Growth Marketing Lead
Senior Growth Marketing role at Baton Corporation Ltd. New York · full-time · $400,000–$1,000,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own the growth roadmap and stand accountable for acquisition and engagement metrics
- Recruit, onboard and manage a team of growth marketers, creators and specialists as you scale
- Run paid campaigns across Meta, Google Ads, TikTok, TikTok Shop, X and new channels as they emerge
- Grow organically through UGC and clipping, sourcing and briefing content that actually performs
- Work directly with Legal to keep every campaign inside the compliance guardrails
What you bring
- A few years spent scaling a consumer product, either in-house or at an agency serving apps like social, fitness, fintech or gaming
- Direct hands-on work with UGC, clipping and paid social and search across Meta, Google, TikTok and X
- A scrappy operator streak that thrives in a lean, fast-moving setup where you build the playbook yourself
- Ease working amid ambiguity without waiting for a mapped process to begin
Who this fits
This suits a hands-on builder who would rather ship campaigns than present slides about them. You'll set up the growth function from scratch and own it end to end. The work is in person in New York, with long and sometimes unusual hours at an intense pace. Crypto, TradFi or compliance-adjacent marketing experience is a plus but not required.
From the employer
Who We Are
Baton Corporation builds and maintains pump.fun — the dominant memecoin launchpad, processing $300M+ in daily volume. Last year, pump.fun generated over $500M in profit with a team of fewer than 100 people.
We ship to production daily. Bureaucracy is minimal. We solve hard technical and go-to-market problems at scale, and we're data-driven — systematic tools and the scientific method decide what works, not opinions.
Working with us isn't for everyone. We work in person. Hours are long and sometimes strange. The pace is intense. Individuals own their function end to end. When we ship a change, it reaches hundreds of thousands of users within days.
The Role
We're looking for a Growth Marketing Lead to build and run our growth function from the ground up — the strategy, the content, the paid channels, the team, and the compliance guardrails that let us move fast without moving recklessly.
This is a hands-on, builder role, not a "manage an agency and review decks" job. You'll be in the weeds on content and campaigns while building the team underneath you as we scale.
What You’ll Do
Own growth strategy end-to-end — set the roadmap for user acquisition and engagement, and be accountable for the numbers behind it.
Build and lead the team — hire, onboard, and manage the growth marketers, creators, and specialists needed to scale aggressively.
Run paid acquisition across Meta (Facebook/Instagram), Google Ads, TikTok Ads, TikTok Shop, X Ads, and other platforms as they become relevant.
Drive organic and creator-led growth through UGC and clipping strategies — sourcing, briefing, and scaling content that performs.
Generate and test ideas constantly — you're not waiting for a brief, you're bringing the brief.
Partner closely with Legal and General Counsel to make sure every growth strategy and campaign fits within our compliance framework — non-negotiable given the regulatory environment we operate in.
Report on and iterate against performance — kill what doesn't work, scale what does, fast.
What We're Looking For
A few years of experience scaling a consumer product — as a growth hacker/marketer inside a consumer app (social, health/fitness, consumer fintech, mobile gaming), or at an agency that ran growth for products like these.
Hands-on channel experience with UGC, clipping/content strategies, and paid social/search (Meta, Google, TikTok, X).
A scrappy, high-energy operator mindset — you're hungry, hands-on, and thrive in a fast-paced, resource-lean environment where you're building the playbook as you go, not just running someone else's.
Comfort with ambiguity and pace — you don't need a fully mapped org or process to start moving.
Nice to Have
Crypto experience — as a retail trader, or through work at a crypto startup or larger crypto company.
TradFi experience — exposure to how growth, marketing, or compliance works in traditional finance.
Experience working alongside legal/compliance teams on regulated or sensitive marketing content.
If you're the kind of operator who'd rather ship the campaign than write the deck about it — this is your role.