📌 Core Information
🔹 Job Title: Team Lead Performance Marketing
🔹 Company: Docplanner (jameda)
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing
📌 Essential Job Details
🚀 Job Overview
As jameda's Team Lead Performance Marketing, you will drive the acquisition of high-quality doctor and clinic leads and convert them into paying customers. You'll manage a portfolio spanning call center, paid marketing, and email campaigns while optimizing budget allocation across the customer funnel. Leading a team of 3 marketing specialists, you'll report directly to the CEO and serve as part of jameda's Management team, collaborating closely with the global Marketing team to shape growth strategies in the competitive e-health space.
ASSUMPTION: Based on the inclusion in the Management team and reporting to the CEO, this appears to be a senior leadership position with significant strategic influence, though the exact level within the broader Docplanner Group hierarchy isn't explicitly stated.
📋 Key Responsibilities
Strategy and Execution
- ✅ Design and implement comprehensive performance marketing strategies across multiple channels (call center, paid search, paid media, social media, email)
- ✅ Collaborate with leadership and finance on spend forecasting and ROI evaluation
- ✅ Develop and manage performance marketing budgets to maximize impact
- ✅ Monitor emerging digital marketing trends, tools, and technologies
- ✅ Experiment with new channels and approaches to expand reach
Campaign Management
- ✅ Oversee creation, execution, and optimization of customer acquisition and retention campaigns
- ✅ Leverage A/B testing, audience segmentation, and creative analysis to maximize effectiveness
- ✅ Monitor and analyze campaign performance metrics to improve outcomes
- ✅ Prepare regular reports for leadership with KPI progress and recommendations
Team Management
- ✅ Manage, mentor, and develop a team of three performance marketers
- ✅ Set clear goals, provide regular feedback, and conduct performance reviews
- ✅ Collaborate with global content, design, and product teams on messaging and branding
- ✅ Partner with Inbound Sales to align marketing with pipeline goals and revenue generation
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing, Business, or related field (Master's preferred)
Experience: 5+ years in performance/digital marketing, preferably in a B2B environment
Skills:
- Proven track record managing high-performing teams and successful marketing campaigns
- Strong analytical skills and expertise in marketing tools (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager)
- Deep understanding of SEO, SEM, PPC, and data analytics
- Experience with Hubspot, Salesforce, or similar CRMs
- Excellent communication and leadership skills
- Healthcare or SaaS industry experience (highly desirable)
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Employee Stock Option Plan (ESOP)
- Flexible working hours with hybrid model
- 30 vacation days
- Remote work option for up to 90 days per year
- Health and wellbeing programs (Babbel for language learning, EGYM Wellpass for fitness, Ifeel for mental health)
- Business Bike leasing program
- Structured onboarding with premium hardware
- Employee discounts and team events
Industry Comparison: The benefits package is comprehensive and above average for the Berlin tech market, particularly the 30 vacation days, ESOP, and extensive wellbeing offerings.
ASSUMPTION: While no salary is provided, team lead positions in performance marketing in Berlin typically range from €65,000-€85,000 annually based on industry standards, with healthcare/tech companies often offering toward the upper end of this range.
📌 Applicant Insights
🔍 Company Context
Industry Position: Docplanner Group is described as the leading global provider of healthcare appointment booking and management solutions, operating in over 13 countries. As part of this group, jameda is positioned as Germany's largest healthcare platform.
Company Size: Not explicitly stated, but as a multi-national operation across 13+ countries with a management team structure, this appears to be a mid-to-large organization.
Company Stage: Established growth company with significant market presence.
ASSUMPTION: Based on the global footprint, market leadership position, and offering of ESOP benefits, Docplanner appears to be a well-established scale-up or growth-stage company, likely with significant investment backing, though specific employee count and revenue details are not provided.
📊 Role Analysis
Career Level: Senior leadership position
Reporting Structure: Reports directly to the CEO of jameda and is part of jameda's Management team
Team Size/Composition: Manages a team of three marketing specialists
Growth Opportunities: Potential advancement within jameda's leadership structure or broader opportunities across Docplanner Group's international operations
ASSUMPTION: Given the direct CEO reporting line and Management team inclusion, this role likely offers significant visibility and influence within the organization, with potential growth paths into broader marketing leadership roles across the Docplanner Group.
🌍 Location & Work Environment
Office Type: Hybrid model with flexibility to work from the Berlin office or from home
Geographic Context: Berlin is Germany's startup hub with a vibrant tech ecosystem, diverse international community, and relatively affordable cost of living compared to other European tech centers.
Work Schedule: Flexible working hours with option to work remotely for up to 90 days per year
Regional Considerations: Berlin offers excellent public transportation, international environment, and strong healthcare infrastructure. German employment laws provide strong worker protections and work-life balance standards.
ASSUMPTION: While the listing mentions a Berlin office and hybrid working model, the onboarding is specified to occur at the Munich office, suggesting the company may have multiple locations in Germany with potential travel between sites.
💼 Interview & Application Insights
Typical Process: For senior marketing positions at healthcare tech companies, the interview process typically includes:
- Initial screening call with HR/recruiter
- First-round interview with direct supervisor (likely the CEO in this case)
- Case study or marketing strategy presentation
- Panel interview with key stakeholders including team members and peers
- Final discussion of compensation and benefits
Key Assessment Areas:
- Strategic marketing approach and budget optimization
- Leadership and team management philosophy
- Analytical capabilities and data-driven decision making
- Experience with healthcare or SaaS business models
- Cross-functional collaboration skills
Application Tips:
- Highlight specific campaign metrics and ROI improvements from previous roles
- Demonstrate experience managing cross-channel marketing efforts
- Showcase team leadership and development successes
- Emphasize any healthcare or SaaS industry knowledge
- Prepare examples of strategic budget allocation and optimization
ATS Keywords: performance marketing, team leadership, digital marketing, campaign optimization, B2B marketing, ROI analysis, SEM, PPC, healthcare marketing, marketing automation, CRM, lead generation, Google Ads, Meta Ads, LinkedIn Campaign Manager, email marketing, budget management
ASSUMPTION: These insights are based on standard practices for similar senior marketing roles in healthcare tech companies and may vary based on Docplanner's specific hiring processes.
🛠️ Tools & Technologies
- Marketing Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
- CRM Systems: Hubspot, Salesforce
- Marketing Automation Platforms (likely HubSpot Marketing Hub or similar)
- Analytics Tools (likely Google Analytics, performance dashboards)
- Email Marketing Platforms
- A/B Testing and Optimization Tools
ASSUMPTION: While only some tools are explicitly mentioned, these additional platforms represent standard technology in performance marketing roles. The exact tech stack may vary based on Docplanner's established systems.
👔 Cultural Fit Considerations
Company Values: While not explicitly stated, the description suggests values around innovation, accessibility in healthcare, technological advancement, and data-driven decision making.
Work Style: Collaborative (working across global teams), strategic, data-oriented, and results-focused with an emphasis on continuous improvement and experimentation.
Self-Assessment:
- Are you comfortable balancing strategic planning with hands-on campaign optimization?
- Do you thrive in a global, multi-stakeholder environment requiring cross-functional collaboration?
- Are you passionate about healthcare innovation and improving patient-provider connections?
- Do you enjoy mentoring team members and developing marketing talent?
- Are you data-driven while maintaining creative marketing approaches?
ASSUMPTION: The cultural elements are inferred from the company and role descriptions, including the mission to make healthcare more accessible and efficient, and the emphasis on data-driven strategies and experimentation.
⚠️ Potential Challenges
- Balancing responsibilities across multiple marketing channels and customer funnel stages
- Managing both strategic planning and team leadership simultaneously
- Navigating the complexities of the highly regulated healthcare industry
- Coordinating with global teams while focusing on the German market
- Meeting growth expectations in a competitive e-health landscape
- Reporting directly to the CEO may involve higher visibility and pressure
ASSUMPTION: These challenges are inferred from the role description and common demands in similar positions. The actual difficulty level will depend on the individual's experience and the specific organizational context.
📈 Similar Roles Comparison
This Team Lead Performance Marketing position differs from standard marketing management roles in several ways:
- Higher Strategic Influence: Direct CEO reporting and Management team inclusion suggest greater strategic input than typical marketing team leads
- Channel Breadth: Unusual combination of call center, digital, and email marketing channels in one role
- Industry Focus: Specialized in healthcare technology, requiring understanding of both healthcare provider and patient journeys
- Global-Local Balance: Need to execute local strategies while aligning with global marketing frameworks
ASSUMPTION: This comparison is based on typical performance marketing leadership roles in the tech and healthcare sectors.
📝 Sample Projects
- Developing and implementing a multi-channel lead generation campaign targeting specific healthcare provider segments
- Restructuring marketing budget allocation across channels based on ROI analysis to maximize customer acquisition efficiency
- Building an enhanced performance analytics dashboard to track cross-channel attribution and campaign effectiveness
- Creating an A/B testing framework for email campaigns to improve conversion rates of healthcare providers
- Implementing a new training program for the marketing team to enhance digital advertising skills
- Collaborating with sales to develop targeted remarketing strategies for prospects at different stages of the funnel
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical initiatives for performance marketing leaders in healthcare technology.
❓ Key Questions to Ask During Interview
- "What are the most critical KPIs for this role in the first 6-12 months, and how do they align with jameda's broader business objectives?"
- "Could you describe the current performance marketing tech stack and any planned changes or improvements?"
- "How does the marketing team collaborate with product development to incorporate user feedback and market insights?"
- "What are the biggest challenges jameda is currently facing in the German healthcare market, and how is marketing expected to address them?"
- "How would you describe the working relationship between jameda's local team and the global Docplanner marketing organization?"
- "What development opportunities exist for the marketing team members I would be leading?"
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Next Steps for Applicants
- Tailored Resume: Customize your resume to highlight performance marketing leadership experience, team management, and data-driven results. Include metrics where possible.
- ATS Optimization: Incorporate key terms from the job description such as "performance marketing," "campaign optimization," "team leadership," and specific platform experience like "Google Ads" and "CRM systems."
- Portfolio Preparation: Compile examples of successful marketing campaigns you've led, with clear metrics and ROI data.
- Company Research: Research both Docplanner Group and jameda thoroughly, understanding their market position, competitors, and recent developments in the e-health space.
- Network: Connect with current or former employees on LinkedIn to gain insights about the company culture and expectations.
- Interview Preparation: Prepare specific examples demonstrating your experience in each key responsibility area, with particular emphasis on team leadership and strategic marketing decisions.
- Questions: Prepare thoughtful questions that demonstrate your strategic thinking and understanding of the healthcare technology landscape.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.