🔹 Job Title: Team Lead Performance Marketing
🔹 Company: Docplanner (jameda)
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing
As jameda's Team Lead Performance Marketing, you will lead a team of three marketing specialists to drive high-quality doctor and clinic lead generation and conversion. You'll optimize marketing budgets across call center, paid, and email marketing channels while implementing data-driven strategies to achieve growth objectives. This strategic leadership role reports directly to the CEO, places you on jameda's Management team, and requires close collaboration with the global Marketing team to drive growth in the competitive e-health space.
ASSUMPTION: Based on the reporting line to the CEO and membership in the Management team, this appears to be a senior leadership position with significant strategic influence, though specific leadership level isn't explicitly stated.
Strategy and Execution
✅ Design and implement comprehensive performance marketing strategies across multiple channels (call center, paid search, paid media, social media, email)
✅ Collaborate with leadership and finance to forecast spend and evaluate ROI
✅ Develop and manage performance marketing budgets to maximize impact
✅ Stay informed about emerging digital marketing trends, tools, and technologies
✅ Experiment with new channels and approaches to expand reach
Campaign Management
✅ Oversee the creation, execution, and optimization of customer acquisition and retention campaigns
✅ Leverage A/B testing, audience segmentation, and creative analysis to maximize campaign effectiveness
✅ Monitor and analyze campaign performance metrics to improve outcomes
✅ Prepare regular reports for leadership with KPI progress and recommendations
Team Management
✅ Manage, mentor, and develop a team of three performance marketers
✅ Set clear goals, provide regular feedback, and conduct performance reviews
✅ Work with global content, design, and product teams to ensure messaging consistency
✅ Partner with the Inbound Sales team to align marketing efforts with pipeline goals
Education: Bachelor's or Master's degree in Marketing, Business, or a related field (Master's degree is a plus)
Experience: 5+ years of experience in performance/digital marketing, preferably in a B2B environment
Skills:
Preferred: Experience in the healthcare or SaaS industry
Salary Range: Not specified
Benefits:
Industry Comparison: This benefits package is competitive for the German tech market, with 30 vacation days exceeding the standard German allotment (typically 24-28 days). The ESOP is particularly valuable in the European startup/tech ecosystem, where equity compensation is less common than in the US.
ASSUMPTION: While no salary is specified, marketing team lead roles in Berlin's healthtech sector typically range from €70,000-€90,000 annually, depending on experience and company stage, based on current market trends.
Industry Position: Docplanner Group is described as the leading global provider of healthcare appointment booking and management solutions, operating in over 13 countries. jameda, as part of Docplanner Group, is positioned as Germany's largest healthcare platform.
Company Size: Not specified
Company Stage: Established market leader with multinational presence
ASSUMPTION: Based on its description as a "Group" with operations in 13+ countries and established brand position as a "leading global provider," Docplanner appears to be a growth-stage or established company, not an early-stage startup. The presence of an ESOP program suggests it may still be privately held.
Career Level: Senior management
Reporting Structure: Reports directly to the CEO, part of jameda's Management team
Team Size/Composition: Manages a team of 3 marketing specialists
Growth Opportunities: Management-level position with significant strategic responsibility and C-level visibility, offering potential growth into broader marketing leadership or executive roles
ASSUMPTION: Based on the reporting relationship to the CEO and placement on the management team, this appears to be a department head role with significant influence on business outcomes. The company structure suggests potential growth paths toward CMO or other executive positions.
Office Type: Hybrid model with flexibility to work from the Berlin office or from home
Geographic Context: Berlin is Germany's technology hub with a vibrant startup ecosystem and international workforce. The city offers a relatively affordable cost of living compared to other European tech centers, with a diverse, creative atmosphere.
Work Schedule: Flexible working hours with the option to work remotely for up to 90 days per year
Regional Considerations: Germany offers strong employment protection laws, excellent healthcare, and work-life balance expectations. Berlin specifically has a large expat community, making it accessible for international professionals, though German language skills may be advantageous for deeper integration.
ASSUMPTION: While the listing mentions flexible hours and hybrid work, specific core hours or in-office requirements aren't specified. The 90-day remote work option suggests the company values in-person collaboration for the majority of the year.
Typical Process: For senior marketing roles at healthtech companies in Germany, the interview process typically includes:
Key Assessment Areas:
Application Tips:
ATS Keywords: Performance marketing, team lead, digital marketing, campaign management, ROI optimization, lead generation, Google Ads, Meta Ads, LinkedIn Ads, B2B marketing, marketing automation, SEO, SEM, PPC, data analytics, Hubspot, Salesforce, healthcare marketing, SaaS marketing
ASSUMPTION: These insights are based on industry standards for similar roles in the German healthtech sector, not directly stated in the job description.
Tools specifically mentioned:
Likely tools based on role responsibilities:
ASSUMPTION: Beyond the explicitly mentioned platforms, these additional tools are commonly used for performance marketing management in similar organizations but aren't specifically referenced in the job description.
Company Values: While not explicitly stated, the job description suggests Docplanner/jameda values innovation, accessibility in healthcare, efficiency, data-driven decision making, and continuous learning.
Work Style: The role appears to require a collaborative approach (working with global teams, leadership, sales), while also demanding independent strategic thinking and leadership. The emphasis on mentoring team members indicates a developmental, supportive leadership style is valued.
Self-Assessment Questions:
ASSUMPTION: The company values and work style are inferred from the role description, benefits package, and company mission statement rather than explicitly stated corporate values.
ASSUMPTION: These challenges are based on the role description and common challenges in similar positions, not directly stated difficulties.
This Team Lead Performance Marketing role differs from similar positions in several ways:
ASSUMPTION: This comparison is based on standard industry role definitions and may vary by company and region.
Based on the responsibilities outlined, someone in this role might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives in performance marketing leadership roles.
ASSUMPTION: These questions are suggested based on the role type and company context but would need adaptation based on specific interview dynamics and previous conversations.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
Application Preparation:
Research and Preparation:
Portfolio Preparation: