Senior Manager, Digital Demand Generation
Assort Health Open · verified Jul 30, 2026 Senior Demand Generation role at Assort Health. San Francisco · full-time · $185,000–$210,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set paid channel strategy and reallocate spend to capture buyer attention and grow pipeline
- Own conversion on the website, from demo flows and landing pages to CRO experiments
- Run weekly tests across channels, creative, offers and messaging, scaling winners and cutting losers fast
- Track channel economics end-to-end, from first touch through SQO and revenue
- Spot emerging channels early where healthcare buyers discover and evaluate AI
What you bring
- At least five years in B2B demand gen or growth marketing, ideally at a sales-led enterprise SaaS company
- An investor's mindset, allocating budget by evidence and expected return rather than habit
- Sharp analytical instincts, digging into why metrics moved and linking channels to revenue
- Hands-on CRO and web analytics work using GA4 and HubSpot
- AI fluency across research, analysis and content with human QA, using tools like Claude
Who this fits
This suits a hands-on demand gen leader who is equally strategic and analytical and treats channels like a portfolio. The role is based in San Francisco with a hybrid setup. Expect a fast-moving startup that has scaled headcount and revenue quickly. Compensation runs 185,000 to 210,000 USD a year plus stock options.
From the employer
Building Healthcare That Remembers
Every time you call a doctor's office, the system forgets you the moment you hang up. You wait on hold, explain everything from scratch, get bounced between lines, and hope someone follows up. Everyone has felt this. No one should have to.
At Assort Health, we're building one continuous conversation for every patient. An AI agent that knows who you are, remembers how you like to be reached, and carries that context from your first symptom to your full recovery. What began as the first voice AI agent to schedule a specialty appointment has become the largest proprietary specialty dataset in healthcare: 210 million patient interactions, 62,000 care protocols, 1.6 million decision pathways.
We went from 15 people in 2025 and will cross 250 by the end of 2026. Revenue is up 20x in 15 months and we've raised $222 million, including a recent $120 million Series C at a $1.2 billion valuation. We've also been named to the Forbes Cloud 100 and the 2026 Enterprise Tech 30 as the only healthcare AI company on the list!
Healthcare spends $1.1 trillion a year on administration instead of care. If you want to help change that, apply below.
About the Role:
We're looking for an AI-forward digital marketer to own and scale our inbound engine. This person has exceptional judgment about where buyers spend their time, which channels are gaining momentum, and where marketing dollars generate the highest return. They treat every channel like an investment portfolio: constantly measuring, experimenting, reallocating spend, and building repeatable pipeline. Their goal is to turn every marketing channel into a measurable growth system, continually improving efficiency, uncovering new opportunities, and building a diversified inbound engine that compounds over time. A builder at heart, they're equally strategic, analytical, and hands-on.
Location: San Francisco
What you’ll do:
Drive paid channel strategy and investment, continuously identifying opportunities to outperform competitors, capture buyer attention, and maximize pipeline efficiency across paid and emerging channels.
Own website conversion: demo flows, landing pages, and CRO experiments, plus the page depth that unlocks paid scaling.
Build a culture of rapid experimentation. Launch tests every week across channels, audiences, creative, landing pages, offers, and messaging. Measure rigorously, kill losing ideas quickly, and aggressively scale what works.
Maintain an exceptionally high quality bar across every external touchpoint, from paid search ads and landing pages to email, LinkedIn, and display, partnering closely with Brand and Product Marketing to continually improve messaging, creative, and conversion.
Use AI across the workflow (research, creative iteration, page builds, reporting automation) with strong QA and brand control
Own measurement end-to-end. Build a deep understanding of channel economics from first touch through SQO and revenue. Know exactly what's working, what isn't, and where the next dollar should be invested. Continuously optimize the marketing portfolio toward the efficient frontier, maximizing pipeline while improving capital efficiency.
Develop a strong point of view on where healthcare leaders discover and evaluate AI, identifying emerging channels early and ensuring Assort invests where buyer attention is moving, not where it used to be.
What we’re looking for:
5+ years in B2B demand generation or growth marketing, owning paid, web, and digital channels tied to pipeline, ideally at a sales-led enterprise SaaS company
Strong commercial mindset. You think like an investor, allocating budget based on evidence, opportunity size, and expected return, not habit or opinion.
You think in portfolios, not channels. You're constantly balancing proven investments with emerging opportunities, reallocating budget based on evidence, and building an inbound engine that becomes more efficient and resilient over time.
Excellent marketing judgment and taste. You have a strong intuition for messaging, creative, offers, and buyer behavior, and you know how to validate that intuition through experimentation and data.
Demonstrated ability to identify, validate, and scale high-performing acquisition channels. You know when to double down, when to pivot, and how to reallocate budget based on data rather than assumptions.
Exceptional analytical instincts. You're obsessed with understanding why metrics moved, not just reporting them. You naturally connect channel performance to pipeline and revenue.
Hands-on with CRO and web analytics: landing page testing, conversion funnels, GA4/HubSpot
Demonstrated AI fluency: research, analysis, and content workflows with human QA; tools like Claude
Benefits & Perks for Assorties
💸 Competitive Compensation – Including salary and employee stock options so you share in our success.
📚 Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.
💻 Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.
🩺 Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.
🏖 Flexible PTO – We trust you to take the time you need to recharge and come back ready to crush it.
🥗 Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.
💪 Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.
🚆 Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.
👵 401(k) – Build your retirement savings.
How We Work & What We Value
Our team at Assort Health moves fast, stays focused, and is fueled by a desire to serve our customers and patients. Our company values guide how we work—they are present in how we show up, make decisions and work together to move our mission forward. We bring a Day One Drive, relentlessly striving to improve, keep a 5-Star Focus, as our customers are our lifeblood, always Answer the Call, remembering that ownership and accountability are paramount, and show up with One Pulse, because we are one team, with one rhythm and one result. Our team is growing and we are looking for motivated, hardworking, and passionate talent. If you want to make healthcare accessible for everyone, we’d love to hear from you!
Please note: the Assort Health Talent Team will only email you from an assorthealth.com email address.