📌 Core Information
🔹 Job Title: Team Lead Performance Marketing
🔹 Company: Docplanner (jameda)
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing
📌 Essential Job Details
🚀 Job Overview
As the Team Lead of Performance Marketing at jameda (part of Docplanner Group), you will lead a team of three marketing specialists to generate high-quality doctor and clinic leads and convert them into paying customers. You'll manage multiple marketing channels including call center, paid search, paid media, social media, and email marketing. You will optimize budget allocation, improve campaign performance across the customer funnel, and implement data-driven strategies. Reporting directly to the CEO, you'll be part of jameda's Management team and collaborate closely with the global Marketing team to drive growth in the e-health space.
ASSUMPTION: Based on the job description mentioning "report to the CEO" and "be part of jameda's Management team," this is a senior leadership position with significant strategic responsibilities and decision-making authority.
📋 Key Responsibilities
Strategy and Execution
- ✅ Design and implement comprehensive performance marketing strategies across multiple digital channels
- ✅ Collaborate with leadership and finance to forecast spend and evaluate ROI
- ✅ Develop and manage performance marketing budgets
- ✅ Stay informed about emerging digital marketing trends, tools, and technologies
- ✅ Experiment with new channels and approaches to expand reach
Campaign Management
- ✅ Oversee creation, execution, and optimization of campaigns for customer acquisition and retention
- ✅ Leverage A/B testing, audience segmentation, and creative analysis
- ✅ Monitor and analyze campaign performance metrics
- ✅ Prepare regular reports for leadership with actionable insights
Team Management
- ✅ Manage, mentor, and develop a team of three performance marketers
- ✅ Set clear goals, provide regular feedback, and conduct performance reviews
- ✅ Work with global content, design, and product teams to ensure messaging consistency
- ✅ Partner with Inbound Sales team to align marketing efforts with pipeline goals
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing, Business, or a related field (Master's degree is a plus)
Experience: 5+ years of experience in performance/digital marketing, preferably in a B2B environment
Skills:
- Proven track record of managing high-performing teams and successful marketing campaigns
- Strong analytical skills and expertise in marketing tools (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, marketing automation platforms)
- Deep understanding of SEO, SEM, PPC, and data analytics
- Experience with Hubspot, Salesforce, or similar CRMs
- Excellent communication and leadership skills
Preferred: Experience in the healthcare or SaaS industry
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Employee Stock Option Plan (ESOP)
- Flexible working hours with hybrid work model
- 30 vacation days
- Remote work option for up to 90 days per year
- Babbel for language learning
- EGYM Wellpass for fitness
- Ifeel for mental health support
- Business Bike leasing program
- Structured onboarding process
- Employee discounts
- Team events
Industry Comparison: The benefits package is comprehensive and above average for the German tech industry, particularly the 30 vacation days (standard in Germany is 20-25) and the extensive remote work options.
ASSUMPTION: While no specific salary is mentioned, team lead positions in performance marketing in Berlin typically range from €65,000-€90,000 annually based on industry standards for leadership roles at technology companies in this region.
📌 Applicant Insights
🔍 Company Context
Industry Position: Docplanner Group is described as "the leading global provider of healthcare appointment booking and management solutions" operating in over 13 countries. jameda, where this role is positioned, is specifically noted as "Germany's largest healthcare platform" focused on connecting patients with healthcare professionals.
Company Size: Not explicitly stated, but as a multinational organization operating in 13+ countries with a management team structure, Docplanner Group appears to be a mid-to-large sized company.
Company Stage: Established growth company with international presence and market leadership in the e-health sector.
ASSUMPTION: Based on the international presence, management structure, and ESOP offering, Docplanner Group appears to be a well-established scale-up or growth-stage company, rather than an early-stage startup or enterprise corporation.
📊 Role Analysis
Career Level: Senior-level leadership position
Reporting Structure: Reports directly to the CEO of jameda
Team Size/Composition: Manages a team of 3 marketing specialists
Growth Opportunities: As part of the management team with direct reporting to the CEO, this role offers significant visibility and potential for executive-level advancement. The international nature of Docplanner Group may provide opportunities for global role expansion.
ASSUMPTION: This position likely represents a significant career advancement opportunity with strategic decision-making authority. The management team positioning suggests influence on company-wide strategy and operations beyond just marketing functions.
🌍 Location & Work Environment
Office Type: Hybrid model, alternating between Berlin office and remote work
Geographic Context: Berlin is Germany's startup and tech hub with a vibrant international community and relatively affordable cost of living compared to other European tech centers. The city offers excellent public transportation and a high quality of life.
Work Schedule: Flexible working hours with up to 90 days of remote work annually
Regional Considerations: German work culture generally respects work-life balance with strong labor protections. Berlin specifically has a diverse, international tech ecosystem with English commonly used as a business language.
ASSUMPTION: While German language skills aren't explicitly mentioned as a requirement, they would likely be beneficial for integrating with the local team and market, especially considering the role involves healthcare marketing in Germany.
💼 Interview & Application Insights
Typical Process: For senior marketing leadership roles at established tech companies, the interview process typically includes:
- Initial screening call with HR/recruitment
- First-round interview with direct manager (CEO in this case)
- Case study or presentation on marketing strategy
- Panel interview with team members and other executives
- Final round with senior leadership
Key Assessment Areas:
- Strategic marketing thinking and budget management
- Team leadership capabilities and management style
- Data-driven decision making and analytical skills
- Campaign performance optimization experience
- Cross-functional collaboration abilities
Application Tips:
- Highlight specific performance marketing campaigns you've led with measurable results
- Quantify team management experience and leadership outcomes
- Emphasize experience with multiple marketing channels (paid search, social, email)
- Showcase data analysis capabilities and ROI optimization examples
- If applicable, highlight healthcare or SaaS industry experience
ATS Keywords: performance marketing, team leadership, Google Ads, Meta Ads, LinkedIn Campaign Manager, SEM, PPC, marketing automation, budget management, campaign optimization, B2B marketing, analytics, healthcare marketing, lead generation, ROI, A/B testing, audience segmentation
ASSUMPTION: These interview insights are based on standard practices for senior marketing roles in technology companies and may vary based on Docplanner's specific hiring processes.
🛠️ Tools & Technologies
The job description explicitly mentions:
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Marketing automation platforms
- Hubspot
- Salesforce or similar CRMs
Additional tools typically used in performance marketing roles:
- Google Analytics
- Data visualization tools (Tableau, Power BI, Data Studio)
- Email marketing platforms
- SEO tools (Ahrefs, SEMrush)
- A/B testing platforms
- Attribution modeling tools
ASSUMPTION: The additional tools listed are standard in performance marketing roles but not explicitly mentioned in the job description. Proficiency with these types of tools would likely be valuable but may not be required.
👔 Cultural Fit Considerations
Company Values: While not explicitly stated, the job description suggests Docplanner/jameda values:
- Innovation in healthcare technology
- Data-driven decision making
- Work-life balance (evidenced by flexible work options)
- Employee wellbeing (mental health support, fitness benefits)
- Team collaboration across global functions
Work Style: The role appears to require a balance of strategic thinking and hands-on execution, with significant cross-functional collaboration. As part of the management team reporting to the CEO, leadership presence and independent decision-making will be important.
Self-Assessment:
- Are you comfortable balancing strategic planning with day-to-day campaign management?
- Do you thrive in a data-driven environment where decisions are based on performance metrics?
- Are you experienced in managing teams while also collaborating with other departments?
- Are you interested in the healthcare technology sector?
- Do you enjoy working in an international company with global teams?
ASSUMPTION: These cultural elements are inferred from the job responsibilities, benefits package, and company description, rather than explicitly stated company values.
⚠️ Potential Challenges
- Balancing multiple marketing channels (call center, paid search, social media, email) simultaneously requires broad expertise
- Reporting directly to the CEO may involve high visibility and pressure to deliver measurable results
- Managing a team while also being responsible for strategic planning and execution can be demanding
- Healthcare industry has specific regulatory considerations that may affect marketing strategies
- Working within a global organization may require navigation of different regional priorities
- The competitive e-health space (as mentioned in the job description) may require innovative approaches to stand out
ASSUMPTION: These potential challenges are identified based on the role description and typical demands of senior marketing positions, not specific issues with the company or role.
📈 Similar Roles Comparison
This Team Lead Performance Marketing role differs from similar positions in several ways:
- Broader than typical Performance Marketing Manager: Most performance marketing roles focus on digital channels only, while this position also includes call center management
- More senior than standard Team Lead: Direct reporting to CEO and management team membership indicates higher organizational influence than typical team lead positions
- Industry-specific focus: Healthcare/e-health expertise is valued, which is more specialized than general marketing leadership roles
- Balanced team size: Managing 3 specialists is a moderate team size that allows for hands-on leadership while still focusing on strategy
- Cross-functional collaboration: Partnership with global marketing teams and inbound sales requires more organizational navigation than some marketing leadership roles
ASSUMPTION: This comparison is based on standard industry patterns for performance marketing leadership positions and may vary based on specific company structures.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on projects such as:
- Channel Optimization Strategy: Analyzing performance across all marketing channels to determine optimal budget allocation for maximum ROI, resulting in a revised quarterly marketing investment plan
- Lead Generation Campaign: Developing an integrated multi-channel campaign targeting specific healthcare provider segments with personalized messaging to increase qualified leads
- Conversion Rate Optimization: Implementing A/B testing across landing pages and email sequences to improve conversion rates throughout the customer journey
- Performance Marketing Team Development: Creating specialized training programs and growth plans for each team member to enhance capabilities in specific channels
- Sales-Marketing Alignment Initiative: Collaborating with the Inbound Sales team to develop seamless lead handoff processes and shared KPIs
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives for performance marketing leadership roles.
❓ Key Questions to Ask During Interview
- "What are the most significant performance marketing challenges jameda is currently facing in the German healthcare market?"
- "How does jameda measure marketing success, and what KPIs would I be primarily responsible for improving?"
- "Can you describe the current composition and strengths of the marketing team I would be leading?"
- "How does marketing collaborate with other departments, particularly product and sales, to achieve company objectives?"
- "What is jameda's competitive advantage in the e-health space, and how does marketing reinforce this positioning?"
- "What opportunities do you see for innovation in jameda's performance marketing approach over the next 1-2 years?"
ASSUMPTION: These questions are suggested based on the role type and industry context but should be adapted to reflect your specific interests and priorities.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Customize your application: Highlight relevant performance marketing experience, team leadership skills, and healthcare industry knowledge if applicable
- Prepare your resume: Include key ATS terms like "performance marketing," "team leadership," "campaign optimization," "ROI analysis," and specific marketing platforms mentioned in the job description
- Develop portfolio examples: Prepare case studies of successful marketing campaigns you've led with quantifiable results
- Research the company: Explore Docplanner Group and jameda's services, market position, and recent news to demonstrate genuine interest
- Prepare for data-focused questions: Be ready to discuss how you approach marketing analytics and performance optimization
- Leadership examples: Identify specific instances where you've successfully led marketing teams and managed multiple channels
- Connect with current employees: If possible, reach out to current jameda team members via LinkedIn to gain additional insights