Vice President, Growth Marketing

🚀 Job Overview

As the Vice President of Growth Marketing at Xometry, you will lead the development and execution of data-driven strategies that accelerate customer acquisition, retention, and revenue growth across both the Xometry Marketplace and Thomasnet advertising platform. Reporting directly to the Global Chief Marketing Officer, you will take a highly analytical and performance-focused approach to scaling demand generation and optimizing conversion across multiple channels. Your leadership will be instrumental in driving measurable business impact through strategic marketing initiatives.

ASSUMPTION: The role is a senior leadership position based on the Vice President title and reporting structure to the CMO. The job appears to be hybrid based on the #LI-Hybrid tag in the listing.

📋 Key Responsibilities

• ✅ Develop and lead comprehensive growth marketing strategies to drive measurable customer acquisition, engagement, and revenue growth
• ✅ Own demand generation across digital channels (paid search, paid social, display, and retargeting)
• ✅ Optimize full-funnel performance from brand awareness to lead generation, conversion, and customer retention
• ✅ Lead and scale performance marketing and SEO efforts using a data-driven approach
• ✅ Develop and manage strategic channel partnerships to expand market reach
• ✅ Implement analytics and experimentation frameworks (A/B testing, CRO, personalization) to continuously optimize marketing effectiveness
• ✅ Manage and optimize the marketing technology (MarTech) stack for attribution, automation, and personalization
• ✅ Implement and optimize marketing automation systems, including Salesforce and Marketo
• ✅ Collaborate with Sales, Product, and Data teams to improve conversion rates and enhance customer experience
• ✅ Own budget planning, forecasting, and ROI optimization for growth marketing initiatives
• ✅ Build, mentor, and scale a high-performing growth marketing team while fostering innovation and accountability

🎯 Required Qualifications

Education: Not specified

Experience: 10+ years in growth marketing, demand generation, or performance marketing (preferably in B2B, e-commerce, or marketplace environments)

Skills:

• Proven track record in scaling acquisition and revenue growth
• Highly analytical mindset with experience in data-driven decision-making
• Deep expertise in Google Ads, LinkedIn Ads, SEO, and programmatic media buying
• Experience leading full-funnel marketing strategies and conversion rate optimization
• Proficiency in marketing automation, CRM, and analytics tools (Salesforce, Marketo, Google Analytics, Looker)
• Strong understanding of marketing analytics, A/B testing, and attribution models
• Cross-functional collaboration abilities within fast-paced environments
• Budget management and performance KPI expertise with ROI focus
• Leadership experience in hiring and developing high-performing teams

ASSUMPTION: While no specific educational requirement is mentioned, roles at this level typically require at least a bachelor's degree in marketing, business, or a related field, with many VPs holding advanced degrees (MBA or similar).

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Typical VP of Growth Marketing roles in the Maryland/DC metro area for technology companies range from $175,000-$250,000+ base salary, often with additional bonus structures, equity compensation, and comprehensive benefits packages.

ASSUMPTION: Compensation estimate is based on industry standards for VP-level marketing positions in technology companies in the Maryland/DC area. Actual compensation will depend on candidate experience, company compensation structure, and other factors. As a publicly traded company (NASDAQ: XMTR), there may be equity compensation options available.

🔍 Company Context

Industry Position: Xometry operates a digital marketplace connecting companies with manufacturing partners. As a NASDAQ-listed company, they are a significant player in the industrial marketplace space, providing manufacturing as a service through their platform. Their business model connects those with manufacturing needs to a global network of suppliers.

Company Size: Publicly traded company (NASDAQ: XMTR)

Company Stage: Growth-stage public company focusing on scaling operations and market reach

ASSUMPTION: Company size and stage are inferred from Xometry's status as a NASDAQ-listed company and the growth-oriented nature of this role. The company appears to be in a scaling phase, focused on expanding their marketplace and Thomasnet platform.

📊 Role Analysis

Career Level: Executive/Senior Leadership

Reporting Structure: Reports directly to the Global Chief Marketing Officer

Team Size/Composition: Will be responsible for building and leading a growth marketing team

Growth Opportunities: Potential path to CMO or other executive roles; opportunity to significantly impact business growth metrics and gain experience scaling a publicly traded technology company

ASSUMPTION: This is a senior leadership position with significant autonomy and responsibility. The role likely involves managing a substantial marketing budget and building a high-performing team. Future growth opportunities are based on typical career progression for VP-level marketing executives.

🌍 Location & Work Environment

Office Type: Hybrid work arrangement (#LI-Hybrid tag in job posting)

Geographic Context: North Bethesda is located in the Washington DC metro area, a growing technology hub with strong economic stability. The area offers access to government, technology, and manufacturing sectors with reasonable cost of living compared to other major tech centers.

Work Schedule: Standard executive schedule with flexibility expected for a leadership role

Regional Considerations: The DC metro area provides access to policy makers, manufacturing industry groups, and a strong talent pool from nearby universities and government agencies.

ASSUMPTION: Work arrangement is identified as hybrid based on the #LI-Hybrid tag. Executive roles typically require some in-office presence for team leadership and cross-functional collaboration, balanced with remote work flexibility.

💼 Interview & Application Insights

Typical Process: For VP-level positions, expect multiple rounds including initial screening, panel interviews with executive team members, presentation of growth strategy/case study, and final interviews with the CMO and possibly the CEO.

Key Assessment Areas: Strategic thinking, analytical capabilities, leadership experience, growth marketing expertise, ability to drive measurable results, cross-functional collaboration skills, and budget management experience.

Application Tips: Highlight specific growth metrics and ROI achievements from previous roles, showcase experience with both B2B and marketplace business models, emphasize data-driven decision making, and demonstrate leadership in building high-performance marketing teams.

ATS Keywords: growth marketing, demand generation, performance marketing, ROI, customer acquisition, retention, marketing automation, Salesforce, Marketo, Google Ads, LinkedIn Ads, SEO, A/B testing, conversion rate optimization, analytics, attribution modeling, paid media, full-funnel marketing

ASSUMPTION: These insights are based on standard interview practices for executive marketing roles in technology companies. The actual process may vary based on Xometry's specific hiring procedures.

🛠️ Tools & Technologies

• Marketing Automation & CRM: Salesforce, Marketo
• Analytics: Google Analytics, Looker
• Advertising Platforms: Google Ads, LinkedIn Ads, programmatic platforms
• SEO tools (likely platforms like SEMrush, Ahrefs, Moz)
• A/B testing and conversion rate optimization tools
• Marketing attribution modeling systems

ASSUMPTION: While Salesforce, Marketo, Google Analytics, and Looker are explicitly mentioned, other specific SEO, A/B testing, and attribution tools are not named. The listed additional tools represent industry-standard platforms typically used in similar roles.

👔 Cultural Fit Considerations

Company Values: The job posting emphasizes diversity, equity, inclusion, and belonging. Xometry states they value people for who they are as individuals and embrace uniqueness.

Work Style: Fast-paced, data-driven, collaborative environment that requires cross-functional partnership with product, sales, and data teams.

Self-Assessment:

• Are you energized by fast-paced, metrics-driven environments?
• Do you thrive when balancing strategic vision with tactical execution?
• Can you effectively collaborate across departments while advocating for marketing priorities?
• Are you comfortable making data-driven decisions and pivoting strategies based on performance metrics?

ASSUMPTION: The cultural elements are inferred from the job description's emphasis on cross-functional collaboration, data-driven approaches, and the company's explicit DEI statement. The work style assessment is based on the marketplace business model and growth-oriented nature of the role.

⚠️ Potential Challenges

• Balancing growth across two platforms (Xometry Marketplace and Thomasnet) may require different strategies and resource allocation
• Bridging traditional manufacturing industry needs with digital marketplace dynamics
• Managing expectations as a publicly traded company with quarterly performance pressure
• Building and scaling a team while simultaneously delivering on growth metrics
• Navigating complex attribution in B2B marketplace environments with potentially long sales cycles

ASSUMPTION: These challenges are inferred from the nature of Xometry's business model, its status as a public company, and typical challenges faced in VP-level growth marketing roles. Actual challenges may vary based on company-specific circumstances.

📈 Similar Roles Comparison

This VP of Growth Marketing role focuses heavily on performance marketing and customer acquisition, with emphasis on both marketplace dynamics and B2B elements. Compared to similar positions:

• VP of Marketing: Broader marketing scope but less specialized in growth metrics and performance marketing
• VP of Demand Generation: Similar focus on acquisition but may lack the retention and full-funnel responsibilities
• Chief Growth Officer: Higher-level position with broader growth responsibilities beyond marketing
• VP of Digital Marketing: Similar digital focus but may lack the strategic growth mandates and team-building element

ASSUMPTION: This comparison is based on standard industry role definitions and may vary by company and industry.

📝 Sample Projects

• Developing an integrated customer acquisition strategy across paid search, social, and display channels to achieve specific CAC targets for both buyer and seller marketplace participants
• Building and implementing full-funnel optimization frameworks to improve conversion rates at each stage of the customer journey
• Creating and scaling a strategic partnership program with complementary B2B platforms to expand market reach
• Implementing comprehensive marketing attribution models to better allocate spend across channels and campaigns
• Restructuring the marketing technology stack to improve automation, personalization, and efficiency

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and typical initiatives undertaken by growth marketing leaders in marketplace businesses.

❓ Key Questions to Ask During Interview

1. "What are the most critical growth metrics and KPIs for this role, and how do they align with Xometry's broader business objectives?"
2. "How is the growth marketing team currently structured, and what opportunities do you see for evolution or expansion?"
3. "What are the biggest challenges in scaling acquisition across both the Xometry Marketplace and Thomasnet platforms?"
4. "How do you balance customer acquisition with retention efforts in your current marketing strategy?"
5. "How does the marketing team collaborate with product and data teams to drive experimentation and optimization?"
6. "What marketing technology investments are you prioritizing in the next 12-18 months?"

ASSUMPTION: These questions are suggested based on the role type and responsibilities outlined in the job description. They should be adapted to reflect your specific background and interests during actual interviews.