Xometry (NASDAQ: XMTR)
🔹 Job Title: Vice President, Growth Marketing
🔹 Company: Xometry
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
As Vice President of Growth Marketing at Xometry, you'll lead data-driven strategies to accelerate customer acquisition, retention, and revenue growth across Xometry's digital marketplace and Thomasnet advertising platform. Reporting directly to the Global Chief Marketing Officer, you'll take an analytical, performance-focused approach to scaling demand generation while optimizing conversion rates throughout the customer journey. This strategic leadership role requires deep expertise in growth marketing, with responsibility for building and mentoring a high-performing team while driving measurable business impact.
ASSUMPTION: Based on the reporting structure to the Global CMO and the emphasis on both the Xometry Marketplace and Thomasnet platform, this appears to be a senior leadership position with significant strategic influence and cross-platform responsibility.
Education: Not specified
Experience: 10+ years of experience in growth marketing, demand generation, or performance marketing (preferably in B2B, e-commerce or marketplace environments)
Skills:
ASSUMPTION: While no specific degree is mentioned, based on the seniority of this VP role and industry standards, a bachelor's degree is likely expected, with advanced degrees (MBA, etc.) potentially preferred but not required.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: VP-level Growth Marketing roles in the Boston tech sector typically command salaries between $175,000-$250,000+ base, with additional compensation through bonuses, equity, and comprehensive benefits packages.
ASSUMPTION: The compensation estimate is based on standard market rates for VP-level marketing positions in Boston's technology sector as of 2023, considering Xometry's status as a publicly-traded company (NASDAQ: XMTR). Actual compensation may vary based on experience, specific company policies, and negotiation.
Industry Position: Xometry is a publicly traded company (NASDAQ: XMTR) operating a digital marketplace that connects businesses with manufacturing capacity. The company serves as a critical bridge between industries of today and tomorrow, connecting those with innovative ideas to manufacturers who can bring them to life, including serving Fortune 1000 companies.
Company Size: Publicly traded company with global operations
Company Stage: Established growth-stage public company
ASSUMPTION: As a NASDAQ-listed company with a global Chief Marketing Officer and operations serving Fortune 1000 clients, Xometry appears to be a substantial organization in its growth phase after successfully going public. The company likely has hundreds of employees across multiple locations.
Career Level: Senior executive (VP level)
Reporting Structure: Reports directly to the Global Chief Marketing Officer
Team Size/Composition: Responsible for building and leading a growth marketing team
Growth Opportunities: Potential path to CMO or other C-suite positions; opportunity to drive significant business impact at a publicly traded company with global reach
ASSUMPTION: Based on the VP title and reporting to the Global CMO, this is a senior leadership position likely with several direct reports managing different aspects of growth marketing. The role appears to offer significant strategic impact and visibility to executive leadership.
Office Type: Hybrid (#LI-Hybrid tag indicates a combination of remote and in-office work)
Geographic Context: Boston is a major technology and innovation hub with a competitive talent market and higher cost of living compared to national averages. The city hosts numerous technology companies and startups, creating a rich ecosystem for marketing talent.
Work Schedule: Not specified, but executive roles typically require flexibility beyond standard business hours
Regional Considerations: Boston offers excellent access to venture capital, educational institutions, and a deep talent pool, particularly in technology and digital marketing sectors.
ASSUMPTION: The #LI-Hybrid tag strongly suggests this is a hybrid role requiring some in-office presence in Boston, with flexibility for remote work. Senior executive positions typically involve some travel, especially for a company with global operations.
Typical Process: For VP-level roles at public companies, expect 4-6 interview rounds including initial screening, panel interviews with marketing leadership, cross-functional stakeholders (sales, product), and executive leadership. Likely to include case studies or strategic presentations demonstrating growth marketing expertise.
Key Assessment Areas:
Application Tips: Highlight specific metrics and results from previous growth marketing initiatives. Quantify customer acquisition growth, CAC improvement, conversion rate optimization, and revenue impact. Demonstrate expertise across digital channels and marketing technology.
ATS Keywords: growth marketing, demand generation, customer acquisition, paid media, SEO, performance marketing, A/B testing, conversion rate optimization, marketing automation, Salesforce, Marketo, attribution modeling, customer retention, ROI optimization, budget management, team leadership
ASSUMPTION: These insights are based on standard industry practices for executive marketing roles at technology companies and marketplace businesses of Xometry's size and maturity.
ASSUMPTION: Additional tools likely include email marketing platforms, social media management systems, and business intelligence tools, which are standard for growth marketing at this level but not explicitly mentioned in the job description.
Company Values: Diversity, equity, inclusion, and belonging are explicitly stated as company values. Xometry emphasizes respect for individual differences and uniqueness.
Work Style: Fast-paced, highly analytical, data-driven, collaborative across functions, and performance-focused
Self-Assessment:
ASSUMPTION: Based on the marketplace business model, public company status, and the role description, Xometry likely has a results-oriented culture that values innovation, analytical thinking, and cross-functional collaboration.
ASSUMPTION: These potential challenges are inferred from the role description, company structure, and common challenges in marketplace business models and growth marketing leadership positions.
This VP of Growth Marketing role is more strategic and encompassing than Director-level positions, with greater emphasis on team leadership, budget ownership, and cross-functional collaboration. Compared to similar VP roles:
The marketplace focus of Xometry adds complexity not found in traditional B2B or B2C growth marketing roles, requiring expertise in multi-sided customer acquisition.
ASSUMPTION: This comparison is based on standard industry role structures and the specific responsibilities outlined in the job description.
ASSUMPTION: These project examples are derived from the responsibilities listed in the job description and represent typical initiatives for a VP of Growth Marketing in a marketplace business.
ASSUMPTION: These questions are designed based on typical strategic considerations for VP-level growth marketing roles and the specific aspects mentioned in the job description.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
Xometry believes in diversity, equity, inclusion and belonging. They are committed to welcoming, respecting, and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. Xometry is an equal opportunity employer considering all applicants without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. For US based roles, Xometry participates in E-Verify.