B2B Email Marketing Strategist

🚀 Job Overview

As a B2B Email Marketing Strategist at Power Digital, you'll be responsible for developing and executing strategic email and SMS campaigns for B2B clients. You'll manage the entire lifecycle marketing process from audits and strategy development to content creation and campaign implementation. Working closely with cross-functional teams, you'll optimize campaigns to drive measurable results, leveraging data analysis to continuously improve performance and deliver client success.

ASSUMPTION: This is a client-facing role that requires both strategic thinking and hands-on execution based on the responsibilities outlined and the mention of client management KPIs.

📋 Key Responsibilities

• ✅ Define and implement comprehensive email marketing and SMS strategies for B2B clients
• ✅ Manage daily email marketing operations including content planning, campaign deployment, and testing
• ✅ Build and optimize automated email programs with proper tracking and measurement
• ✅ Collaborate with creative teams to maintain brand consistency across email communications
• ✅ Deliver monthly performance reports and strategic recommendations to clients
• ✅ Analyze data to test, measure, and continuously optimize email marketing performance
• ✅ Partner with internal teams across various digital marketing channels
• ✅ Leverage AI technologies to enhance marketing processes and outcomes
• ✅ Utilize Power Digital's Nova ecosystem for data-driven decision making

🎯 Required Qualifications

Education: Not specified

Experience: 2-5 years in B2B email marketing strategy and campaign management

Skills:

• Strong analytical and strategic copywriting abilities
• Proficiency with email marketing platforms (Klaviyo, Hubspot, Braze, etc.)
• Understanding of A/B testing methodologies
• Knowledge of email best practices (segmentation, deliverability, design)
• Working knowledge of HTML/CSS for email coding
• Excellent communication and presentation skills
• Experience with SMS marketing (preferred)
• Data analysis and performance optimization capabilities

💰 Compensation & Benefits

Salary Range: Base salary + commission opportunities (specific range not specified)

Benefits:

• Comprehensive medical, dental, and vision insurance (up to 100% employer-paid premiums)
• 401(k) plan with 4% employer contribution matching
• Unlimited PTO from day one
• 4 hours quarterly paid volunteer time off
• Flexible work environment (remote, in-office, or hybrid)
• $100 work-from-home stipend
• Employee Assistance Program
• 12 observed US holidays + 2 mental health days per year
• Professional development programs
• Quarterly performance awards with monetary recognition
• Opportunity to participate in company DEI initiatives

Industry Comparison: The comprehensive benefits package including unlimited PTO, 401(k) matching, and flexible work arrangements appears competitive within the digital marketing industry.

ASSUMPTION: While specific salary figures aren't provided, B2B Email Marketing Strategists with 2-5 years of experience in the US typically earn between $65,000-$95,000 base salary depending on location, with additional commission potential increasing total compensation.

🔍 Company Context

Industry Position: Power Digital is a tech-enabled growth marketing firm that combines marketing, consulting, and data intelligence services for leading and emerging companies worldwide. Their proprietary technology platform, Nova, analyzes businesses through first-party data to drive marketing strategy and investment planning.

Company Size: Medium to large (based on the breadth of services and enterprise client focus)

Company Stage: Established growth company managing billions in media spend

ASSUMPTION: Based on the description of managing "billions in media" and working with enterprise clients, Power Digital appears to be a well-established agency beyond startup phase but focused on continued growth.

📊 Role Analysis

Career Level: Mid-level to Senior (based on 2-5 years experience requirement)

Reporting Structure: Not explicitly stated, but likely reports to a Director or VP of Email Marketing/Client Services

Team Size/Composition: Cross-functional role working with creative, content, web, and other departments

Growth Opportunities: The listing mentions "unlimited opportunities for growth & leadership" within a rapidly growing firm

ASSUMPTION: Given the KPI of managing 5-7 B2B enterprise or growth accounts, this appears to be a role with significant autonomy and responsibility, suggesting potential pathways to team leadership or specialized strategic roles.

🌍 Location & Work Environment

Office Type: 100% remote, in-office, or hybrid options available

Geographic Context: Position open to anyone legally eligible to work in the United States

Work Schedule: Not specified, likely standard business hours with flexibility

Regional Considerations: As a fully remote-optional position, candidates can apply from anywhere in the US regardless of proximity to a physical office

ASSUMPTION: Given the flexibility in work arrangements, the company likely has established processes for effective remote collaboration and communication.

💼 Interview & Application Insights

Typical Process: Initial screening, skills assessment or case study related to email marketing strategy, panel interview with team members

Key Assessment Areas: Strategic thinking, email marketing technical knowledge, data analysis capabilities, client communication skills, problem-solving ability

Application Tips: Highlight specific B2B email campaign results, knowledge of email platforms, experience with automation and segmentation strategies, and client management capabilities

ATS Keywords: B2B email marketing, Klaviyo, Hubspot, Braze, SMS marketing, automation, segmentation, A/B testing, deliverability, HTML/CSS, client management, analytics

ASSUMPTION: These insights are based on industry standards for marketing agency roles and the specific requirements mentioned in the job description.

🛠️ Tools & Technologies

• Email marketing platforms: Klaviyo, Hubspot, Braze
• Nova (Power Digital's proprietary data platform)
• HTML/CSS for email development
• SMS marketing platforms
• A/B testing tools
• Analytics and reporting tools
• AI technologies for marketing optimization

ASSUMPTION: While not all tools are explicitly mentioned, proficiency with CRM systems, data visualization tools, and project management software would likely be valuable in this role given the client management and reporting requirements.

👔 Cultural Fit Considerations

Company Values: Power Digital emphasizes being "people-first" and values diversity, integrity, autonomy, grit, and innovation. They describe their team as "growth-obsessed experts."

Work Style: The company culture appears collaborative, fast-paced, data-driven, and results-oriented with a focus on continuous improvement and innovation.

Self-Assessment: Candidates should consider:

• Are you comfortable working in a fast-paced environment with multiple client demands?
• Do you thrive in cross-functional team settings?
• Are you passionate about data-driven marketing and continuous optimization?
• Can you balance strategic thinking with hands-on execution?
• Do you enjoy building client relationships and presenting results?

ASSUMPTION: Based on the company's description as "growth-obsessed" and focused on "meticulous testing and data science," the culture likely rewards proactive problem-solvers who are comfortable with metrics-driven performance evaluation.

⚠️ Potential Challenges

• Managing multiple enterprise B2B clients (5-7) simultaneously requires excellent time management and prioritization skills
• Cross-functional collaboration across various departments demands strong communication and relationship-building abilities
• Meeting client retention goals (below 10% churn rate) requires consistent delivery of measurable results
• The role combines strategic planning with technical execution, requiring diverse skillsets
• Staying current with rapidly evolving email marketing best practices, regulations, and technologies

ASSUMPTION: These potential challenges are based on the job responsibilities, KPIs mentioned, and typical challenges in agency client management roles.

📈 Similar Roles Comparison

This B2B Email Marketing Strategist role differs from similar positions in several ways:

• vs. Email Marketing Manager (In-house): This agency role manages multiple client accounts rather than a single company's email program
• vs. CRM Marketing Manager: More specialized focus on email/SMS channels rather than broader CRM strategy
• vs. B2C Email Strategist: Focuses on business-to-business marketing with typically longer sales cycles and different conversion metrics
• vs. Email Marketing Specialist: More strategic with client management responsibilities rather than purely tactical execution

ASSUMPTION: This comparison is based on standard industry role distinctions between agency and in-house positions, as well as B2B versus B2C marketing specializations.

📝 Sample Projects

• Developing a multi-touch nurture campaign for B2B leads based on engagement scoring and behavioral triggers
• Creating and implementing an onboarding email sequence for new B2B customers to improve product adoption
• Designing A/B tests to optimize subject lines, content, and CTAs for improved open and conversion rates
• Building segmentation strategies based on company size, industry, and engagement patterns
• Developing a cross-channel lead nurturing strategy combining email and SMS touchpoints
• Implementing automated workflows for abandoned cart, renewal reminders, or account review sequences

ASSUMPTION: These project examples are based on typical B2B email marketing initiatives that align with the responsibilities listed in the job description.

❓ Key Questions to Ask During Interview

• How do you measure success for your B2B email marketing clients? What KPIs do you prioritize?
• Can you describe the typical client onboarding process and how email marketing strategy is developed?
• How does the email marketing team collaborate with other channels and departments to create integrated campaigns?
• What does the Nova platform provide in terms of data and insights for email marketing strategy?
• How much creative input do strategists have in campaign development versus following established templates?
• How does Power Digital support ongoing professional development and skills advancement?

ASSUMPTION: These questions are suggested based on the role description and would help candidates better understand the work environment, expectations, and growth opportunities.