🔹 Job Title: Sr. Manager B2B Growth Marketing
🔹 Company: GoodRx
🔹 Location: Santa Monica, California, United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
As the Sr. Manager of B2B Growth Marketing at GoodRx, you will design and execute scalable marketing strategies to drive awareness, comprehension, and loyalty to GoodRx B2B Solutions. You'll be responsible for building a functional B2B Marketing System, evolving current Growth Marketing tools and processes, and leading digital campaign strategy across channels and audiences. Working with America's leading prescription savings platform, you'll help biopharmaceutical partners expand through demand generation and marketing content creation, ultimately supporting GoodRx's mission to help Americans find convenient and affordable healthcare.
ASSUMPTION: Based on the detailed description, this appears to be a newly created or recently expanded role focused on building out B2B marketing capabilities rather than maintaining existing systems, suggesting GoodRx is investing in growing its business partnerships.
ASSUMPTION: The role appears to have heavy emphasis on both strategic planning and tactical execution, suggesting this position will likely need to operate independently with minimal direct supervision while coordinating cross-functionally.
Education: Bachelor's degree (BS/BA) in Business Administration, Marketing or equivalent experience; MBA welcomed
Experience: 8+ years of experience in B2B marketing; SAAS product experience in a B2B role is required; Pharma-Tech experience preferred
Skills:
ASSUMPTION: While not explicitly stated as "required," the preference for pharma-tech experience suggests candidates from healthcare technology or pharmaceutical marketing backgrounds will be viewed more favorably in the selection process.
Salary Range: $101,000 - $161,000 (Santa Monica Office)
Benefits:
Industry Comparison: This compensation range appears competitive for senior marketing roles in the healthcare technology sector in Southern California, with particularly strong benefits compared to industry standards.
ASSUMPTION: The comprehensive benefits package suggests GoodRx places high value on employee wellbeing and retention, which typically indicates a positive work environment and company culture.
Industry Position: GoodRx is the leading prescription savings platform in the U.S., trusted by more than 25 million consumers and 750,000 healthcare professionals annually. The company has helped Americans save nearly $75 billion on prescription costs since 2011.
Company Size: Large growth-stage company with established market presence
Company Stage: Established growth company with significant market penetration
ASSUMPTION: Based on user numbers and savings figures provided, GoodRx appears to be a well-established company in its growth phase rather than an early-stage startup or mature enterprise. The emphasis on B2B growth suggests expansion into enterprise partnerships is a strategic priority.
Career Level: Senior
Reporting Structure: Not specified, but likely reports to a Director or VP of Marketing/Growth
Team Size/Composition: Not specified, but likely involves collaboration with cross-functional teams
Growth Opportunities: Potential advancement to Director-level roles in B2B marketing, growth marketing, or healthcare marketing leadership
ASSUMPTION: Given the senior manager title and responsibilities for building marketing systems, this role likely offers significant visibility to executive leadership and opportunities to demonstrate strategic impact, providing pathways to director-level positions.
Office Type: Not explicitly stated, appears to be in-office based on location-specific salary ranges
Geographic Context: Santa Monica is a tech hub within the Los Angeles metropolitan area, known for its high quality of life, beach-adjacent location, and growing tech scene often called "Silicon Beach"
Work Schedule: Standard full-time schedule, likely with flexibility given the unlimited vacation policy
Regional Considerations: Southern California offers a high cost of living but exceptional quality of life; the area has a growing healthcare technology sector
ASSUMPTION: While the listing doesn't explicitly state remote work policies, the inclusion of location-specific salary ranges for different office locations suggests this position may require some in-office presence at the Santa Monica headquarters.
Typical Process: For senior marketing roles at established healthcare tech companies, expect: initial screening call, portfolio review, panel interviews with marketing team and cross-functional stakeholders, and possibly a marketing strategy presentation
Key Assessment Areas: Strategic thinking, B2B marketing expertise, healthcare industry knowledge, marketing technology experience, results measurement approach, and leadership capabilities
Application Tips: Emphasize experience with marketing technology platforms, showcase measurable B2B marketing results, and highlight any healthcare or pharmaceutical marketing background
ATS Keywords: B2B marketing, growth marketing, healthcare marketing, Marketo, Hubspot, Salesforce Marketing Cloud, demand generation, content marketing, marketing automation, pharmaceutical marketing, SAAS marketing, CRM, marketing analytics
ASSUMPTION: These insights are based on industry standards for senior marketing roles at healthcare technology companies rather than GoodRx-specific information.
ASSUMPTION: Beyond the specifically mentioned platforms (Marketo, Hubspot, Salesforce Marketing Cloud, Typeform), these additional tools represent industry-standard marketing technologies likely relevant to this role.
Company Values: GoodRx emphasizes inclusivity, innovation, and affordability in healthcare; the company is committed to growing a diverse workforce
Work Style: Collaborative cross-functional environment with emphasis on measurable results and strategic thinking
Self-Assessment:
ASSUMPTION: The company values are inferred from their mission statement, diversity commitment, and position in making healthcare more affordable and accessible.
ASSUMPTION: These potential challenges are based on the breadth of responsibilities outlined in the job description and the nature of marketing in the healthcare technology sector.
This role combines elements of several specialized positions found in larger organizations:
ASSUMPTION: This comparison is based on standard industry role definitions and the comprehensive nature of this position suggests wearing multiple hats rather than narrow specialization.
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description.
ASSUMPTION: These questions are suggested based on the role type and company focus but may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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