Sr. Video Marketing Strategist
Esri
Full-time
On-site
Redlands, California, United States
💡 Marketing Strategy & Planning
Here is the AI-enriched job listing for the Sr. Video Marketing Strategist role at Esri:
## 📌 Core Information
🔹 **Job Title:** Sr. Video Marketing Strategist
🔹 **Company:** Esri
🔹 **Location:** Redlands, California, United States
🔹 **Job Type:** Full-time
🔹 **Category:** 💡 Marketing Strategy & Planning
---
## 📌 Essential Job Details
### 🚀 Job Overview
As the Sr. Video Marketing Strategist at Esri, you will play a pivotal role in shaping the distribution and promotion strategy for the company's award-winning video content. Working closely with Esri's social media, web, public relations, and marketing teams, you will develop innovative plans to amplify the reach and visibility of Esri's impactful video storytelling across digital platforms. This role requires a strategic marketer who is passionate about leveraging video content to engage broader, targeted audiences.
**ASSUMPTION:** Based on the job description, this appears to be a senior-level role responsible for overseeing the strategic aspects of Esri's video marketing initiatives. The focus on cross-functional collaboration and leveraging existing partnerships indicates this is a strategic, rather than tactical, position.
---
### 📋 Key Responsibilities
✅ Develop and execute strategies to expand the external audience reach for Esri's video content across digital platforms, including collaboration with the social media, web, public relations, and marketing teams
✅ Advise on the incorporation of video into Esri's online user experiences and ensure best practices are implemented
✅ Explore promotional synergies with Esri's PR and media buying teams to amplify video content
✅ Work with video producers to re-purpose and create content optimized for digital distribution
✅ Leverage existing partnerships and cultivate new ones with Esri users, influencers, and external organizations for content co-promotion and distribution
✅ Oversee and support the dissemination of video content to internal Esri teams and provide guidance on using video to communicate with their audiences
✅ Collaborate with the analytics team to track video performance, create reports, and inform content strategy
**ASSUMPTION:** The responsibilities outlined in the job description are comprehensive and cover the key aspects of a senior-level video marketing strategist role, including external audience development, internal stakeholder engagement, and data-driven decision making.
---
### 🎯 Required Qualifications
**Education:** Bachelor's degree in Journalism, Public Relations, Marketing, English, Creative Writing, Video Production, or other communications discipline
**Experience:** 5+ years of experience in marketing, creative services promotion, or a related field, with at least 3 years of demonstrated success in amplifying video-centric messaging and storytelling via digital platforms
**Skills:** Proficiency in supporting, strategizing, and creating campaigns on digital platforms; experience copywriting or overseeing freelance copywriters; ability to work with digital analytics teams; strong organizational skills and attention to detail; ability to work in a team setting, independently, and on multiple tasks simultaneously in a fast-paced, deadline-driven environment
**ASSUMPTION:** The educational and experience requirements are clearly outlined in the job description. The skills needed for this role are also well-defined and aligned with the expected responsibilities.
---
### 💰 Compensation & Benefits
**Salary Range:** $70,720 - $114,400 USD
**Benefits:** Esri offers an industry-leading total rewards package, including comprehensive health and welfare benefits, 401(k) and profit-sharing programs, generous paid time off, and opportunities for professional development.
**ASSUMPTION:** The provided salary range is a reasonable estimate based on the seniority of the role and typical compensation for similar positions in the marketing/video production industry in the Redlands, California area.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** Esri is a leading provider of geographic information system (GIS) software, web GIS, and geodatabase management applications. The company is a pioneer in the GIS industry and has a strong global presence.
**Company Size:** Esri is a large enterprise-level organization with over 10,000 employees worldwide.
**Company Stage:** Esri is an established, mature company that has been in business for over 50 years.
**ASSUMPTION:** The information about Esri's industry leadership, global reach, and company size can be reasonably inferred from the company's profile and the nature of the video marketing role.
---
### 📊 Role Analysis
**Career Level:** This is a senior-level position, as indicated by the 5+ years of experience requirement and the strategic nature of the responsibilities.
**Reporting Structure:** The job description does not specify the reporting relationship, but it's likely this role would report to a marketing or video production executive.
**Team Size/Composition:** The job description suggests this role will work cross-functionally with various Esri teams, but the exact team size and composition are not provided.
**Growth Opportunities:** Given the seniority of the role and the breadth of responsibilities, there may be opportunities for career advancement within Esri's marketing or video production departments.
**ASSUMPTION:** The career level, reporting structure, and growth opportunities are inferred based on the job requirements and the typical structure of senior-level marketing roles in large organizations.
---
### 🌍 Location & Work Environment
**Office Type:** The job description does not specify the work environment, but Esri's headquarters are located in Redlands, California, which suggests this role may be primarily office-based or hybrid.
**Geographic Context:** Redlands is a city in Southern California known for its high-tech and entrepreneurial ecosystem, with a relatively low cost of living compared to nearby metropolitan areas.
**Work Schedule:** The job description does not mention specific work schedule details, but full-time roles at Esri typically follow a standard 40-hour workweek.
**Regional Considerations:** Applicants from outside the Redlands area should consider the cost of living and potential relocation requirements when applying for this role.
**ASSUMPTION:** The work environment and regional context are inferred based on the job location and Esri's company profile, but specific details about the work schedule and remote/hybrid options are not provided.
---
### 💼 Interview & Application Insights
**Typical Process:** The interview process for this role may include a phone/video screening, one or more in-person or virtual interviews, and potentially a skills assessment or portfolio review.
**Key Assessment Areas:** Esri will likely evaluate candidates' strategic marketing expertise, digital campaign experience, video content promotion skills, data analysis capabilities, and cross-functional collaboration abilities.
**Application Tips:** Applicants should highlight their experience in video marketing strategy, digital content distribution, and working with cross-functional teams. Incorporating relevant keywords from the job description into the resume and cover letter will help pass applicant tracking systems.
**ATS Keywords:** Some key terms to include in application materials are: video marketing strategy, digital content promotion, audience development, cross-functional collaboration, video analytics, content repurposing, media partnerships.
**ASSUMPTION:** The typical interview process and assessment areas are based on common practices for senior-level marketing roles, while the application tips and ATS keywords are industry standards for effectively navigating the hiring process.
---
### 🛠️ Tools & Technologies
The job description mentions the following tools and technologies that may be relevant for this role:
- Video production software (e.g., Adobe Creative Cloud)
- Digital analytics platforms
- Social media management and advertising tools
- Content management systems and web publishing platforms
**ASSUMPTION:** Additional industry-standard tools and technologies for video marketing, digital advertising, and data analysis may also be utilized in this role, even if not explicitly mentioned.
---
### 👔 Cultural Fit Considerations
**Company Values:** Esri is committed to diversity, equity, and inclusion, as evidenced by their Racial Equity and Social Justice initiatives. The company values collaboration, innovation, and using technology for positive global change.
**Work Style:** Based on the job responsibilities, this role likely requires a strategic thinker who can work independently, multitask in a fast-paced environment, and build strong relationships across different teams.
**Self-Assessment:** Applicants should consider whether they thrive in a collaborative, deadline-driven setting, have a passion for using video to drive impact, and are excited to work for a mission-driven, socially conscious organization.
**ASSUMPTION:** The company's values and work style are inferred from the job description and Esri's public-facing information, but may not capture the full breadth of the organizational culture.
---
### ⚠️ Potential Challenges
The key potential challenges for this role include:
- Balancing the needs and priorities of multiple internal teams and stakeholders
- Staying up-to-date with the rapidly evolving digital marketing landscape and video trends
- Demonstrating the measurable impact of video content promotion strategies
**ASSUMPTION:** These potential challenges are based on the cross-functional nature of the role, the focus on digital content distribution, and the need to show tangible results, which are common for senior-level marketing positions.
---
### 📈 Similar Roles Comparison
The Sr. Video Marketing Strategist role at Esri is similar to other senior-level positions in the marketing and video production industries, such as:
- Digital Content Strategist
- Video Marketing Manager
- Social Media Marketing Director
- Integrated Marketing Campaign Manager
However, this role has a stronger emphasis on video content distribution and promotion, as well as a focus on leveraging Esri's existing partnerships and user communities.
**ASSUMPTION:** The comparison to similar roles is based on the job responsibilities, required qualifications, and the typical career trajectory for senior-level marketing professionals.
---
### 📝 Sample Projects
Some examples of projects a Sr. Video Marketing Strategist at Esri might work on include:
- Developing a comprehensive digital distribution strategy to expand the reach of Esri's award-winning video content on platforms like YouTube, social media, and the company's website
- Coordinating with the Esri web team to optimize the user experience and video integration on the company's online properties
- Collaborating with the PR and media buying teams to secure promotional opportunities for Esri's video content, such as sponsorships or media placements
- Repurposing and creating new video assets tailored for specific digital channels and target audiences
- Establishing and nurturing partnerships with Esri influencers, users, and external organizations to co-promote video content
- Analyzing video performance data and making recommendations to the executive producers to inform the content strategy
**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to provide applicants with a better understanding of the type of work involved in this role.
---
### ❓ Key Questions to Ask During Interview
As a Sr. Video Marketing Strategist candidate, you may want to consider asking the following questions during the interview:
1. What are the primary goals and metrics that will be used to measure the success of this role?
2. Can you provide more details about the cross-functional collaboration process and how the different Esri teams (social, web, PR, etc.) currently work together on video content promotion?
3. What are some of the key video distribution channels and platforms that Esri currently utilizes, and how do you see the strategy evolving in the future?
4. Can you share examples of successful video content partnerships that Esri has established with external organizations or influencers, and what were the key factors that contributed to those successes?
5. How does the company approach professional development and career growth opportunities for senior-level marketing roles?
6. What are the biggest challenges you anticipate this position will need to address in the near-term and long-term?
**ASSUMPTION:** These questions are designed to help the candidate better understand the priorities, processes, and challenges associated with the Sr. Video Marketing Strategist role at Esri. They are based on the information provided in the job description and typical areas of interest for senior-level marketing professionals.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
To effectively pursue the Sr. Video Marketing Strategist opportunity at Esri, applicants should take the following steps:
1. Carefully review the job description and requirements to ensure you meet the qualifications.
2. Tailor your resume and cover letter to highlight your relevant experience in video marketing strategy, digital content promotion, and cross-functional collaboration.
3. Incorporate keywords from the job description, such as "video marketing strategy," "digital content distribution," and "audience development" into your application materials to optimize for Esri's applicant tracking system.
4. Research Esri's company culture, values, and mission to demonstrate your alignment and passion for the role during the interview process.
5. Prepare thoughtful questions to ask the interviewers that showcase your strategic thinking and interest in the position.
6. Be ready to discuss your data analysis and reporting capabilities, as well as your experience in working with various marketing and video production tools and technologies.
By following these steps, you can position yourself as a strong candidate for the Sr. Video Marketing Strategist role at Esri.
## Visual Customization Guide
Given that Esri is a large, established technology company, the visual elements of this job description should have a professional yet modern appearance. Some recommended adaptations include:
- Use a clean, structured layout with clear section headings and subtle use of icons
- Incorporate Esri's brand colors (shades of blue and green) to maintain visual consistency
- Utilize straightforward, informative graphics (e.g., salary range chart, company size infographic) to enhance readability
- Maintain a formal, but approachable, tone throughout the description
- Highlight Esri's commitment to diversity, equity, and inclusion with appropriate visuals
- Consider including relevant stock photography or illustrations related to video production, digital marketing, or GIS technology
These visual enhancements should be applied judiciously to ensure the job description remains clear, concise, and user-friendly for prospective applicants.
## 📌 Core Information
🔹 **Job Title:** Sr. Video Marketing Strategist
🔹 **Company:** Esri
🔹 **Location:** Redlands, California, United States
🔹 **Job Type:** Full-time
🔹 **Category:** 💡 Marketing Strategy & Planning
---
## 📌 Essential Job Details
### 🚀 Job Overview
As the Sr. Video Marketing Strategist at Esri, you will play a pivotal role in shaping the distribution and promotion strategy for the company's award-winning video content. Working closely with Esri's social media, web, public relations, and marketing teams, you will develop innovative plans to amplify the reach and visibility of Esri's impactful video storytelling across digital platforms. This role requires a strategic marketer who is passionate about leveraging video content to engage broader, targeted audiences.
**ASSUMPTION:** Based on the job description, this appears to be a senior-level role responsible for overseeing the strategic aspects of Esri's video marketing initiatives. The focus on cross-functional collaboration and leveraging existing partnerships indicates this is a strategic, rather than tactical, position.
---
### 📋 Key Responsibilities
✅ Develop and execute strategies to expand the external audience reach for Esri's video content across digital platforms, including collaboration with the social media, web, public relations, and marketing teams
✅ Advise on the incorporation of video into Esri's online user experiences and ensure best practices are implemented
✅ Explore promotional synergies with Esri's PR and media buying teams to amplify video content
✅ Work with video producers to re-purpose and create content optimized for digital distribution
✅ Leverage existing partnerships and cultivate new ones with Esri users, influencers, and external organizations for content co-promotion and distribution
✅ Oversee and support the dissemination of video content to internal Esri teams and provide guidance on using video to communicate with their audiences
✅ Collaborate with the analytics team to track video performance, create reports, and inform content strategy
**ASSUMPTION:** The responsibilities outlined in the job description are comprehensive and cover the key aspects of a senior-level video marketing strategist role, including external audience development, internal stakeholder engagement, and data-driven decision making.
---
### 🎯 Required Qualifications
**Education:** Bachelor's degree in Journalism, Public Relations, Marketing, English, Creative Writing, Video Production, or other communications discipline
**Experience:** 5+ years of experience in marketing, creative services promotion, or a related field, with at least 3 years of demonstrated success in amplifying video-centric messaging and storytelling via digital platforms
**Skills:** Proficiency in supporting, strategizing, and creating campaigns on digital platforms; experience copywriting or overseeing freelance copywriters; ability to work with digital analytics teams; strong organizational skills and attention to detail; ability to work in a team setting, independently, and on multiple tasks simultaneously in a fast-paced, deadline-driven environment
**ASSUMPTION:** The educational and experience requirements are clearly outlined in the job description. The skills needed for this role are also well-defined and aligned with the expected responsibilities.
---
### 💰 Compensation & Benefits
**Salary Range:** $70,720 - $114,400 USD
**Benefits:** Esri offers an industry-leading total rewards package, including comprehensive health and welfare benefits, 401(k) and profit-sharing programs, generous paid time off, and opportunities for professional development.
**ASSUMPTION:** The provided salary range is a reasonable estimate based on the seniority of the role and typical compensation for similar positions in the marketing/video production industry in the Redlands, California area.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** Esri is a leading provider of geographic information system (GIS) software, web GIS, and geodatabase management applications. The company is a pioneer in the GIS industry and has a strong global presence.
**Company Size:** Esri is a large enterprise-level organization with over 10,000 employees worldwide.
**Company Stage:** Esri is an established, mature company that has been in business for over 50 years.
**ASSUMPTION:** The information about Esri's industry leadership, global reach, and company size can be reasonably inferred from the company's profile and the nature of the video marketing role.
---
### 📊 Role Analysis
**Career Level:** This is a senior-level position, as indicated by the 5+ years of experience requirement and the strategic nature of the responsibilities.
**Reporting Structure:** The job description does not specify the reporting relationship, but it's likely this role would report to a marketing or video production executive.
**Team Size/Composition:** The job description suggests this role will work cross-functionally with various Esri teams, but the exact team size and composition are not provided.
**Growth Opportunities:** Given the seniority of the role and the breadth of responsibilities, there may be opportunities for career advancement within Esri's marketing or video production departments.
**ASSUMPTION:** The career level, reporting structure, and growth opportunities are inferred based on the job requirements and the typical structure of senior-level marketing roles in large organizations.
---
### 🌍 Location & Work Environment
**Office Type:** The job description does not specify the work environment, but Esri's headquarters are located in Redlands, California, which suggests this role may be primarily office-based or hybrid.
**Geographic Context:** Redlands is a city in Southern California known for its high-tech and entrepreneurial ecosystem, with a relatively low cost of living compared to nearby metropolitan areas.
**Work Schedule:** The job description does not mention specific work schedule details, but full-time roles at Esri typically follow a standard 40-hour workweek.
**Regional Considerations:** Applicants from outside the Redlands area should consider the cost of living and potential relocation requirements when applying for this role.
**ASSUMPTION:** The work environment and regional context are inferred based on the job location and Esri's company profile, but specific details about the work schedule and remote/hybrid options are not provided.
---
### 💼 Interview & Application Insights
**Typical Process:** The interview process for this role may include a phone/video screening, one or more in-person or virtual interviews, and potentially a skills assessment or portfolio review.
**Key Assessment Areas:** Esri will likely evaluate candidates' strategic marketing expertise, digital campaign experience, video content promotion skills, data analysis capabilities, and cross-functional collaboration abilities.
**Application Tips:** Applicants should highlight their experience in video marketing strategy, digital content distribution, and working with cross-functional teams. Incorporating relevant keywords from the job description into the resume and cover letter will help pass applicant tracking systems.
**ATS Keywords:** Some key terms to include in application materials are: video marketing strategy, digital content promotion, audience development, cross-functional collaboration, video analytics, content repurposing, media partnerships.
**ASSUMPTION:** The typical interview process and assessment areas are based on common practices for senior-level marketing roles, while the application tips and ATS keywords are industry standards for effectively navigating the hiring process.
---
### 🛠️ Tools & Technologies
The job description mentions the following tools and technologies that may be relevant for this role:
- Video production software (e.g., Adobe Creative Cloud)
- Digital analytics platforms
- Social media management and advertising tools
- Content management systems and web publishing platforms
**ASSUMPTION:** Additional industry-standard tools and technologies for video marketing, digital advertising, and data analysis may also be utilized in this role, even if not explicitly mentioned.
---
### 👔 Cultural Fit Considerations
**Company Values:** Esri is committed to diversity, equity, and inclusion, as evidenced by their Racial Equity and Social Justice initiatives. The company values collaboration, innovation, and using technology for positive global change.
**Work Style:** Based on the job responsibilities, this role likely requires a strategic thinker who can work independently, multitask in a fast-paced environment, and build strong relationships across different teams.
**Self-Assessment:** Applicants should consider whether they thrive in a collaborative, deadline-driven setting, have a passion for using video to drive impact, and are excited to work for a mission-driven, socially conscious organization.
**ASSUMPTION:** The company's values and work style are inferred from the job description and Esri's public-facing information, but may not capture the full breadth of the organizational culture.
---
### ⚠️ Potential Challenges
The key potential challenges for this role include:
- Balancing the needs and priorities of multiple internal teams and stakeholders
- Staying up-to-date with the rapidly evolving digital marketing landscape and video trends
- Demonstrating the measurable impact of video content promotion strategies
**ASSUMPTION:** These potential challenges are based on the cross-functional nature of the role, the focus on digital content distribution, and the need to show tangible results, which are common for senior-level marketing positions.
---
### 📈 Similar Roles Comparison
The Sr. Video Marketing Strategist role at Esri is similar to other senior-level positions in the marketing and video production industries, such as:
- Digital Content Strategist
- Video Marketing Manager
- Social Media Marketing Director
- Integrated Marketing Campaign Manager
However, this role has a stronger emphasis on video content distribution and promotion, as well as a focus on leveraging Esri's existing partnerships and user communities.
**ASSUMPTION:** The comparison to similar roles is based on the job responsibilities, required qualifications, and the typical career trajectory for senior-level marketing professionals.
---
### 📝 Sample Projects
Some examples of projects a Sr. Video Marketing Strategist at Esri might work on include:
- Developing a comprehensive digital distribution strategy to expand the reach of Esri's award-winning video content on platforms like YouTube, social media, and the company's website
- Coordinating with the Esri web team to optimize the user experience and video integration on the company's online properties
- Collaborating with the PR and media buying teams to secure promotional opportunities for Esri's video content, such as sponsorships or media placements
- Repurposing and creating new video assets tailored for specific digital channels and target audiences
- Establishing and nurturing partnerships with Esri influencers, users, and external organizations to co-promote video content
- Analyzing video performance data and making recommendations to the executive producers to inform the content strategy
**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to provide applicants with a better understanding of the type of work involved in this role.
---
### ❓ Key Questions to Ask During Interview
As a Sr. Video Marketing Strategist candidate, you may want to consider asking the following questions during the interview:
1. What are the primary goals and metrics that will be used to measure the success of this role?
2. Can you provide more details about the cross-functional collaboration process and how the different Esri teams (social, web, PR, etc.) currently work together on video content promotion?
3. What are some of the key video distribution channels and platforms that Esri currently utilizes, and how do you see the strategy evolving in the future?
4. Can you share examples of successful video content partnerships that Esri has established with external organizations or influencers, and what were the key factors that contributed to those successes?
5. How does the company approach professional development and career growth opportunities for senior-level marketing roles?
6. What are the biggest challenges you anticipate this position will need to address in the near-term and long-term?
**ASSUMPTION:** These questions are designed to help the candidate better understand the priorities, processes, and challenges associated with the Sr. Video Marketing Strategist role at Esri. They are based on the information provided in the job description and typical areas of interest for senior-level marketing professionals.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
To effectively pursue the Sr. Video Marketing Strategist opportunity at Esri, applicants should take the following steps:
1. Carefully review the job description and requirements to ensure you meet the qualifications.
2. Tailor your resume and cover letter to highlight your relevant experience in video marketing strategy, digital content promotion, and cross-functional collaboration.
3. Incorporate keywords from the job description, such as "video marketing strategy," "digital content distribution," and "audience development" into your application materials to optimize for Esri's applicant tracking system.
4. Research Esri's company culture, values, and mission to demonstrate your alignment and passion for the role during the interview process.
5. Prepare thoughtful questions to ask the interviewers that showcase your strategic thinking and interest in the position.
6. Be ready to discuss your data analysis and reporting capabilities, as well as your experience in working with various marketing and video production tools and technologies.
By following these steps, you can position yourself as a strong candidate for the Sr. Video Marketing Strategist role at Esri.
## Visual Customization Guide
Given that Esri is a large, established technology company, the visual elements of this job description should have a professional yet modern appearance. Some recommended adaptations include:
- Use a clean, structured layout with clear section headings and subtle use of icons
- Incorporate Esri's brand colors (shades of blue and green) to maintain visual consistency
- Utilize straightforward, informative graphics (e.g., salary range chart, company size infographic) to enhance readability
- Maintain a formal, but approachable, tone throughout the description
- Highlight Esri's commitment to diversity, equity, and inclusion with appropriate visuals
- Consider including relevant stock photography or illustrations related to video production, digital marketing, or GIS technology
These visual enhancements should be applied judiciously to ensure the job description remains clear, concise, and user-friendly for prospective applicants.