Drive digital growth and new product launches for a global digital security leader
🔹 Job Title: Senior Marketing Strategist (Fixed-term Contract)
🔹 Company: DigiCert
🔹 Location: Cape Town, Western Cape, South Africa
🔹 Job Type: Full-time Contract
🔹 Category: 💡 Marketing Strategy & Planning
DigiCert is seeking an experienced Senior Marketing Strategist with a proven track record to join their team on a fixed-term contract. This role focuses on developing and executing strategic marketing campaigns with emphasis on top-of-funnel growth and demand generation for new product releases. The successful candidate will leverage expertise in email marketing, search engine marketing (SEM), and search engine optimization (SEO) to enhance DigiCert's online visibility, drive high-quality lead acquisition, and support pipeline growth for their digital security solutions.
ASSUMPTION: This is a fixed-term contract position rather than permanent employment based on the job title, though the contract duration is not specified in the original listing.
Education: Bachelor's degree in Marketing, Business, Communications, or related field (MBA or relevant advanced degree is a plus)
Experience: Minimum 8+ years in marketing roles with proven expertise in demand generation, email marketing, SEM, SEO, and digital strategy
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package appears comprehensive for the South African market, including both retirement and health provisions along with wellness benefits.
ASSUMPTION: The compensation package likely aligns with senior marketing roles in the technology sector in Cape Town, which typically offer competitive benefits. The provident fund mentioned is South Africa's equivalent to retirement plans in other countries.
Industry Position: DigiCert is a leading global security authority in the digital certificate and encryption space. Their solutions are trusted by major ecommerce brands, the world's largest companies, major cloud providers, financial systems, and IoT manufacturers.
Company Size: Large, established global company
Company Stage: Mature enterprise focused on innovation in the digital security space
ASSUMPTION: Based on their description as a "leading, global security authority" and mention of their widespread usage across major brands and systems, DigiCert appears to be a well-established player in the digital security space rather than an emerging company.
Career Level: Senior
Reporting Structure: Likely reports to Marketing Director or VP of Marketing
Team Size/Composition: Collaborative role working with content and creative teams
Growth Opportunities: Potential for broadening strategic marketing experience in a global technology security firm
ASSUMPTION: The reporting structure is assumed based on typical organizational hierarchies for senior marketing roles. The collaborative aspects are mentioned specifically in the job description regarding work with content and creative teams.
Office Type: Not specified
Geographic Context: Cape Town is a major technology hub in Africa with a growing digital economy and relatively lower cost of living compared to European or North American tech centers.
Work Schedule: Standard full-time schedule presumed
Regional Considerations: South Africa offers a dynamic marketing environment with unique challenges and opportunities in the African market context.
ASSUMPTION: While the work arrangement (remote/hybrid/in-office) is not specified, Cape Town has a strong tech presence and DigiCert appears to have a local office. The position may have some flexibility, but this is not explicitly stated.
Typical Process: For senior marketing roles, expect multiple rounds potentially including initial screening, panel interviews with marketing leadership, case studies or strategy presentations, and possibly assessments of analytical capabilities.
Key Assessment Areas: Strategic thinking, digital marketing expertise, analytical capabilities, experience with new product launches, and demonstrable results from previous campaigns.
Application Tips: Highlight specific metrics and results from prior demand generation campaigns, emphasize experience with new product launches, and showcase your knowledge of digital marketing channels explicitly mentioned (email, SEM, SEO).
ATS Keywords: demand generation, TOFU, email marketing, SEM, SEO, marketing strategy, digital marketing, campaign management, product launch, marketing analytics, competitive intelligence, lead generation
ASSUMPTION: These insights are based on industry standards for senior marketing roles in technology companies and are not explicitly mentioned in the job description.
ASSUMPTION: While specific tools like Google Analytics, SEMrush, Moz, Outreach, HubSpot, Marketo, and MailChimp are mentioned, the actual tools used at DigiCert may vary. Experience with these or similar platforms would be valuable.
Company Values: Innovation, trust, and security appear central to DigiCert's identity as they describe themselves as "disrupting our own category" while providing digital trust solutions.
Work Style: Results-driven, proactive, and collaborative with an emphasis on data-informed decision making.
Self-Assessment Questions:
ASSUMPTION: The cultural values are inferred from company description and the emphasis on being "results-driven" and innovative in the security space.
ASSUMPTION: These challenges are identified based on the nature of the role, the security industry context, and the fixed-term contract structure mentioned in the job title.
This Senior Marketing Strategist role appears more technically focused than typical senior marketing positions, with greater emphasis on digital marketing channels and demand generation for technical products. Unlike traditional marketing manager roles that might oversee broader brand initiatives or manage teams, this position emphasizes hands-on execution of digital strategies with particular focus on new product launches. The role combines elements of digital marketing specialist, growth marketer, and product marketing manager positions.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and the specific emphasis on digital channels and product launches in the job description.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical projects in digital security marketing.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.