Performance Marketing Manager
ANNA Money📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: ANNA Money
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Not specified
🔹 Category: 🎯 Performance Marketing
📌 Essential Job Details
🚀 Job Overview
ANNA Money, an innovative fintech company offering business registration and accounts with tax capabilities, is seeking a Performance Marketing Manager to lead digital advertising campaigns across multiple platforms. This role focuses on driving measurable growth through paid social, search, and emerging channels while optimizing campaign performance through data-driven strategies.
ASSUMPTION: Based on the description, this appears to be a full-time role, though the job type was not explicitly stated in the original listing.
📋 Key Responsibilities
✅ Plan, set up, and optimize digital marketing campaigns to acquire new SME customers
✅ Manage and scale paid social campaigns across Meta, LinkedIn, TikTok, and explore emerging channels
✅ Lead the creation of high-performing content, landing pages, and ad creatives
✅ Experiment with creatives, targeting strategies, and landing page optimizations to enhance conversion rates
✅ Generate performance reports using Google Analytics, Looker, and HubSpot
✅ Analyze campaign data to identify trends, measure effectiveness, and drive optimizations
✅ Set up and manage tracking pixels, UTM parameters, and conversion tracking across platforms
✅ Apply different attribution models to assess campaign effectiveness accurately
✅ Analyze data from multiple marketing channels for holistic view of customer journeys
✅ Ensure data integrity and compliance with privacy regulations (GDPR, CCPA)
🎯 Required Qualifications
Education: Not specified
Experience: 2-4 years in performance marketing, ideally in an agency or in-house role
Skills:
- Proven expertise managing performance-driven Meta, LinkedIn, Google Ads campaigns
- Strong experience in performance reporting and data analysis
- Ability to manage multi-channel paid campaigns and optimize for customer acquisition and retention
- Strong understanding of tracking and attribution
- Self-starter mindset with ability to take ownership and make data-driven decisions
- Strong collaboration skills to work with design, content, and analytics teams
Bonus Skills:
- Knowledge and understanding of SEO
- Knowledge of programmatic display and video platforms
- Familiarity with CRO tools (e.g., Optimizely, VWO) and basic HTML/CSS skills for ad tweaks
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Autonomy to own campaigns and test cutting-edge strategies, opportunity to drive real growth for both Business Account and Credit Card products, collaboration with an ambitious team transforming SME finance
Industry Comparison: Not specified
ASSUMPTION: Based on Sydney's market and the experience level (2-4 years), performance marketing managers in fintech typically earn between AUD 85,000-120,000, though this varies based on specific company size and candidate experience.
📌 Applicant Insights
🔍 Company Context
Industry Position: ANNA Money is positioned in the fintech sector, focused on providing banking, accounting, and business finance solutions specifically for SMEs (Small and Medium-sized Enterprises).
Company Size: Not specified
Company Stage: Growth-stage fintech company
ASSUMPTION: Based on the product offering (company registration, business account with tax capabilities) and the growth-focused nature of the role, ANNA Money appears to be in a scaling phase. The company seems to be expanding its market presence in Australia, suggesting this could be a market expansion initiative.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Opportunity to shape the future of fintech marketing, potential to take marketing career "to the next level"
ASSUMPTION: Given the 2-4 years of experience requirement and the level of autonomy mentioned, this appears to be a mid-level role. The position likely reports to a Head of Marketing or Marketing Director, though this isn't explicitly stated. The emphasis on autonomy suggests this person may work independently or lead a small team, potentially with growth into a more senior leadership position as the company expands.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: Sydney is Australia's largest city and a major business hub with a growing fintech ecosystem. It offers high quality of living but also has a high cost of living compared to other Australian cities.
Work Schedule: Not specified
Regional Considerations: Australia has strong consumer protection and data privacy regulations that would impact marketing activities.
ASSUMPTION: The job listing doesn't specify if this is an in-office, hybrid, or remote position. Given Sydney's status as a tech hub and the collaborative nature mentioned in the role, it's likely an in-office or hybrid position, though remote work possibilities cannot be ruled out.
💼 Interview & Application Insights
Typical Process: Fintech companies typically have a multi-stage interview process including initial screening, technical marketing assessment, portfolio review, and cultural fit interviews.
Key Assessment Areas: Campaign management expertise, analytical skills, practical experience with Meta, Google, and TikTok platforms, creative thinking for optimization, understanding of attribution models.
Application Tips: Highlight specific campaign metrics and ROI from previous roles, showcase experience across multiple paid channels, emphasize data-driven decision making with concrete examples.
ATS Keywords: Performance marketing, Meta ads, Google Ads, TikTok, LinkedIn, campaign optimization, attribution modeling, customer acquisition, conversion rate optimization, paid social, digital advertising, UTM parameters, Google Analytics, data analysis, Looker, HubSpot.
ASSUMPTION: These insights are based on standard industry practices for fintech marketing roles, as specific interview details were not provided in the job listing.
🛠️ Tools & Technologies
Meta Ads Manager, Google Ads, TikTok Ads, LinkedIn Campaign Manager, Google Analytics, Looker, HubSpot, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, Attribution modeling tools, UTM parameter tracking systems, CRO tools (Optimizely, VWO), basic HTML/CSS
ASSUMPTION: While all the above tools were either directly mentioned or strongly implied in the listing, additional tools commonly used in performance marketing roles might include Tableau, PowerBI, Semrush, Ahrefs, and various A/B testing platforms.
👔 Cultural Fit Considerations
Company Values: Innovation in fintech, autonomy, impact-focused, collaborative, transformation-minded
Work Style: Self-starter, data-driven, ownership mindset, collaborative with cross-functional teams
Self-Assessment:
- Are you comfortable with significant autonomy and ownership?
- Do you thrive in growth-focused environments where experimentation is valued?
- Are you passionate about using data to drive marketing decisions?
- Do you enjoy the fintech space and addressing SME needs?
ASSUMPTION: The values and work style are inferred from language in the job posting such as "autonomy," "impact," "collaboration," "ambitious team," and "self-starter mindset." The focus on transformation comes from their stated mission of "building the future of SME banking."
⚠️ Potential Challenges
This role requires expertise across multiple paid platforms (Meta, LinkedIn, Google, TikTok) while also demanding strong analytical capabilities and creative input. Managing campaigns across diverse channels while maintaining detailed attribution tracking may create a broad scope of responsibility. Working in a growth-stage fintech may involve evolving priorities and pressure to demonstrate ROI quickly.
ASSUMPTION: These potential challenges are inferred from the broad range of responsibilities listed and the nature of performance marketing in growth-stage companies. The actual challenges will vary based on team structure and company resources.
📈 Similar Roles Comparison
This Performance Marketing Manager role differs from traditional digital marketing positions by its strong focus on measurable campaign performance and technical attribution expertise. Compared to a broader Digital Marketing Manager role, this position has deeper specialization in paid channels and performance metrics. Unlike an agency role, this in-house position offers the opportunity to focus on a single brand and product suite with longer-term strategy development. The role combines aspects of both Paid Media Specialist and Marketing Analytics positions, requiring both campaign execution skills and strong data analysis capabilities.
ASSUMPTION: This comparison is based on standard industry role delineations and the specific focus areas highlighted in the job description.
📝 Sample Projects
1. Developing and launching a multi-channel customer acquisition strategy for ANNA Money's business account, including creative testing across Meta, TikTok, and LinkedIn
2. Building a comprehensive attribution model to accurately track cross-channel performance and customer journey touchpoints
3. Creating and optimizing landing pages to improve conversion rates for the company's credit card product
4. Implementing server-side tracking to maintain accurate data collection while complying with privacy regulations
5. Producing data-driven insights and recommendations through performance analysis to guide future marketing investment decisions
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and typical performance marketing initiatives in the fintech sector.
❓ Key Questions to Ask During Interview
1. What are the key performance indicators and targets for this role in the first 3-6 months?
2. How does the marketing team collaborate with product and analytics teams to improve user experience and conversion?
3. What is the current marketing channel mix, and which channels have shown the most promise for customer acquisition?
4. How does ANNA Money differentiate itself from competitors in the SME banking and finance space?
5. What are the biggest challenges in the customer acquisition journey that you're looking to solve?
6. How does the company approach testing and learning in marketing campaigns?
ASSUMPTION: These questions are suggested based on the performance marketing role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Tailor your resume to highlight relevant performance marketing experience, emphasizing measurable results from campaigns you've managed on Meta, Google, and other platforms mentioned.
2. Prepare a portfolio of campaign examples that demonstrate your ability to optimize for customer acquisition and retention.
3. Research ANNA Money's products and competitors in the SME banking and fintech space to understand their market positioning.
4. Optimize your LinkedIn profile with relevant keywords from the job description to improve visibility if recruiters search for candidates.
5. Connect with ANNA Money employees on LinkedIn to gain insights about the company culture and potentially gain a referral.
6. Prepare specific examples that demonstrate your data-driven approach, ability to work autonomously, and collaboration with cross-functional teams.
7. Apply directly through the company website or the provided contact email for best visibility.