🔹 Job Title: Sr. Manager, Growth Marketing
🔹 Company: Samsung Electronics (Samsung Ads division)
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
As the Sr. Manager of Growth Marketing at Samsung Ads, you will be responsible for developing and executing data-driven marketing strategies to increase Samsung Ads' customer base and revenue. This is a key leadership role in a new division within the Marketing organization where you'll help grow the team responsible for optimizing the customer lifecycle from acquisition through retention. You'll work at the intersection of performance marketing, go-to-market approach, sales enablement, and activation strategy while driving engagement through insights-led content across multiple channels.
ASSUMPTION: The job title in the listing shows "Sr. Manager, Growth Marketing-2" where the "-2" likely indicates an internal classification or grade level rather than being part of the external job title.
Education: Not specified
Experience: 8-12 years in an organization supporting Advertising Sales function for F100 brands, with dedicated experience in Growth Marketing
Skills:
ASSUMPTION: While a specific degree is not mentioned, the seniority of the role and industry standards suggest that a bachelor's degree in Marketing, Business, or related field is likely expected.
Salary Range: $175,000 - $200,000 (specifically for candidates based in New York, NY)
Benefits: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives
Industry Comparison: This compensation range is competitive with market rates for senior marketing leadership roles in the advertising technology sector in major metropolitan areas.
ASSUMPTION: The salary range may vary for candidates in other locations based on cost of living adjustments, which is standard practice for nationwide roles.
Industry Position: Samsung Ads is an advanced advertising platform within Samsung Electronics, connecting advertisers with audiences across 100M+ Samsung Households globally. The platform leverages first-party audience data, data science, and brand-safe cross-device ad inventory.
Company Size: Samsung Electronics is a global technology leader with large-scale operations.
Company Stage: Established enterprise with a growth-focused advertising division.
ASSUMPTION: Samsung Ads appears to be a growth division within the larger Samsung Electronics organization, suggesting it operates with some of the agility of a growth-stage company while having the resources of an enterprise.
Career Level: Senior leadership position
Reporting Structure: Reports to the Head of Growth Marketing
Team Size/Composition: Will help grow a team focused on customer lifecycle optimization
Growth Opportunities: Potential to establish and scale a new division, develop leadership capabilities, and drive strategic impact in a high-visibility area
ASSUMPTION: This role likely involves both hands-on execution and team leadership, with an opportunity to build and shape a department as the division grows.
Office Type: Not explicitly specified
Geographic Context: United States-based role with specific salary information provided for New York, NY
Work Schedule: Standard full-time
Regional Considerations: The role appears to be available nationwide with possible location-based compensation adjustments
ASSUMPTION: Given the collaborative nature described and the lack of specific mention of remote work, this may be an in-office or hybrid role, possibly with flexibility depending on location.
Typical Process: For senior marketing roles at large technology companies, the interview process typically includes initial screening, multiple rounds of interviews with marketing leadership and cross-functional stakeholders, and possibly a presentation or strategic exercise.
Key Assessment Areas: Strategic thinking, data-driven decision making, leadership capabilities, track record of growth marketing success, cross-functional collaboration skills, and experience with marketing technology stack.
Application Tips: Emphasize quantifiable results from previous growth marketing initiatives, showcase experience with full customer lifecycle optimization, and highlight expertise in B2B lead generation and nurturing.
ATS Keywords: growth marketing, B2B lead generation, customer lifecycle, acquisition strategy, retention marketing, performance marketing, multichannel marketing, marketing automation, data analytics, content strategy
ASSUMPTION: These insights are based on standard industry practices for senior marketing roles at large technology companies.
ASSUMPTION: While specific tools aren't mentioned, these are standard technologies used in growth marketing roles. Samsung Ads likely uses enterprise-level marketing technology solutions.
Company Values: Entrepreneurial spirit, collaboration, problem-solving, innovation, excellence, and creating impactful results for customers.
Work Style: Fast-paced, dynamic environment that values cross-functional collaboration, data-driven decision making, experimentation, and ownership.
Self-Assessment:
ASSUMPTION: The description of Samsung Ads as having an "entrepreneurial and collaborative spirit" suggests a culture that blends innovation with teamwork, which is common in growth-focused divisions of large enterprises.
ASSUMPTION: These challenges are inferred from the responsibilities outlined and are common in growth marketing leadership roles that bridge performance marketing and sales enablement.
This role combines elements of several specialized positions found at other companies:
ASSUMPTION: This comparison is based on standard industry role structures in advertising technology and B2B marketing organizations.
ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job description and typical growth marketing initiatives.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.