellent leadership and communication skills
Based in London (hybrid flexibility)
Nice to Have
Familiarity with tools such as Google Analytics, Meta Ads Manager, HubSpot, Hotjar
Experience in brand building, influencer marketing, or partnerships
Experience launching or scaling a new market (UK or Europe)
What You’ll Get
Competitive compensation with performance bonuses
Full ownership of UK marketing strategy and execution
Opportunity to build and lead a team from scratch
A fast-growth environment where your work directly impacts business outcomes
High autonomy with clear accountability
Our Team & Culture
We move fast, think clearly, and execute relentlessly. At BJAK, we value ownership, speed, and outcomes over process and hierarchy. Titles matter less than impact. Everyone contributes directly, whether you’re managing a campaign or editing copy on a Sunday night to hit a deadline.
If you care deeply about marketing that performs and want to build and scale a function in a new market, this is your team.
Location Requirement
Based in the UK
Compensation Range
£90,000 – £110,000 base salary per annum
Final compensation will be determined based on the candidate’s qualifications, skills, and relevant experience.