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Video Content Marketer

Oze
Full-time
On-site
Accra, Greater Accra, Ghana
๐Ÿ” SEO & Content Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Video Content Marketer

๐Ÿ”น Company: Oze

๐Ÿ”น Location: Accra, Greater Accra, Ghana

๐Ÿ”น Job Type: Not specified

๐Ÿ”น Category: ๐Ÿ” SEO & Content Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As a Video Content Marketer at Oze, you'll create viral social media content to enhance the company's online presence and build a community of users. You'll blend creative video skills with strategic marketing to increase brand awareness, engagement, and drive results for a technology company focused on empowering small businesses in emerging markets, starting with Africa.

ASSUMPTION: While the job listing doesn't explicitly state the seniority level, the breadth of responsibilities and required qualifications suggest this is a mid-level position requiring both execution skills and strategic thinking.


๐Ÿ“‹ Key Responsibilities

โœ… Create viral short-form videos, memes, GIFs, and social posts aligned with trends across TikTok, Instagram, Twitter, and Facebook

โœ… Manage the full video production process from concept to optimization, with a focus on shareable content

โœ… Schedule and publish content according to strategic calendar and marketing campaigns

โœ… Track performance metrics and use data insights to optimize content for engagement and conversion

โœ… Monitor and quickly respond to emerging social media trends and viral moments

โœ… Research and identify potential Oze entrepreneur stories for case study development

โœ… Collaborate with the Community Manager to build and engage an online community

โœ… Support the marketing team in executing comprehensive social media strategies

โœ… Analyze social media content performance to identify patterns and experiment with new formats


๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

Experience: Experience with video editing tools and creating high-quality social media videos

Skills:

  • Proficiency with video editing software (Adobe Premiere, Final Cut Pro, After Effects, mobile editing apps)
  • Understanding of content marketing for brand awareness, lead generation, and community growth
  • Ability to identify and quickly act on emerging trends
  • Experience launching community initiatives
  • Strong knowledge of social media platforms, algorithms, and best practices
  • Excellent written and verbal communication skills
  • Ability to work independently and collaboratively

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: Based on the location (Accra, Ghana) and the technology/social media marketing field, compensation would likely be competitive for the Ghanaian market, potentially higher than local average due to specialized digital skills required. Tech companies in Ghana typically offer compensation packages that are attractive compared to other local industries.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Oze is a technology company focused on enabling small businesses to grow in emerging markets, starting with Africa. They provide data-driven insights to help small businesses become investment-ready and globally competitive.

Company Size: Not specified

Company Stage: Growth-stage technology company

ASSUMPTION: Based on the company's focus on emerging markets and the establishment of core values, Oze appears to be a growth-stage startup or scale-up with a social impact component. They seem to be beyond early-stage as they have established roles and structured marketing teams.


๐Ÿ“Š Role Analysis

Career Level: Mid-level

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Potential to grow with a company expanding in emerging markets; opportunity to build expertise in video marketing for fintech/small business sector

ASSUMPTION: This role likely reports to a Marketing Director or Head of Marketing. Based on the collaboration mentioned with a Community Manager, the marketing team appears to have specialized roles. The company's focus on growth suggests potential for career advancement as the organization expands across Africa and possibly other emerging markets.


๐ŸŒ Location & Work Environment

Office Type: Not specified

Geographic Context: Accra is the capital and largest city of Ghana, a growing tech hub in West Africa with an expanding startup ecosystem and digital economy

Work Schedule: Not specified

Regional Considerations: Ghana has a stable political environment, relatively strong infrastructure compared to some other African nations, and growing digital adoption

ASSUMPTION: Given the digital nature of the role and current workplace trends, this position might offer some flexibility, but since it's based in Accra, it likely requires at least some in-office presence. Ghana's tech sector often follows global workplace practices, potentially including flexible or hybrid arrangements.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Initial screening, portfolio review, practical assessment of video creation skills, interviews with marketing team and possibly leadership

Key Assessment Areas: Creative abilities, knowledge of social media trends, content production skills, strategic thinking, ability to analyze and optimize content performance

Application Tips: Showcase your best video content samples, demonstrate measurable results from previous social media campaigns, highlight your understanding of viral content principles and trend spotting

ATS Keywords: video marketing, content creation, social media strategy, TikTok, Instagram, community building, video editing, trend analysis, viral content, Adobe Premiere, Final Cut Pro

ASSUMPTION: These insights are based on industry standards for creative marketing roles. The company will likely place substantial emphasis on portfolio review and demonstrated results from previous content creation work.


๐Ÿ› ๏ธ Tools & Technologies

Adobe Premiere, Final Cut Pro, After Effects, mobile editing apps, social media platforms (TikTok, Instagram, Twitter, Facebook), social media analytics tools

ASSUMPTION: Additional tools commonly used in this role type might include content management systems, scheduling platforms like Hootsuite or Buffer, graphic design software like Adobe Photoshop, project management tools, and data visualization platforms.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Small Businesses, Collaboration, Ownership, Quality, Trust, Growth

Work Style: Creative, innovative, collaborative, data-driven, fast-paced

Self-Assessment Questions:

  • Are you passionate about using technology to make a positive impact on small businesses?
  • Do you thrive in environments that require both creativity and analytical thinking?
  • Are you comfortable adapting quickly to emerging trends and implementing them into your work?
  • Do you enjoy building online communities and engaging with users?

ASSUMPTION: Based on the company description and role requirements, Oze appears to value innovation, social impact, and data-driven decision making. The work culture likely balances creative freedom with analytical rigor.


โš ๏ธ Potential Challenges

The role requires balancing creative content creation with strategic marketing objectives, which can be challenging. You'll need to constantly stay on top of rapidly changing social media trends while ensuring content aligns with brand goals. Working in emerging markets may present unique challenges in understanding local contexts and preferences. The expectation to create viral content consistently can be demanding, as virality is inherently unpredictable.

ASSUMPTION: These potential challenges are inferred from the job description and common experiences in similar roles. The specific intensity of these challenges would depend on team structure, resources, and company expectations.


๐Ÿ“ˆ Similar Roles Comparison

This Video Content Marketer role differs from traditional Social Media Managers by its heavier focus on video production specifically. Unlike a pure Video Editor, this role requires marketing strategy and community building. Compared to a Content Marketing Specialist, there's less focus on written content and more emphasis on visual and short-form video content. The role has similarities to a TikTok/Instagram Content Creator but with added business strategy components and specific focus on helping small businesses in emerging markets.

ASSUMPTION: This comparison is based on standard industry patterns for marketing and content creation roles.


๐Ÿ“ Sample Projects

  • Creating a series of short-form videos showcasing success stories of small business owners using Oze's platform
  • Developing a trending hashtag challenge to increase brand awareness among potential small business users
  • Producing educational content explaining financial concepts in engaging, bite-sized video formats
  • Building a content calendar around local business events and entrepreneurship milestones in target markets
  • Analyzing engagement metrics across platforms to identify which content types perform best for different audience segments

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and company focus areas.


โ“ Key Questions to Ask During Interview

  1. How does Oze measure success for social media content, and what metrics are most important to the company?
  2. What are the biggest challenges Oze has faced in building online community engagement so far?
  3. How does the marketing team collaborate with other departments to identify content opportunities and entrepreneur stories?
  4. What resources are available for video production, and is there budget for external production support when needed?
  5. How does Oze adapt its content strategy for different African markets, considering cultural and language differences?
  6. What growth opportunities exist for this role as the company continues to expand?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Update your portfolio: Compile your best video content examples that demonstrate viral potential or successful performance
  2. Customize your resume: Highlight experience with video marketing, social media platforms, and community building
  3. Prepare a social strategy brief: Consider developing a brief outline of how you'd approach content marketing for a company like Oze
  4. Research Oze thoroughly: Understand their products, target market, and current social media presence
  5. Network: Connect with professionals in Ghana's tech sector or those working in emerging market fintech
  6. Optimize your LinkedIn profile: Include keywords like "video marketing," "content strategy," "social media growth," and "community engagement"