S

Sr. Manager, Growth Marketing-1

Samsung Electronics
Full-time
On-site
United States
๐Ÿš€ Growth Marketing
Sr. Manager, Growth Marketing-1 at Samsung Electronics

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Sr. Manager, Growth Marketing-1

๐Ÿ”น Company: Samsung Electronics (Samsung Ads division)

๐Ÿ”น Location: United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿš€ Growth Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As Sr. Manager of Growth Marketing at Samsung Ads, you'll lead data-driven marketing strategies to increase Samsung Ads' customer base and revenue. You'll join a new division within the Marketing organization, reporting to the Head of Growth Marketing, where you'll optimize the customer lifecycle to drive acquisition, conversion, and retention while managing content strategy across owned and paid channels. Your work will directly contribute to Samsung Ads' position as an advanced advertising platform connecting advertisers with over 100M Samsung Households worldwide.

ASSUMPTION: The job level is senior management based on the title "Sr. Manager" and the required experience of 8-12 years. The position appears to have strategic influence but likely doesn't include direct C-suite reporting relationships.


๐Ÿ“‹ Key Responsibilities

  • โœ… Develop and execute data-driven marketing strategies to increase Samsung Ads' customer base and revenue
  • โœ… Plan, test, and scale a B2B Lead Generation program to grow adoption of business solutions
  • โœ… Drive strategies optimizing the entire customer lifecycle including acquisition, retention, and engagement
  • โœ… Manage multichannel strategy and execution across paid advertisements, SEO, SEM, social, email, and web
  • โœ… Oversee data & customer analytics to make data-driven decisions maximizing LTV, product journeys, and attribution modeling
  • โœ… Collaborate with Sales to define ideal customer profiles, buyer personas, and targeted segments
  • โœ… Generate and execute content strategy aligned with consumer journey touchpoints
  • โœ… Identify optimization opportunities to improve conversion rates at each stage of the consumer lifecycle
  • โœ… Work with Business Operations to optimize lead flow processes to the Sales organization
  • โœ… Foster a culture of continuous experimentation and optimization across B2B channels
  • โœ… Collaborate with cross-functional teams and vendors to enhance business capabilities

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 8-12 years in an organization supporting Advertising Sales functions for F100 brands, with dedicated experience in Growth Marketing (Publisher or ad tech experience a plus)

Skills:

  • Proven ability to ideate and execute creative new-user acquisition initiatives
  • Leadership, management, and communication skills
  • Exceptional project management skills with strong problem-solving mindset
  • Skill in creating insightful measurement reports and dashboards
  • Knowledge of latest marketing technologies and trends, including AI-assisted tools
  • Demonstrated agility in fast-paced, dynamic work environments

ASSUMPTION: While no formal education requirement is stated, roles at this level typically require at least a bachelor's degree in Marketing, Business, Communications or related field, with many candidates having advanced degrees. This is inferred from the seniority level and compensation range.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: $175,000 ~ $200,000 (for candidates based in New York, NY)

Benefits: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives

Industry Comparison: This compensation range aligns with or slightly exceeds industry averages for senior marketing roles in major metropolitan areas, particularly for specialized Growth Marketing positions within technology companies.

ASSUMPTION: Compensation may vary based on location within the United States, with potentially lower ranges for areas with lower cost of living compared to New York. The actual compensation is likely influenced by the candidate's experience and specific skill matches.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Samsung Ads is Samsung Electronics' advanced advertising platform connecting advertisers with 100M+ Samsung Households globally. It leverages first-party audience data, data science, and brand-safe cross-device ad inventory across CTV, native apps, mobile, and retail display.

Company Size: Samsung Electronics is a global technology giant with over 250,000 employees worldwide

Company Stage: Established enterprise with Samsung Ads representing a growing division within the larger organization

ASSUMPTION: While specific growth metrics for Samsung Ads aren't provided, it appears to be in a growth phase within Samsung's established infrastructure, based on references to building "a world-class organization" with an "entrepreneurial and collaborative spirit."


๐Ÿ“Š Role Analysis

Career Level: Senior Management

Reporting Structure: Reports to the Head of Growth Marketing

Team Size/Composition: The listing mentions helping "grow the team," suggesting team leadership responsibilities

Growth Opportunities: Potential progression to Head of Growth Marketing or broader marketing leadership roles within Samsung's ecosystem

ASSUMPTION: This role likely involves both strategic leadership and hands-on execution given the detailed technical requirements and leadership expectations. The position may involve managing junior team members or contractors based on the mention of helping "grow the team."


๐ŸŒ Location & Work Environment

Office Type: Not explicitly specified

Geographic Context: Position is in the United States, with salary information specifically referenced for New York, NY

Work Schedule: Standard full-time schedule

Regional Considerations: While based in the US, the role supports Samsung Ads' global advertising platform reaching over 100M Samsung households worldwide

ASSUMPTION: Given the collaborative nature described and lack of specific mention of remote work, this position likely requires at least partial in-office presence, potentially at a Samsung office in New York or another major US technology hub. The cross-functional collaboration mentioned suggests significant stakeholder management across departments.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Samsung typically employs a multi-stage interview process including initial HR screening, hiring manager interview, panel/team interviews, and potentially case studies demonstrating growth marketing expertise

Key Assessment Areas: Strategic thinking, data analysis capabilities, past campaign performance metrics, leadership skills, cross-functional collaboration experience, and understanding of marketing technologies

Application Tips: Highlight specific metrics and results from previous growth marketing initiatives, showcase experience with full-funnel B2B marketing, and demonstrate knowledge of advertising technology

ATS Keywords: Growth marketing, B2B lead generation, customer lifecycle, acquisition strategy, retention marketing, content strategy, performance marketing, marketing analytics, multichannel marketing, SEO, SEM, attribution modeling, marketing automation

ASSUMPTION: These insights are based on standard practices for senior marketing roles in technology companies and the specific requirements mentioned in the job description.


๐Ÿ› ๏ธ Tools & Technologies

  • Marketing automation platforms
  • CRM systems
  • Analytics and attribution tools
  • SEO/SEM platforms
  • Content management systems
  • Email marketing platforms
  • Social media marketing tools
  • AI-assisted marketing technologies
  • Data visualization and reporting tools

ASSUMPTION: While specific tools aren't mentioned, proficiency with these types of platforms is standard for senior growth marketing roles. Samsung likely uses enterprise-level marketing technology solutions given their size and scope.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Entrepreneurial spirit, collaboration, problem-solving, innovation, excellence, and delivering unparalleled results for customers

Work Style: Fast-paced, dynamic environment with cross-functional collaboration and an emphasis on data-driven decision making

Self-Assessment:

  • Are you comfortable in an entrepreneurial environment where you need to create opportunities?
  • Do you thrive in fast-paced settings requiring agility and adaptability?
  • Can you effectively collaborate across departments while taking ownership of your area?
  • Are you passionate about data-driven marketing approaches?

ASSUMPTION: These cultural elements are inferred from statements in the job description about Samsung Ads being "grounded in an entrepreneurial and collaborative spirit" and seeking someone who can "thrive in a fast-paced and dynamic environment."


โš ๏ธ Potential Challenges

This role requires balancing strategic planning with hands-on execution across multiple channels and technologies. The position spans numerous responsibilities from lead generation to content strategy to analytics, requiring broad expertise. Working within a large corporation while maintaining the "entrepreneurial spirit" mentioned may require navigating organizational complexities. Measuring and demonstrating ROI across diverse marketing initiatives could be challenging.

ASSUMPTION: These challenges are inferred from the broad scope of responsibilities and the organizational context of working within a large global company while maintaining agility and innovation.


๐Ÿ“ˆ Similar Roles Comparison

This Sr. Manager, Growth Marketing role differs from traditional marketing management positions by its strong emphasis on data analytics, experimentation, and full-funnel optimization. Unlike pure demand generation roles, it encompasses both acquisition and retention. Compared to content marketing leadership positions, this role incorporates content as part of a broader growth strategy rather than as the primary focus. It requires more technical and analytical skills than typical marketing communications roles, while demanding more strategic thinking than purely tactical digital marketing positions.

ASSUMPTION: This comparison is based on standard industry patterns for growth marketing versus other marketing specializations.


๐Ÿ“ Sample Projects

  • Designing and implementing an integrated B2B lead generation program targeting specific advertiser segments with measurable conversion goals
  • Creating a data-driven content strategy aligning thought leadership pieces with different stages of the customer journey
  • Developing an attribution model to accurately measure the impact of multichannel marketing efforts on customer acquisition
  • Building and optimizing automated nurture programs to improve conversion rates throughout the sales funnel
  • Conducting A/B testing across channels to optimize messaging and campaign performance

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical work in growth marketing leadership roles.


โ“ Key Questions to Ask During Interview

  1. What are the key growth metrics this role will be responsible for, and how do they align with Samsung Ads' overall business objectives?
  2. How is the marketing team structured, and how does the Growth Marketing team collaborate with other teams like Product, Sales, and Operations?
  3. Can you share more about your current marketing tech stack and data infrastructure for tracking customer journeys?
  4. What are the biggest challenges Samsung Ads is currently facing in customer acquisition and retention?
  5. How does Samsung Ads approach experimentation and testing new growth marketing strategies?
  6. What does success look like for this role in the first 90 days and the first year?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Tailor your resume to highlight relevant growth marketing experience, especially in B2B contexts and advertising technology. Include specific metrics showing your impact on customer acquisition, conversion rates, and revenue growth.
  2. Optimize your LinkedIn profile to include keywords from the job description, as Samsung recruiters likely use LinkedIn for candidate sourcing.
  3. Prepare a case study or portfolio showcasing a successful growth marketing initiative you've led, with emphasis on data-driven decision making.
  4. Research Samsung Ads thoroughly, including their advertising solutions, market position, and recent announcements or case studies.
  5. Connect with current or former employees at Samsung Ads through your professional network to gain additional insights about the company culture and expectations.
  6. Apply through Samsung's official careers page to ensure your application is properly tracked in their ATS.