VP Growth & Organic Marketing
ALUMNI VENTURES SERVICES COMPANY LLC📌 Core Information
🔹 Job Title: VP Growth & Organic Marketing
🔹 Company: Alumni Ventures Services Company LLC
🔹 Location: Manchester, New Hampshire, United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
Alumni Ventures (AV) is seeking a strategic VP of Organic & Earned Growth Marketing to lead brand growth initiatives through social media, PR, partnerships, and other earned channels. This senior leadership role is vital to expanding AV's community, acquiring new investors, strengthening brand visibility, and deepening engagement with existing investors. Working directly with the CMO, you'll develop and execute strategies that drive measurable growth for this leading retail venture capital firm.
ASSUMPTION: Based on the reporting structure (working with CMO) and team management responsibilities (inheriting a Sr. Manager), this is a senior leadership position with significant strategic impact on the organization's growth objectives.
📋 Key Responsibilities
- ✅ Develop and execute comprehensive PR strategies to elevate AV's brand and thought leadership in the venture capital space
- ✅ Oversee distribution of compelling content across various social channels to drive audience engagement
- ✅ Identify, cultivate, and manage strategic marketing partnerships that expand brand reach
- ✅ Collaborate with CEO Services team to optimize events as fundraising and brand-building tools
- ✅ Generate new leads and convert existing leads into investors through organic, earned, and PR initiatives
- ✅ Mentor and manage the earned media team, fostering collaboration and continuous growth
🎯 Required Qualifications
Education: Not specified
Experience: 10-15 years of marketing experience, with expertise in earned media, PR, and organic content strategy
Skills:
- Strategic thinking with strong understanding of earned media, PR, and organic content distribution
- Proven leadership experience building and managing high-performing marketing teams
- Excellence in identifying and leveraging strategic partnerships
- Data-informed decision making for engagement, webinar attendance, and lead generation
- Fast learning ability in a dynamic environment
- Strong work ethic with intrinsic motivation to produce high-quality work
- Excellent communication, strategic planning, and analytical abilities
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: VP-level marketing positions in venture capital firms in the New Hampshire area typically command competitive compensation packages reflecting the strategic nature of the role. However, specific details would need to be discussed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry Position: Alumni Ventures is described as a "leading retail venture capital firm" focused on navigating and capitalizing on the rapidly changing tech and investment landscape.
Company Size: Not specified
Company Stage: Established with growth focus
ASSUMPTION: Based on the company description as a "leading retail venture capital firm" and the sophisticated marketing needs, Alumni Ventures appears to be an established company in a growth phase seeking to expand its investor base and market presence.
📊 Role Analysis
Career Level: Senior Executive (VP level)
Reporting Structure: Reports to the CMO
Team Size/Composition: Will manage at least one direct report (Sr. Manager of Social Media)
Growth Opportunities: Strategic leadership role with potential to significantly impact company growth trajectory
ASSUMPTION: This role appears to be a key part of the executive marketing team with substantial influence on company strategy and growth. The mention of working with the CMO suggests this is part of a structured marketing leadership team.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: Manchester is New Hampshire's largest city and part of the Boston-Cambridge-Newton metro area, offering lower cost of living compared to Boston while maintaining proximity to the Northeast's venture capital ecosystem.
Work Schedule: Not specified
Regional Considerations: New Hampshire has no income tax, which may be advantageous for a high-level position.
ASSUMPTION: Given the senior leadership nature of this role and the emphasis on team management, partnership development, and collaboration with other departments, this position likely requires at least partial in-office presence, though specific arrangements would need to be confirmed.
💼 Interview & Application Insights
Typical Process: For VP-level positions at venture capital firms, interview processes typically include multiple rounds with executive leadership, potential case studies demonstrating marketing strategy development, and meetings with key stakeholders.
Key Assessment Areas: Strategic thinking, proven track record in organic growth marketing, leadership abilities, partnership development experience, and results measurement.
Application Tips: Highlight specific examples of PR campaigns, partnership initiatives, and organic growth strategies that delivered measurable results. Quantify impact where possible (e.g., percentage growth in lead generation, conversion rates, community size).
ATS Keywords: organic marketing, earned media, PR strategy, marketing partnerships, lead generation, venture capital, brand visibility, social media strategy, community building, growth marketing, strategic partnerships
ASSUMPTION: These insights are based on standard interview practices for executive marketing roles in the financial/investment industry and are not specifically outlined in the job description.
🛠️ Tools & Technologies
While not explicitly mentioned, this role likely involves familiarity with:
- Social media management platforms (Hootsuite, Sprout Social, Buffer)
- PR distribution and monitoring tools (Cision, Meltwater)
- Marketing analytics platforms
- CRM systems for tracking leads and investor relationships
- Content management systems
- Webinar and event management platforms
ASSUMPTION: These tools represent industry-standard platforms for executing the responsibilities described in the job listing and are not explicitly mentioned in the original posting.
👔 Cultural Fit Considerations
Company Values: The job description emphasizes strategic thinking, results-driven approaches, and leadership.
Work Style: Fast-paced, dynamic environment that values high performance, intrinsic motivation, and large volumes of high-quality work.
Self-Assessment: Candidates should consider:
- Do I thrive in fast-evolving environments that require adaptability?
- Am I comfortable with data-driven performance measurement?
- Do I have a proven playbook for organic growth that I can implement?
- Can I balance strategic planning with hands-on execution?
ASSUMPTION: These cultural elements are inferred from language in the job description about "dynamic, evolving environment," "hard worker," and emphasis on measurable results and proven playbooks.
⚠️ Potential Challenges
This role may present several challenges:
- Broad scope encompassing multiple marketing channels (PR, social, partnerships, events)
- Performance expectations tied directly to lead generation and investor acquisition
- Need to balance strategic development with hands-on execution
- The venture capital industry faces increased competition and market volatility
ASSUMPTION: These potential challenges are inferred from the comprehensive nature of the responsibilities and the performance-oriented language in the job description.
📈 Similar Roles Comparison
This VP of Growth & Organic Marketing role differs from other marketing leadership positions in several ways:
- More focused on earned/organic channels than paid acquisition compared to many VP Marketing roles
- Specifically targets investor acquisition in the venture capital space, requiring financial services marketing knowledge
- Combines PR, partnerships, and community building in a more integrated approach than siloed marketing leadership roles
- Emphasizes both brand building and direct lead generation/conversion
ASSUMPTION: This comparison is based on standard patterns in marketing leadership roles across industries, particularly in financial services and venture capital.
📝 Sample Projects
Based on the listed responsibilities, someone in this role might work on:
- Developing a thought leadership campaign featuring company executives in top-tier financial and technology media
- Creating and executing a strategic partnership program with complementary financial services firms
- Redesigning the social media content strategy to increase engagement and lead generation
- Optimizing webinar and virtual event programs to improve attendee-to-investor conversion rates
- Building measurement frameworks to track organic marketing's contribution to investor acquisition
ASSUMPTION: These projects are illustrative examples based on the specific responsibilities outlined in the job description and common initiatives for similar positions in the venture capital industry.
❓ Key Questions to Ask During Interview
- How do you measure success for organic and earned marketing initiatives, particularly in relation to investor acquisition?
- What is the current state of Alumni Ventures' brand visibility and community engagement?
- How does the marketing team collaborate with other departments, particularly investment teams and CEO services?
- What are the biggest challenges or opportunities you see for growing the Alumni Ventures brand in the next 1-2 years?
- How would you describe the company's approach to testing and implementing new marketing strategies?
- What resources are allocated to the organic and earned media team to achieve its objectives?
ASSUMPTION: These questions are suggested based on the strategic nature of the role and would help candidates better understand expectations, resources, and challenges.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in pursuing this opportunity:
- Update your resume to highlight relevant experience in PR, organic marketing, partnerships, and team leadership
- Include specific metrics demonstrating your impact on brand growth, lead generation, and conversion rates
- Prepare a brief case study or portfolio highlighting a successful organic growth strategy you've implemented
- Research Alumni Ventures' investment focus, portfolio companies, and recent news to understand their market position
- Optimize your LinkedIn profile with relevant keywords from the job description
- Prepare to discuss your specific "playbook" for organic growth marketing as mentioned in the job requirements
- Network with current or former Alumni Ventures employees if possible to gain insights into company culture
When applying, ensure your application materials reflect your strategic thinking and results-oriented approach while incorporating key terms like "organic growth," "PR strategy," "marketing partnerships," and "investor acquisition" to pass ATS screening.