📌 Core Information
🔹 Job Title: Sr. Manager B2B Growth Marketing
🔹 Company: GoodRx
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As the Sr. Manager of B2B Growth Marketing at GoodRx, you will lead the design and execution of scalable marketing strategies to drive awareness, comprehension, and loyalty to GoodRx B2B Solutions. You'll be responsible for building a functional B2B Marketing System that evolves current Growth Marketing tools and processes, while leading digital campaign strategy across channels and audiences. You will work cross-functionally to research, evaluate, and implement the necessary marcom tech stack to enhance marketing execution.
ASSUMPTION: This role is a leadership position within the B2B Growth Marketing team, likely reporting to a Director or VP of Marketing based on the seniority level and scope of responsibilities.
📋 Key Responsibilities
- ✅ Research and lead the development/launch of a best-in-class B2B healthcare marketing communications system (i.e., Marketo/Hubspot, Salesforce Marketing Cloud, Typeform)
- ✅ Build and launch capabilities and guide evaluation of supplemental tech stack additions
- ✅ Lead technical team to migrate current content to new platform with updated capabilities
- ✅ Support biopharma partner expansion through demand generation and marketing content creation
- ✅ Develop and execute B2B healthcare marketing campaigns across multiple channels (sponsored content, advertising, digital/social, events)
- ✅ Build and maintain a content hub for B2B clients
- ✅ Ensure brand quality and consistency across all marketing channels and content
- ✅ Develop audience and channel strategies that reach target B2B healthcare audiences
- ✅ Create engaging content (white papers, case studies, articles, videos, webinars)
- ✅ Design and execute growth marketing campaigns to hit lead and client engagement targets
- ✅ Support "surround sound" marketing for industry conferences and events
- ✅ Manage GoodRx B2B social and owned channels, including design, content, and performance tracking
- ✅ Measure campaign performance, manage advertising and content amplification budget
- ✅ Collaborate with content, sales, integrated & product marketing teams on customer outreach strategy
🎯 Required Qualifications
Education: Bachelor's degree (BS/BA) in Business Administration, Marketing or equivalent experience; MBA welcomed
Experience: 8+ years of experience in B2B marketing, specifically:
- Deep experience working with growth, sales, and executive teams
- SAAS product experience in a B2B role (required)
- Pharma-Tech experience (preferred)
- Track record of success in delivering and scaling marketing programs
- Experience with CRM/CMS tools
Skills:
- Understanding of B2B marketing tactics and how they work together (events, email, social, trade publishers)
- Exceptional written and verbal communication skills
- Experience crafting targeted messaging for multiple audiences
- Experience designing, executing, and measuring marketing strategies
- Ability to create and deliver compelling executive-level presentations
- Strong project management and organizational abilities
💰 Compensation & Benefits
Salary Range: Varies by location:
- San Francisco and Seattle: $121,000 - $193,000
- New York: $111,000 - $177,000
- Santa Monica: $101,000 - $161,000
- Other Office Locations: $91,000 - $145,000
Benefits:
- Medical, dental, and vision insurance
- 401(k) with company match
- Employee Stock Purchase Plan (ESPP)
- Unlimited vacation
- 13 paid holidays
- 72 hours of sick leave
- Mental wellness programs
- Financial wellness programs
- Fertility benefits
- Parental leave
- Pet insurance
- Supplemental life insurance
- Company-paid short-term and long-term disability
Industry Comparison: This compensation range is competitive within the healthcare technology sector for senior marketing roles, particularly considering the comprehensive benefits package.
📌 Applicant Insights
🔍 Company Context
Industry Position: GoodRx is the leading prescription savings platform in the U.S., trusted by more than 25 million consumers and 750,000 healthcare professionals annually. Since 2011, the company has helped consumers save nearly $75 billion on prescription costs.
Company Size: Large and established with significant market presence
Company Stage: Mature growth stage company with an established B2C presence, now expanding B2B offerings
ASSUMPTION: Based on user numbers and market position information provided, GoodRx appears to be a well-established company with significant resources to support growth initiatives.
📊 Role Analysis
Career Level: Senior Manager (mid-to-senior leadership)
Reporting Structure: Likely reports to a Director or VP of Marketing/Growth
Team Size/Composition: Will likely lead or coordinate with technical, content, and marketing teams
Growth Opportunities: Potential advancement to Director of B2B Marketing, VP of Growth, or broader healthcare marketing leadership roles
ASSUMPTION: The reporting structure and team composition are inferred based on the senior management level of the position and the cross-functional responsibilities mentioned in the job description.
🌍 Location & Work Environment
Office Type: Not specified, but company has multiple physical office locations
Geographic Context: Multiple office locations mentioned (San Francisco, Seattle, New York, Santa Monica, and others) with varying compensation scales
Work Schedule: Standard full-time schedule expected
Regional Considerations: Salary scales adjusted for cost of living in different regions
ASSUMPTION: While remote work isn't explicitly mentioned, the nationwide scope and variable location-based salary ranges suggest some flexibility in work location may be possible.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at healthcare tech companies, expect multiple rounds including:
- Initial screening with HR/recruiting
- Marketing team interviews
- Cross-functional interviews with sales and product teams
- Possible marketing strategy presentation or case study
- Final interview with senior leadership
Key Assessment Areas:
- B2B marketing strategy development experience
- Marketing technology stack knowledge (CRM, CMS, automation)
- Content marketing capabilities
- Campaign development and measurement expertise
- Healthcare industry knowledge (particularly pharma)
- Leadership and cross-functional collaboration abilities
Application Tips:
- Highlight specific B2B marketing systems you've implemented
- Showcase healthcare experience, particularly in pharma
- Quantify marketing campaign results and ROI from previous roles
- Emphasize cross-functional collaboration success stories
- Demonstrate familiarity with marketing technology platforms
ATS Keywords: B2B Marketing, Healthcare Marketing, Marketing Technology, CRM, CMS, Demand Generation, Content Marketing, Pharma Marketing, Digital Marketing, Growth Marketing, Marketing Operations, Campaign Management, Hubspot, Marketo, Salesforce Marketing Cloud
ASSUMPTION: These insights are based on standard practices for senior marketing roles in healthcare technology companies and are not specifically mentioned in the job listing.
🛠️ Tools & Technologies
- Marketing Automation: Marketo, Hubspot, Salesforce Marketing Cloud
- Form/Survey Tools: Typeform
- CRM Systems: Likely Salesforce
- Content Management Systems (CMS)
- Social Media Management Platforms
- Digital Analytics Tools
- Marketing Campaign Management Software
ASSUMPTION: While Marketo, Hubspot, Salesforce Marketing Cloud, and Typeform are explicitly mentioned, the other tools are industry-standard for B2B marketing roles and would likely be utilized in this position.
👔 Cultural Fit Considerations
Company Values: Based on the job listing, GoodRx appears to value:
- Innovation in healthcare accessibility
- Making healthcare more affordable
- Inclusivity and diversity
- Growth and continuous improvement
Work Style: The role suggests a collaborative, cross-functional environment with high standards for quality and strategic thinking
Self-Assessment:
- Are you passionate about improving healthcare accessibility?
- Do you enjoy building marketing systems and processes from the ground up?
- Are you comfortable collaborating across multiple departments?
- Can you balance strategic planning with hands-on execution?
- Do you thrive in an environment focused on measurable results and optimization?
ASSUMPTION: These cultural elements are inferred from GoodRx's stated mission of making healthcare more affordable and accessible, as well as their inclusive hiring statements and emphasis on cross-functional collaboration.
⚠️ Potential Challenges
- Building new marketing systems while maintaining ongoing campaign performance
- Navigating the highly regulated healthcare/pharma industry
- Balancing technical marketing system implementation with creative content development
- Managing relationships and expectations across multiple stakeholders (sales, product, executives)
- Measuring and attributing ROI for B2B healthcare marketing initiatives
ASSUMPTION: These challenges are based on the described responsibilities and common hurdles in B2B healthcare marketing roles, not explicitly stated difficulties.
📈 Similar Roles Comparison
This Sr. Manager B2B Growth Marketing role differs from similar positions in these ways:
- vs. Traditional B2B Marketing Manager: Heavier emphasis on marketing technology systems implementation and healthcare-specific knowledge
- vs. Marketing Technology Manager: More focus on content strategy and campaign execution rather than just martech implementation
- vs. Consumer Marketing Manager: Entirely focused on business clients (pharma companies, agencies) rather than end-users
- vs. Healthcare Marketing Director: More focused on growth and demand generation tactics rather than broader brand strategy
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in this job description.
📝 Sample Projects
- Evaluating, selecting, and implementing a new marketing automation platform for B2B outreach
- Creating a comprehensive content library of case studies showcasing successful pharma campaigns on the GoodRx platform
- Developing an integrated marketing campaign to support attendance and engagement at a major healthcare conference
- Building a marketing nurture program for pharmaceutical clients at different stages of the sales pipeline
- Establishing measurement frameworks and dashboards to track B2B marketing ROI
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and typical B2B healthcare marketing initiatives.
❓ Key Questions to Ask During Interview
- "How is success measured for this role in the first 6-12 months?"
- "What is the current state of the B2B marketing technology stack, and what are the most pressing needs for improvement?"
- "How does the B2B marketing team collaborate with the sales and product teams?"
- "What are the biggest challenges facing GoodRx's B2B growth strategy currently?"
- "How do you see the B2B marketing function evolving as GoodRx expands its healthcare partnerships?"
- "Can you share examples of successful B2B marketing initiatives GoodRx has implemented in the past?"
ASSUMPTION: These questions are suggested based on the role type and responsibilities described and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
Ready to apply? Here's how to strengthen your application:
- Tailor your resume: Include keywords like "B2B marketing," "healthcare marketing," "marketing technology," "demand generation," and "marketing operations" to pass ATS screening.
- Prepare your portfolio: Gather examples of B2B marketing campaigns you've led, marketing systems you've implemented, and results you've achieved.
- Research GoodRx thoroughly: Understand their business model, recent news, and how their B2B solutions complement their consumer offerings.
- Connect with current employees: Reach out to GoodRx marketing team members on LinkedIn to learn more about the company culture.
- Prepare to discuss measurable results: Be ready to quantify the impact of your past marketing initiatives in terms of lead generation, conversion rates, or revenue growth.
- Highlight relevant healthcare experience: Emphasize any experience in pharma or healthcare industries, particularly B2B relationships.