📌 Core Information
🔹 Job Title: Website & SEO Specialist
🔹 Company: AmeriVet
🔹 Location: San Antonio, Texas, United States
🔹 Job Type: Full-time
🔹 Category: 🔍 SEO & Content Marketing
📌 Essential Job Details
🚀 Job Overview
As a Website & SEO Specialist at AmeriVet, you will be responsible for optimizing the company's web presence across corporate and individual clinic websites. Your role is critical in driving organic traffic, improving local search rankings for veterinary clinics, and enhancing user experience through technical SEO implementation and website management. You'll work closely with developers, designers, and content teams to ensure website performance meets both user and search engine requirements.
ASSUMPTION: Based on the detailed description, this appears to be a full-time position, though the job type was not explicitly stated in the original listing.
📋 Key Responsibilities
Website Management & Optimization
- ✅ Manage day-to-day website updates, content uploads, and technical improvements across AmeriVet's corporate and clinic websites
- ✅ Ensure website structure, navigation, and content align with UX/UI best practices
- ✅ Collaborate with developers, designers, and content teams to optimize page speed and mobile responsiveness
- ✅ Track and resolve website issues (broken links, 404 errors, site indexing problems)
- ✅ Implement A/B testing and conversion rate optimization (CRO) strategies
SEO Strategy & Execution
- ✅ Conduct keyword research and competitive analysis for organic growth opportunities
- ✅ Optimize on-page SEO elements (meta titles, descriptions, header tags, internal linking)
- ✅ Manage local SEO efforts, including Google Business Profile optimization for all clinics
- ✅ Coordinate with content teams to ensure SEO-friendly content creation
- ✅ Monitor and improve backlink profiles
- ✅ Stay current with Google algorithm updates and evolving SEO trends
Analytics & Reporting
- ✅ Track and analyze SEO performance, traffic trends, and conversion rates
- ✅ Create monthly performance reports with actionable insights
- ✅ Develop and maintain SEO dashboards to track KPIs
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years of experience in website management, SEO, and digital optimization
Skills:
- Hands-on experience with website CMS platforms (WordPress, Hubspot, Contentful, or similar)
- Strong technical SEO knowledge (site architecture, schema markup, structured data)
- Experience managing Google Business Profiles and multi-location SEO strategies
- Familiarity with SEO tools (Google Search Console, SEMrush, Moz, Ahrefs, Screaming Frog)
- Basic knowledge of HTML, CSS, and JavaScript
- Experience with Google Analytics (GA4), Google Tag Manager, and heat mapping tools
- Strong analytical skills to translate data into actionable insights
Preferred: Experience in multi-location businesses, franchise marketing, or healthcare-related industries
ASSUMPTION: While no specific education requirements are mentioned, the technical nature of the role and the experience level suggest that a bachelor's degree in marketing, digital media, computer science, or a related field would be beneficial.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive pay and performance bonuses
- 401(k) matching
- Student loan assistance
- Health, dental, vision, and life insurance
- Mental health resources
- Generous paid time off and holidays
- Tailored development programs and mentorship
Industry Comparison: The benefits package appears comprehensive compared to industry standards, with unique offerings like student loan assistance and tailored development programs that go beyond typical packages for SEO specialists.
ASSUMPTION: Based on industry standards for SEO Specialists with 3+ years of experience in San Antonio, Texas, salary likely falls in the $60,000-$85,000 range, though this varies based on specific qualifications and experience level.
📌 Applicant Insights
🔍 Company Context
Industry Position: AmeriVet partners with veterinary clinics across the United States, providing operational, marketing, and business support services to help them grow. The company appears to have a significant network of clinic partnerships.
Company Size: Mid-size to large, based on their multi-location business model and structured marketing team
Company Stage: Growth-stage company that is actively expanding its digital marketing efforts
ASSUMPTION: The company size and growth stage are inferred from the description of AmeriVet as partnering with clinics "across the U.S." and the mention of expansion of digital marketing efforts, suggesting a company in active growth mode.
📊 Role Analysis
Career Level: Mid to Senior level (based on the 3+ years experience requirement)
Reporting Structure: Appears to report to the Senior Manager of Digital Marketing
Team Size/Composition: Part of a marketing team that includes developers, designers, and content teams
Growth Opportunities: Potential career advancement mentioned as part of company benefits, with tailored development programs and mentorship available
ASSUMPTION: Reporting structure is inferred from the requirement to "report findings to the Senior Manager of Digital Marketing." Team composition is inferred from mentions of collaboration with developers, designers, and content teams throughout the responsibilities.
🌍 Location & Work Environment
Office Type: Not explicitly stated, likely in-office or hybrid
Geographic Context: San Antonio is the seventh-largest city in the US and second-largest in Texas. It has a growing tech scene with a lower cost of living compared to other major tech hubs.
Work Schedule: Standard business hours implied, no specific schedule mentioned
Regional Considerations: Texas has no state income tax, which can be an advantage for compensation. San Antonio offers a unique blend of Texan and Mexican cultures.
ASSUMPTION: The work environment is assumed to be in-office or hybrid based on the nature of the work and the lack of explicit mention of remote work opportunities, which companies typically highlight if available.
💼 Interview & Application Insights
Typical Process: For SEO and digital marketing roles, the interview process typically includes:
- Initial screening call with HR or recruiting
- Technical interview with the hiring manager
- Possible SEO technical assessment or case study
- Panel interview with marketing team members and stakeholders
Key Assessment Areas:
- Technical SEO knowledge and problem-solving abilities
- Experience with multi-location businesses and local SEO
- Analytical skills and data interpretation capabilities
- Familiarity with relevant tools and platforms
- Communication skills and ability to translate technical concepts
Application Tips:
- Highlight specific SEO wins and measurable results from previous roles
- Showcase experience with multi-location businesses or healthcare if applicable
- Prepare examples of technical SEO challenges you've solved
- Demonstrate knowledge of local SEO strategies
ATS Keywords: SEO, technical SEO, WordPress, Google Business Profile, local SEO, schema markup, structured data, Google Analytics, GA4, Google Tag Manager, on-page optimization, conversion rate optimization, CRO, keyword research, Hubspot, Ahrefs, SEMrush, mobile optimization, multi-location
ASSUMPTION: These insights are based on standard industry practices for hiring SEO specialists and the specific requirements mentioned in the job description.
🛠️ Tools & Technologies
This role requires familiarity with:
- CMS Platforms: WordPress, Hubspot, Contentful
- SEO Tools: Google Search Console, SEMrush, Moz, Ahrefs, Screaming Frog
- Analytics Tools: Google Analytics (GA4), Google Tag Manager
- UX Research Tools: Heat mapping tools (Hotjar, Crazy Egg)
- Coding Languages: Basic HTML, CSS, JavaScript
- Local SEO Tools: Google Business Profile, citation management tools
ASSUMPTION: While these tools are mentioned in the job description, proficiency levels vary. Strong skills are likely required for primary SEO and analytics tools, while working knowledge is sufficient for coding languages.
👔 Cultural Fit Considerations
Company Values: Growth, innovation, data-driven decision making, creativity, results-orientation, people-focused, development, well-being, collaboration
Work Style: Collaborative, data-driven with a "test-and-learn" approach, innovative yet results-focused
Self-Assessment Questions:
- Are you comfortable working in a fast-growing company that values innovation and results?
- Do you thrive in collaborative environments while still taking ownership of your area of expertise?
- Are you passionate about continuous learning and staying current with evolving digital marketing trends?
- Do you enjoy translating technical data into actionable business insights?
- Are you interested in the veterinary or healthcare space?
ASSUMPTION: Company values are inferred from statements like "data-driven, test-and-learn marketing team that values creativity and results" and the emphasis on growth and development throughout the listing.
⚠️ Potential Challenges
- Multi-site management: Maintaining and optimizing both corporate and numerous individual clinic websites could be demanding
- Local SEO complexity: Managing Google Business Profiles and local SEO for multiple locations requires meticulous organization
- Diverse stakeholders: Balancing needs of corporate marketing team, individual clinics, and development resources may require strong communication skills
- Technical breadth: The role spans technical SEO, website management, UX optimization, and analytics reporting – requiring a broad skill set
- Fast-growing environment: Growth-stage companies often have evolving priorities and processes
ASSUMPTION: These challenges are identified based on the responsibilities listed and the multi-location nature of the business, which typically creates complexity in digital marketing roles.
📈 Similar Roles Comparison
This Website & SEO Specialist role differs from similar positions in several ways:
- vs. Pure SEO Specialist: This role includes significant website management responsibilities beyond SEO
- vs. Web Developer: Focuses more on optimization and performance than building websites from scratch
- vs. Digital Marketing Generalist: More specialized in technical SEO and website performance than broader marketing functions
- vs. Typical SEO roles: Has stronger emphasis on local SEO for multiple locations, which is specific to multi-location businesses
ASSUMPTION: This comparison is based on standard industry role definitions and the specific focus areas outlined in this job description.
📝 Sample Projects
In this role, you might work on projects such as:
- Implementing a comprehensive local SEO strategy to improve Google Business Profile rankings for all AmeriVet partner clinics
- Conducting a technical SEO audit and implementing recommendations to improve site speed and mobile responsiveness
- Setting up A/B testing for key conversion points on the website to improve lead generation
- Developing a schema markup implementation plan to enhance rich snippets in search results
- Creating a dashboard to track and report on organic search performance across all clinic locations
- Optimizing website navigation and internal linking structure to improve user experience and SEO
ASSUMPTION: These project examples are derived directly from the responsibilities outlined in the job description and represent typical work for a Website & SEO Specialist in a multi-location business.
❓ Key Questions to Ask During Interview
- "How many clinic websites does AmeriVet currently manage, and what CMS platforms are they built on?"
- "What are the biggest challenges you're currently facing with website performance or SEO that you hope this role will address?"
- "How does the SEO strategy align with AmeriVet's broader business growth goals?"
- "What resources (team members, tools, budget) will be available to support SEO and website optimization initiatives?"
- "How do you measure success for this role in the first 3, 6, and 12 months?"
- "What is the collaboration process between the SEO specialist and other teams like content, development, and individual clinic managers?"
ASSUMPTION: These questions are suggested based on typical considerations for an SEO role in a multi-location business and should be tailored to your specific circumstances and interests.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Optimization: Customize your resume to include keywords like "SEO," "website optimization," "Google Business Profile," "local SEO," and "multi-location" to pass ATS screening
- Portfolio Preparation: Gather examples of SEO campaigns you've managed, particularly any with measurable results like traffic increases or ranking improvements
- Research: Review AmeriVet's website and social media to understand their brand voice and marketing approach
- Technical Assessment: Refresh your knowledge of current technical SEO best practices, particularly for multi-location businesses
- Interview Preparation: Be ready to discuss specific SEO strategies for veterinary clinics and how you would approach local SEO for multiple locations
- Application Submission: Apply through the company's official channels and follow up appropriately if no response is received within 1-2 weeks