Performance Marketing Team Lead
Front Rowπ Core Information
πΉ Job Title: Performance Marketing Team Lead
πΉ Company: Front Row
πΉ Location: Bratislava, Bratislava, Slovakia
πΉ Job Type: Full-time
πΉ Category: π― Performance Marketing
π Essential Job Details
π Job Overview
As a Performance Marketing Team Lead at Front Row, you will manage a team of 2-3 marketers while handling your own portfolio of B2B clients. You'll design and implement digital marketing strategies across multiple platforms, manage client relationships, and drive measurable results through data-driven campaign optimization. This role combines hands-on campaign management with strategic leadership, client communication, and team development.
ASSUMPTION: Based on the description of the team as "the team that used to be BizMut, now merged under Front Row," this appears to be a role within a recently acquired or merged division, suggesting an evolving organizational structure.
π Key Responsibilities
- β Strategy Creation (30%): Analyze client needs, develop actionable digital marketing strategies, identify and prioritize improvement opportunities
- β Campaign & Project Management (25%): Implement strategies across platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.), manage marketing spend, optimize campaigns to meet client goals
- β Client Communications (20%): Manage relationships with senior client stakeholders, prepare and present performance reports, educate clients on digital marketing strategy
- β Team Leadership (15%): Guide and support a team of 2-3 junior and medior performance marketers, conduct 1:1s, set and review OKRs, share best practices, onboard new team members
- β Personal Development (10%): Learn new skills and tactics, participate in shadowing opportunities with company leaders
π― Required Qualifications
Education: Not specified
Experience: Minimum 3 years of hands-on experience in digital marketing tactics (Facebook Ads, LinkedIn Ads, Google Ads)
Skills:
- Excellent English communication skills (C1 level minimum)
- Project management and planning experience
- Strong understanding of content marketing
- Experience with B2B marketing tactics
- Analytical and critical thinking abilities
- Problem-solving skills with numerical data
- Presentation and storytelling capabilities
- Proficiency in Excel for data analysis
- Exceptional attention to detail
- Ability to prioritize effectively
- Comfort with deadline-driven environments and multitasking
ASSUMPTION: While not explicitly stated, this appears to be a mid-to-senior level position based on the years of experience required and the leadership component, likely requiring at least a bachelor's degree in marketing, business, or a related field.
π° Compensation & Benefits
Salary Range: 2,500-3,000 EUR gross per month (final offer based on candidate's experience)
Benefits:
- Standard employment contract (TPP, no freelance/ΕΎivnosΕ₯)
- Flexible working hours
- Extra vacation days
- 100% pay for first 2 days of sick leave
- 100% coverage of Gastrovouchers/Meal contribution & Multisport Card
- Mobile phone contract for business and personal use
- Employee Referral Program
- 2 hours weekly for professional development
- Unlimited education budget
- Employee Wellbeing Program (Work & Life Coaching)
- Regular team building events
- Hybrid work model in new Bratislava Old Town office
- Summer/autumn office in a warm location (Madrid this year)
- International relocation support if needed
- Annual volunteer days
Industry Comparison: The offered salary range of 2,500-3,000 EUR gross monthly is competitive for a mid-to-senior marketing position in Bratislava, where the average monthly salary for similar roles typically ranges between 2,000-2,800 EUR.
ASSUMPTION: The industry comparison is based on typical marketing team lead salaries in Bratislava, Slovakia. The position appears to offer above-average benefits compared to local standards, particularly in terms of educational and wellness benefits.
π Applicant Insights
π Company Context
Industry Position: Front Row is a digital marketing and ecommerce accelerator partnering with leading brands to drive global growth through comprehensive strategic services.
Company Size: Not explicitly stated, but appears to be an established company with international operations.
Company Stage: Growth-oriented company actively expanding through mergers (as evidenced by the BizMut integration).
ASSUMPTION: Based on the company's description of partnering with "leading brands" and having operations in multiple locations (including Madrid), it appears to be an established mid-size agency rather than an early-stage startup.
π Role Analysis
Career Level: Mid to Senior level position with team management responsibility
Reporting Structure: Not explicitly stated, but likely reports to a Director or Head of Marketing
Team Size/Composition: Will lead a team of 2-3 junior and medior performance marketers
Growth Opportunities: Exposure to international clients, mentorship from company directors Niall Donohoe and Bjoern Sjut, unlimited education budget, and potential for professional advancement within a growing organization
ASSUMPTION: The reporting structure is assumed based on typical agency hierarchies where team leads report to directors. The growth perspective is inferred from the company's expansion and international presence.
π Location & Work Environment
Office Type: Hybrid work model with a physical office in Bratislava Old Town
Geographic Context: Bratislava is Slovakia's capital and largest city, with a growing tech and business services sector. It offers a lower cost of living compared to Western European capitals while maintaining a high quality of life.
Work Schedule: Flexible working hours within a full-time structure
Regional Considerations: Slovakia is an EU member state with a growing digital economy. Bratislava's Old Town is a historic and culturally rich district with excellent amenities and transportation connections to Vienna and other European cities.
ASSUMPTION: The work environment is described as "relaxed and dog-friendly" with flexibility, suggesting an informal culture despite the professional nature of the work.
πΌ Interview & Application Insights
Typical Process: Three-stage process as outlined in the listing:
- First Chat (30 minutes with People & Culture team)
- Practical Assignment (1 hour skills assessment)
- Second Chat (~1.5 hours with potential Manager & colleagues)
Key Assessment Areas: Digital marketing tactical knowledge, analytical abilities, client communication skills, team leadership approach, and cultural fit
Application Tips: Highlight specific campaign metrics and results from previous roles, demonstrate expertise across multiple platforms (especially Facebook Ads, LinkedIn Ads, and Google Ads), showcase project management experience, and emphasize any B2B marketing experience
ATS Keywords: performance marketing, B2B marketing, Facebook Ads, LinkedIn Ads, Google Ads, client management, team leadership, campaign optimization, digital marketing strategy, data analysis, project management
ASSUMPTION: The assessment areas are based on the job requirements and typical evaluation criteria for marketing leadership roles.
π οΈ Tools & Technologies
- Facebook Ads
- LinkedIn Ads
- Google Ads
- Outbrain
- Quora Ads
- Excel (for data analysis)
- PowerPoint (for client presentations)
ASSUMPTION: Based on industry standards for similar roles, other likely tools would include analytics platforms (Google Analytics, social media analytics), CRM systems, project management software, and reporting dashboards, though these aren't explicitly mentioned.
π Cultural Fit Considerations
Company Values: Continuous learning, knowledge sharing, client-centricity, and collaborative problem-solving appear to be core values
Work Style: Fast-paced, deadline-driven environment requiring multitasking abilities and comfort with managing multiple projects simultaneously
Self-Assessment: Consider these questions:
- Do you enjoy both hands-on tactical marketing work and strategic planning?
- Are you comfortable having difficult conversations with clients when necessary?
- Do you thrive in environments requiring quick shifts between different clients and projects?
- Do you have a learning mindset and enjoy sharing your knowledge with others?
- Are you detail-oriented while still able to maintain strategic perspective?
ASSUMPTION: The company culture appears to value a balance of professionalism with a relaxed attitude ("we don't take ourselves too seriously and like to have fun & joy at what we do"), suggesting they seek candidates who can deliver results while maintaining a positive attitude.
β οΈ Potential Challenges
- Balancing hands-on campaign management with team leadership responsibilities
- Managing multiple client relationships and projects simultaneously
- Navigating potentially difficult client conversations around performance or strategy
- Supporting team members while meeting your own performance targets
- Adapting to organizational changes following the merger with Front Row
ASSUMPTION: These challenges are inferred from the job description's emphasis on multitasking, client management, and the recent organizational change mentioned (BizMut merging with Front Row).
π Similar Roles Comparison
This Performance Marketing Team Lead role combines elements of several common positions:
- Vs. PPC Manager: This role includes PPC management but extends beyond it to include team leadership and broader client strategy
- Vs. Digital Marketing Manager: Similar responsibilities, but with more specific focus on performance channels and direct client relationship management
- Vs. Account Manager: Includes client relationship aspects but with deeper hands-on technical marketing involvement
- Vs. Marketing Director: Has leadership elements but remains more tactical and hands-on than a pure director role
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job posting.
π Sample Projects
- Developing and implementing a full-funnel LinkedIn advertising strategy for a B2B SaaS client targeting enterprise procurement officers
- Conducting a comprehensive audit of an existing client's Google Ads account and implementing optimization recommendations to improve lead quality
- Creating a multi-channel performance marketing strategy for a new client entering international markets
- Building a standardized reporting framework that provides clients with actionable insights beyond basic metrics
- Mentoring a junior team member in advanced campaign optimization techniques across multiple platforms
ASSUMPTION: These projects are illustrative examples based on the responsibilities in the job description and typical B2B performance marketing activities.
β Key Questions to Ask During Interview
- "Can you tell me more about the typical clients I would be working with and their marketing objectives?"
- "How do you measure success for both client campaigns and team leadership in this role?"
- "What have been some challenges in the integration between BizMut and Front Row, and how might they affect this position?"
- "What resources would be available to me for both campaign management and team development?"
- "How does the team collaborate with other departments within Front Row to deliver integrated services to clients?"
- "What opportunities exist for career advancement as the company continues to grow?"
ASSUMPTION: These questions are suggested based on the information provided and typical considerations for a marketing leadership role in an agency environment.
π Disclaimer
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
π Next Steps for Applicants
If you're interested in this opportunity, consider these actionable steps:
- Update your resume to highlight relevant performance marketing experience, particularly with Facebook Ads, LinkedIn Ads, and Google Ads
- Quantify your achievements with specific metrics from previous campaigns (ROAS, CTR, CPA, etc.)
- Prepare a portfolio of campaign examples showcasing your strategic approach and results
- Research Front Row's client base and B2B marketing landscape in their target markets
- Practice for the practical assignment by brushing up on campaign optimization strategies and client presentation skills
- Prepare specific examples that demonstrate your team leadership style and client management approach
- Ensure your LinkedIn profile is updated and aligns with your application materials
When submitting your application, include relevant keywords from the job description to optimize for ATS systems, particularly focusing on specific platforms, B2B experience, and performance marketing terminology.