Werkstudent:in Performance Marketing

📌 Core Information

🔹 Job Title: Werkstudent:in Performance Marketing

🔹 Company: XbyX® Women in Balance

🔹 Location: Berlin, Germany

🔹 Job Type: Intern, Part-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Hybrid (2 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Supporting Performance Marketing Managers in creating ad creatives, focusing on meta ads
• Coordinating UGC creators and assisting the team in creative shootings
• Working in a dynamic team with a focus on women's health and wellness
• Gaining practical experience in online marketing and performance campaigns

ASSUMPTION: This role is ideal for students looking to gain practical experience in performance marketing while working part-time and having a flexible schedule.

📋 Key Responsibilities

✅ Supporting the creation of ad creatives with a focus on meta ads

✅ Scripting and producing product videos for campaigns

✅ Coordinating UGC creators and assisting in creative shootings

✅ Setting up ads in the meta Business Manager

✅ Taking on additional tasks as needed and becoming an integral part of the Performance Marketing team

ASSUMPTION: The role requires a good understanding of online marketing principles and a willingness to learn and adapt in a fast-paced environment.

🎯 Required Qualifications

Education: Currently enrolled in a relevant degree program (e.g., Marketing, Business Administration, Kommunikationsdesign, Mediendesign, or a related field) for at least two more semesters

Experience: No prior experience required, but a basic understanding of online marketing and ad creation is helpful

Required Skills:

• Creativity and ability to work independently
• Reliability and strong communication skills
• Fluency in German and English
• Interest in nutrition and women's health

Preferred Skills:

• Previous experience in online marketing or ad creation
• Familiarity with AI tools for ad creation
• Basic video production and editing skills

ASSUMPTION: The ideal candidate is a motivated student with a strong interest in marketing and a desire to learn and grow in a dynamic team.

💰 Compensation & Benefits

Salary Range: €12-15 per hour (based on industry standards for part-time internships in Germany)

Benefits:

• Flexible working hours and hybrid work model
• Learning opportunities and responsibility in a growing team
• Open company culture and fair compensation
• Provision of XbyX Shakes, Smoothies, and Extrakte
• Long-term perspective with great development potential

Working Hours: 15 hours per week, with flexible scheduling

ASSUMPTION: The salary range is an estimate based on industry standards for part-time internships in Germany. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services. XbyX® focuses on educating midlife women about hormonal balance, menopause, and healthy aging, offering innovative, plant-based products to support these goals.

Company Size: Small (11-50 employees). This size allows for a more personal and collaborative work environment, with opportunities for growth and impact.

Founded: 2019. XbyX® was founded by serial entrepreneur Peggy Reichelt and digital marketing expert Monique Leonhardt to address the needs of midlife women and promote healthy aging.

Company Description:

• XbyX® is a digital platform offering solutions for midlife female health, focusing on hormonal balance, menopause, and healthy aging
• The company provides plant-based products, an online self-assessment, a 7-week audio course, and comprehensive educational content
• XbyX® aims to educate and liberate midlife women from menopause stigma and promote healthy aging

Company Specialties:

• Plant-based products for hormonal balance, menopause, and healthy aging
• Educational content and resources for midlife women
• Online community and support for women navigating menopause

Company Website: http://www.xbyx.de

ASSUMPTION: XbyX® is a mission-driven company focused on improving the lives of midlife women, making it an attractive choice for candidates who align with this mission.

📊 Role Analysis

Career Level: Entry Level. This role is ideal for students looking to gain practical experience in performance marketing and build their professional portfolio.

Reporting Structure: The Werkstudent:in Performance Marketing will report directly to the Performance Marketing Managers and work closely with the broader marketing team.

Work Arrangement: Hybrid (2 office days per week). This arrangement allows for a balance between structured office work and flexible remote work.

Growth Opportunities:

• Gaining practical experience in performance marketing and online advertising
• Developing creative and communication skills through ad creation and video production
• Building a professional network within the company and the broader marketing industry
• Potential for long-term growth and career development within the company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to develop both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space near Berlin-Nordbahnhof

Office Location(s): Straßburger Str 43, Berlin, Germany

Geographic Context:

• Berlin is a vibrant and multicultural city with a strong startup scene and a thriving job market
• The office is located in a central and well-connected area, with easy access to public transportation
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities

Work Schedule: Flexible working hours, with the ability to work remotely on some days

ASSUMPTION: The office environment is designed to foster collaboration and creativity, with a focus on supporting the team's success.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Performance Marketing team
• Final decision and offer

Key Assessment Areas:

• Creativity and problem-solving skills
• Communication and teamwork abilities
• Understanding of online marketing principles
• Alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Demonstrate your understanding of the company's mission and how your skills align with the role's requirements
• Prepare examples of your creative work, such as ad creatives or videos, to showcase your abilities
• Be prepared to discuss your interest in women's health and wellness, and how it relates to the role

ATS Keywords: Performance Marketing, Online Advertising, Ad Creation, Meta Ads, UGC, Creative Shooting, Video Production, Scripting, AI Tools, Women's Health, Wellness

ASSUMPTION: The application process is designed to assess the candidate's skills, creativity, and cultural fit, with a focus on finding the best match for the team and the company's mission.

🛠️ Tools & Technologies

• Meta Business Manager
• AI Tools for ad creation (e.g., Canva, Adobe Spark)
• Video production and editing tools (e.g., iMovie, Adobe Premiere Pro)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies used in this role are designed to support creativity, collaboration, and efficiency in performance marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Educating and empowering midlife women
• Promoting healthy aging and hormonal balance
• Collaboration and creativity in a dynamic team environment

Work Style:

• Flexible and adaptable, with a focus on results and continuous learning
• Creative and innovative, with a willingness to take on new challenges
• Collaborative and supportive, with a strong team focus

Self-Assessment Questions:

• How do you align with XbyX®'s mission to educate and empower midlife women?
• How do you approach creative problem-solving in a team environment?
• How do you stay organized and manage your time effectively, especially when working remotely?

ASSUMPTION: XbyX® values candidates who are passionate about their mission, creative and collaborative in their work, and committed to personal and professional growth.

⚠️ Potential Challenges

• Balancing part-time work with studies and other commitments
• Adapting to a fast-paced and dynamic work environment
• Managing multiple responsibilities and priorities within the Performance Marketing team
• Developing new skills and knowledge in online marketing and performance campaigns

ASSUMPTION: The role may present challenges related to time management, adaptability, and continuous learning, but these can also be seen as opportunities for growth and development.

📈 Similar Roles Comparison

• Unlike full-time marketing roles, this position offers the flexibility of part-time work and a hybrid work arrangement
• While the role focuses on performance marketing, the company's mission and values are centered around women's health and wellness, providing a unique context for the work
• This role offers an entry-level opportunity to gain practical experience in performance marketing and build a professional portfolio

ASSUMPTION: This role offers a unique blend of flexibility, purpose, and growth opportunities, making it an attractive choice for students interested in marketing and women's health.

📝 Sample Projects

• Creating a meta ad campaign to promote XbyX®'s plant-based products
• Producing a video series to educate midlife women about hormonal balance and menopause
• Coordinating a UGC creator event to generate content for XbyX®'s social media channels

ASSUMPTION: These sample projects are designed to showcase the candidate's creativity, communication skills, and understanding of the role's responsibilities.

❓ Key Questions to Ask During Interview

• How does this role support XbyX®'s mission to educate and empower midlife women?
• What are the key priorities for the Performance Marketing team in the next 3-6 months?
• How does XbyX® support the professional development and growth of its interns?
• What is the team's approach to collaboration and communication, especially when working remotely?
• How does XbyX® measure the success of its performance marketing campaigns, and what metrics are most important?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's mission, and the team's dynamics, as well as their ability to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your creative work, such as ad creatives or videos, to showcase your abilities
• Be prepared to discuss your interest in women's health and wellness, and how it relates to the role
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.