B2B Account Director, Client Services

🚀 Job Overview

As a B2B Account Director at Power Digital, you'll lead cross-functional marketing teams serving B2B clients across multiple digital channels. This strategic role combines consultative leadership, data-driven decision making, and client relationship management to drive business outcomes through integrated marketing tactics. You'll serve as the primary strategic advisor to clients while leading internal teams to deliver exceptional results across paid, owned, and earned media channels.

ASSUMPTION: Based on the description, this is a senior client-facing role that requires both strategic leadership and hands-on digital marketing expertise. The position appears to bridge client services and marketing strategy execution.

📋 Key Responsibilities

• ✅ Establish strong relationships with client decision-makers through monthly check-ins to review performance, gather feedback, and identify growth opportunities
• ✅ Lead cross-functional teams with comprehensive strategies across paid, owned, and earned channels to meet client business objectives
• ✅ Develop cross-channel media planning and testing roadmaps that connect client products, audiences, and media
• ✅ Leverage data analytics tools to identify strategic opportunities and translate insights into actionable reporting
• ✅ Utilize measurement frameworks to guide strategy, budget allocation, and tactical optimizations
• ✅ Coach team members to enhance business acumen and connect marketing objectives to business goals
• ✅ Lead contract renewal strategy, presentations, and proposal development to extend client partnerships
• ✅ Identify additional service opportunities to improve performance and expand client engagements
• ✅ Employ AI technologies to enhance business processes
• ✅ Utilize Power Digital's Nova ecosystem for data-driven marketing decisions

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Communication or related discipline

Experience: 8+ years cross-channel digital marketing experience, preferably in a digital or media agency

Skills:

• - Proven track record of high customer satisfaction (NPS or similar metrics)
• - Extensive CRM or Marketing Operations platform experience (Salesforce, Shopify, Hubspot)
• - Knowledge of business-level metrics (LTV:CAC, MER, etc.)
• - End-to-end campaign development expertise in multi-channel environments
• - Executive-level relationship building abilities
• - Combined marketing and business consulting capabilities
• - Self-starter mentality with high energy and positive attitude
• - Problem-solving skills with entrepreneurial spirit

💰 Compensation & Benefits

Salary Range: Base salary + commission opportunities (specific range not specified)

Benefits:

• - Medical, Dental, Vision insurance (up to 100% employer contribution for employee premium)
• - 401(k) plan with 4% employer contribution matching
• - Unlimited Time Off from day one
• - 4 hours quarterly paid Volunteer Time Off
• - Flexible work environment (remote, in-office, or hybrid)
• - $100 Work From Home stipend
• - Employee Assistance Program (EAP)
• - 12 observed US holidays + 2 mental health recharge days annually
• - Career development programs (Hedgehog and Vital 5s)
• - Quarterly performance awards with monetary prizes
• - Opportunities to participate in company DEI initiatives

Industry Comparison: The benefit package appears competitive for the digital marketing industry, particularly with the unlimited PTO, mental health days, and flexible work options.

ASSUMPTION: While no specific salary range is provided, Account Director roles in digital marketing typically range from $100,000-$150,000 base salary plus commission, depending on location and experience level. This is based on industry standards for similar roles.

🔍 Company Context

Industry Position: Power Digital is a tech-enabled growth marketing firm offering full-service digital marketing solutions to leading and emerging companies worldwide. They position themselves at the intersection of marketing, consulting, and data intelligence.

Company Size: Not explicitly stated, but appears to be a substantial firm managing billions in media spend with multiple teams across various marketing disciplines.

Company Stage: Established growth-stage company with proprietary technology (nova) and a comprehensive service offering across multiple marketing channels.

ASSUMPTION: Based on their description of managing "billions in media" and having comprehensive service offerings, I've inferred this is a well-established agency, not an early-stage startup.

📊 Role Analysis

Career Level: Senior/Leadership

Reporting Structure: Reports to Client Services department leadership; leads cross-functional account teams including Account Managers

Team Size/Composition: Not explicitly stated, but the Account Director will lead cross-functional teams of specialists across various marketing disciplines

Growth Opportunities: The company mentions "unlimited opportunities for growth & leadership within a rapidly growing firm" and ongoing employee development programs

ASSUMPTION: Given the leadership responsibilities and KPIs tied to revenue retention and growth, this appears to be a senior role with advancement paths potentially into higher executive positions overseeing multiple accounts or departments.

🌍 Location & Work Environment

Office Type: 100% remote, in-office, or hybrid (fully flexible)

Geographic Context: United States-wide position with no specific city requirement, open to anyone legally eligible to work in the U.S.

Work Schedule: Not explicitly stated, but likely standard business hours with flexibility given the remote work options

Regional Considerations: As a nationwide position, candidates should consider how their local time zone might align with client meetings and team collaborations

ASSUMPTION: While the job offers remote flexibility, the nature of client services work often requires availability during business hours. There may be some expectation of travel for client meetings, though this isn't explicitly stated.

💼 Interview & Application Insights

Typical Process: Marketing agency interviews typically include portfolio reviews, case studies, and multiple rounds with team members and potential clients

Key Assessment Areas: Strategic thinking, client communication skills, marketing channel expertise, team leadership capabilities, data analysis proficiency, and business acumen

Application Tips: Highlight experience managing client relationships, quantifiable results from marketing campaigns, and examples of cross-channel strategy development

ATS Keywords: B2B marketing, account director, client services, CRM, Salesforce, Hubspot, marketing strategy, digital marketing, media planning, campaign management, client retention, revenue growth, cross-channel marketing

ASSUMPTION: These insights are based on standard interview processes for senior marketing agency roles and not specifically stated in the job description.

🛠️ Tools & Technologies

• - Nova (Power Digital's proprietary technology)
• - CRM/Marketing platforms (Salesforce, Shopify, Hubspot)
• - Analytics tools (Google Analytics mentioned)
• - AI technologies for business process optimization

ASSUMPTION: Based on the comprehensive marketing services offered, proficiency with marketing automation, social media management, SEO tools, and advertising platforms would likely be beneficial, though these aren't explicitly listed.

👔 Cultural Fit Considerations

Company Values: People-first, integrity, autonomy, grit, diversity, growth-obsession, innovation, results-orientation

Work Style: Fast-paced, entrepreneurial, collaborative, data-driven, with a focus on servant leadership

Self-Assessment: Potential applicants should consider:

• - Are you comfortable balancing strategic thinking with hands-on execution?
• - Do you thrive in a growth-oriented, results-driven environment?
• - Can you effectively translate marketing metrics into business impact for clients?
• - Are you energized by simultaneously managing multiple client relationships and internal teams?

ASSUMPTION: The emphasis on entrepreneurial spirit, growth, and results suggests a performance-oriented culture that values both autonomy and collaboration.

⚠️ Potential Challenges

• - Balancing strategic oversight with hands-on execution across multiple marketing channels
• - Meeting defined KPIs for client retention (105% Net Revenue Retention) and service expansion ($15,000 Monthly Recurring Revenue quarterly)
• - Managing expectations of executive-level clients while coordinating cross-functional internal teams
• - Staying current with rapidly evolving digital marketing landscape across multiple channels

ASSUMPTION: These potential challenges are inferred from the job responsibilities, KPIs, and nature of agency account management roles.

📈 Similar Roles Comparison

This B2B Account Director role is similar to Client Partner or Group Account Director positions at other agencies, but with a stronger emphasis on digital marketing channels and data-driven decision making. Unlike some account management roles that focus solely on relationship management, this position requires deep marketing strategy expertise and the ability to connect marketing tactics to business outcomes.

Compared to in-house marketing leadership roles, this agency position offers exposure to multiple client businesses and marketing challenges, requiring broader adaptability across industries.

ASSUMPTION: This comparison is based on standard agency role structures and how they typically compare to in-house positions.

📝 Sample Projects

• - Developing an integrated B2B marketing strategy across paid search, content marketing, and email nurture campaigns to drive qualified leads for a SaaS client
• - Creating and implementing a cross-channel measurement framework to accurately attribute marketing efforts to business outcomes
• - Leading the renewal strategy presentation for a key client, highlighting performance wins and new opportunities for growth
• - Designing and executing a testing roadmap to optimize campaign performance across channels
• - Leveraging first-party data to identify new audience segments and targeting strategies

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical B2B marketing agency work.

❓ Key Questions to Ask During Interview

1. 1. "Can you describe the typical client profile and industries I would be working with in this role?"
2. 2. "How does Power Digital's proprietary Nova technology integrate with client data systems and enhance marketing strategy development?"
3. 3. "What does the internal team structure look like for a typical B2B client account?"
4. 4. "How do you measure success for Account Directors beyond the stated KPIs?"
5. 5. "What professional development opportunities are available to continue expanding my expertise across marketing channels?"
6. 6. "Can you share an example of how Power Digital has helped a B2B client overcome a significant marketing challenge?"

ASSUMPTION: These questions are suggested based on the role description and would need to be tailored based on specific interview context and the individual's background.