🔹 Job Title: Team Lead Performance Marketing
🔹 Company: Docplanner (jameda)
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing
As the Team Lead Performance Marketing at jameda (part of Docplanner Group), you will lead efforts to generate high-quality doctor and clinic leads and convert them into paying customers. You'll manage a portfolio including call center, paid, and email marketing while optimizing budget allocation and improving campaign performance across the customer funnel. This leadership role reports directly to the CEO, includes membership in jameda's Management team, and involves close collaboration with the global Marketing team to drive growth in the competitive e-health space.
ASSUMPTION: Based on the reporting line to the CEO and inclusion in the Management team, this appears to be a senior leadership position with significant strategic influence in the German market for Docplanner's jameda platform.
Strategy and Execution
✅ Design and implement comprehensive performance marketing strategies across multiple channels (call center, paid search, paid media, social media, email)
✅ Collaborate with leadership and finance on spend forecasting and ROI evaluation
✅ Develop and manage performance marketing budgets to maximize impact
✅ Stay informed about emerging digital marketing trends and technologies
✅ Experiment with new channels to expand reach
Campaign Management
✅ Oversee the creation, execution, and optimization of customer acquisition and retention campaigns
✅ Leverage A/B testing, audience segmentation, and creative analysis
✅ Monitor and analyze campaign performance metrics
✅ Prepare regular reports for leadership with KPI progress and recommendations
Team Management
✅ Manage, mentor, and develop a team of three performance marketers
✅ Set clear goals, provide regular feedback, and conduct performance reviews
✅ Collaborate with global content, design, and product teams
✅ Partner with Inbound Sales to align marketing efforts with pipeline goals
Education: Bachelor's or Master's degree in Marketing, Business, or related field (Master's degree preferred)
Experience: 5+ years of experience in performance/digital marketing, preferably in B2B environment
Skills:
Preferred: Experience in healthcare or SaaS industry
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package appears to be above average for the German tech industry, especially with the comprehensive wellness offerings, generous vacation policy, and ESOP.
ASSUMPTION: Without specific salary information, we cannot make an assessment of monetary compensation, but the comprehensive benefits package suggests competitive total compensation in line with senior marketing roles in the Berlin tech market.
Industry Position: Docplanner Group is described as the leading global provider of healthcare appointment booking and management solutions, operating in over 13 countries. jameda is positioned as Germany's largest healthcare platform within the Docplanner Group.
Company Size: Not specifically stated, but as a multinational organization operating in 13+ countries with multiple platforms, it appears to be a mid-to-large sized company.
Company Stage: Established growth company with international presence
ASSUMPTION: Based on the ESOP offering and established market position descriptions, Docplanner appears to be a growth-stage scale-up company with significant market presence rather than an early-stage startup or large enterprise.
Career Level: Senior/Leadership
Reporting Structure: Reports directly to the CEO; part of jameda's Management team
Team Size/Composition: Managing a team of 3 marketing specialists
Growth Opportunities: Significant strategic influence with direct CEO reporting line; potential for advancement within Docplanner Group's global structure
ASSUMPTION: The reporting relationship to the CEO suggests this is a key leadership role with high visibility and strategic importance to the German market operations. The inclusion in the Management team implies involvement in broader business decision-making beyond just marketing functions.
Office Type: Hybrid (flexibility to alternate between Berlin office and working from home)
Geographic Context: Berlin is Germany's startup capital with a vibrant tech ecosystem and multicultural environment. It offers a relatively affordable cost of living compared to other major European tech hubs.
Work Schedule: Flexible working hours with option to work remotely for up to 90 days per year
Regional Considerations: Germany offers strong work-life balance protections and labor rights. Berlin specifically is known for its innovative tech culture and international environment with English commonly used in tech workplaces.
ASSUMPTION: While the job posting mentions a Berlin office, the role likely involves collaboration with global teams across Docplanner's 13+ country operations, suggesting some early/late calls may be necessary depending on team distribution.
Typical Process: For leadership roles in tech companies in Germany, the process typically includes:
Key Assessment Areas:
Application Tips:
ATS Keywords: performance marketing, team management, digital marketing, campaign optimization, ROI analysis, paid search, paid media, email marketing, A/B testing, Google Ads, Meta Ads, LinkedIn Campaign Manager, marketing automation, SEO, SEM, PPC, data analytics, Hubspot, Salesforce, CRM, healthcare marketing, B2B marketing
ASSUMPTION: These insights are based on standard practices for senior marketing roles in German tech companies and may vary based on Docplanner's specific hiring practices.
Tools explicitly mentioned:
Likely additional tools based on role responsibilities:
ASSUMPTION: While not explicitly mentioned, proficiency with data visualization, reporting tools, and marketing analytics platforms is likely expected given the analytical nature of the role.
Company Values: While not explicitly stated, the job description implies values around:
Work Style: The role appears to involve a mix of strategic leadership, analytical work, and collaborative team management across global functions.
Self-Assessment:
ASSUMPTION: These cultural elements are inferred from the job description, benefits offerings, and company overview. The emphasis on work-life balance through vacation policies and wellness benefits suggests a culture that values employee wellbeing alongside performance.
ASSUMPTION: These potential challenges are identified based on the role description and common challenges in similar leadership positions. The actual intensity of these challenges would depend on the specific organizational context and market conditions.
Compared to other marketing leadership positions, this role:
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and hierarchies. The exact positioning may vary based on Docplanner's specific organizational structure.
Based on the listed responsibilities, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives in performance marketing leadership roles.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews based on your background and the conversation flow.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.