Sr. Group Manager, Growth Marketing
Databricks📌 Core Information
🔹 Job Title: Sr. Group Manager, Growth Marketing
🔹 Company: Databricks
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As Sr. Group Manager, Growth Marketing at Databricks, you will lead the Product-Led Growth (PLG) marketing strategy to accelerate customer journeys, increase product adoption, and drive innovation through experimentation. This strategic leadership role focuses on optimizing the customer journey from acquisition to retention while collaborating across multiple departments including Product, Engineering, Sales, Analytics, and Operations.
ASSUMPTION: Based on the job title and description, this appears to be a senior leadership position responsible for managing a team of growth marketers, though the specific team size is not mentioned.
📋 Key Responsibilities
✅ Define and execute a comprehensive PLG marketing strategy across acquisition, activation, onboarding, monetization, and expansion
✅ Continuously test, monitor, and optimize marketing programs to maximize conversion, engagement, and customer lifetime value
✅ Mobilize global marketing resources to amplify PLG initiatives
✅ Develop targeted messaging and compelling content that resonates with audience pain points
✅ Define and track key performance metrics to evaluate PLG initiatives
✅ Oversee growth funnel optimization from acquisition to expansion
✅ Lead and mentor a high-performing team of growth marketers
✅ Drive cross-functional collaboration for user acquisition, conversion, adoption, usage, and retention
ASSUMPTION: The role appears to have significant P&L responsibility, though this is not explicitly stated but implied by the focus on growth metrics and customer lifetime value.
🎯 Required Qualifications
Education: Not specified
Experience: 10+ years of product or marketing growth experience in B2B
Skills:
- Proven track record of driving user and revenue growth through product-led initiatives
- Experience building and leading high-performing teams
- Strong analytical skills with experience in experimentation frameworks and A/B testing
- Data-driven decision-making capabilities
- Cross-functional leadership and stakeholder management
- Ability to analyze data, derive insights, and communicate results
ASSUMPTION: While not explicitly stated, this role likely requires a bachelor's degree at minimum, with possible preference for candidates with advanced degrees in Marketing, Business, or related fields, which is standard for senior marketing roles at enterprise technology companies.
💰 Compensation & Benefits
Salary Range: Varies by location zone within the US:
- Zone 1: $173,700 — $266,400 USD
- Zone 2: $156,400 — $239,700 USD
- Zone 3: $147,600 — $226,400 USD
- Zone 4: $139,000 — $213,100 USD
Benefits: Comprehensive benefits package available, specific details can be found at https://www.mybenefitsnow.com/databricks
Industry Comparison: The compensation range is competitive within the tech industry for senior marketing leadership roles, particularly for a high-growth company like Databricks. The wide salary bands allow for adjustment based on experience, location, and specific expertise.
ASSUMPTION: The company likely offers standard tech industry benefits such as health insurance, retirement plans, equity options, and PTO, though specific details require verification on their benefits website.
📌 Applicant Insights
🔍 Company Context
Industry Position: Databricks is a leader in the data and AI space, serving over 10,000 organizations worldwide including 50% of Fortune 500 companies. The company created the Databricks Data Intelligence Platform and is known for developing Apache Spark™, Delta Lake, and MLflow.
Company Size: Large, established tech company with global reach and offices worldwide
Company Stage: Growth-stage technology company with enterprise-level operations
ASSUMPTION: While not explicitly stated in the job posting, Databricks is a well-funded company that has gone through multiple investment rounds and is considered a leader in the data and AI space.
📊 Role Analysis
Career Level: Senior leadership position
Reporting Structure: Not specified, but likely reports to a VP or C-level executive
Team Size/Composition: Will lead a team of growth marketers, though exact size is not specified
Growth Opportunities: Potential advancement to VP-level marketing roles or expansion of responsibility areas within a high-growth company
ASSUMPTION: This role likely has significant impact on company growth strategies and could be a pathway to executive marketing leadership positions. The role probably includes management of other managers, given the "Group Manager" title and emphasis on team leadership.
🌍 Location & Work Environment
Office Type: Not specified, though Databricks has offices globally
Geographic Context: United States-based role with different compensation zones, suggesting flexibility in location
Work Schedule: Not specified, likely standard full-time hours with potential for flexibility
Regional Considerations: Compensation varies by location zone within the US, with higher compensation in presumably higher cost-of-living areas (Zone 1)
ASSUMPTION: Given the technology sector and current trends, this role may offer hybrid work options, though this is not explicitly stated and would need verification.
💼 Interview & Application Insights
Typical Process: For senior roles at tech companies like Databricks, candidates typically undergo multiple rounds of interviews including initial screening, panel interviews with team members and stakeholders, presentation of a strategic growth plan, and executive interviews.
Key Assessment Areas:
- Strategic thinking and PLG expertise
- Data analysis and experimentation capabilities
- Leadership and team management experience
- Cross-functional collaboration skills
- Track record of driving measurable growth outcomes
Application Tips:
- Highlight specific examples of PLG initiatives you've led and their measurable outcomes
- Showcase your experience with experimentation frameworks and data-driven decision making
- Emphasize your leadership approach and how you've built high-performing teams
- Demonstrate your understanding of the customer journey across acquisition, activation, retention, and expansion
ATS Keywords: Product-Led Growth, PLG, growth marketing, user acquisition, conversion optimization, A/B testing, experimentation, funnel optimization, data-driven marketing, customer journey, B2B marketing, team leadership
ASSUMPTION: These insights are based on standard industry practices for senior marketing roles at enterprise technology companies.
🛠️ Tools & Technologies
While specific tools aren't mentioned, this role would typically work with:
- Marketing automation platforms (Marketo, HubSpot, etc.)
- Analytics tools (Google Analytics, Mixpanel, Amplitude)
- A/B testing platforms (Optimizely, VWO)
- CRM systems (Salesforce)
- Project management tools (Asana, Jira, etc.)
- Data visualization tools (Tableau, Looker)
- Databricks' own data and AI platforms
ASSUMPTION: The tools listed are industry-standard for growth marketing roles and would likely be relevant for this position, though specific technologies used at Databricks may vary.
👔 Cultural Fit Considerations
Company Values: While not explicitly stated in the job listing, Databricks emphasizes diversity and inclusion as core values. The company appears to value innovation, data-driven decision making, and experimentation based on the job requirements.
Work Style: The role requires cross-functional collaboration with various teams including Product, Engineering, Sales, Analytics, and Operations. The emphasis on experimentation and innovation suggests a fast-paced, iterative work environment.
Self-Assessment:
- Are you comfortable operating in a data-driven environment with a focus on measurable results?
- Do you thrive in cross-functional environments that require influence without authority?
- Are you excited about building and mentoring teams?
- Do you enjoy the balance of strategic thinking and hands-on execution?
- Are you passionate about product-led growth strategies and customer journey optimization?
ASSUMPTION: These cultural elements are inferred from the job responsibilities, qualifications, and company description, as well as typical values in high-growth technology companies.
⚠️ Potential Challenges
- The broad scope of responsibilities across the entire customer journey may require extensive coordination across multiple teams
- Leading global marketing initiatives could involve navigating different time zones and cultural contexts
- Balancing strategic vision with hands-on experimentation and optimization
- Managing both team leadership responsibilities and cross-functional stakeholder relationships
- High expectations for driving measurable growth in a competitive market
ASSUMPTION: These potential challenges are inferred from the responsibilities listed and are common in senior growth marketing roles at technology companies.
📈 Similar Roles Comparison
This Sr. Group Manager, Growth Marketing role differs from other marketing leadership positions in several ways:
- vs. Traditional Marketing Director: More focused on product-led growth rather than brand or creative direction
- vs. Product Marketing Manager: Broader focus on the entire customer journey rather than just product positioning
- vs. Digital Marketing Manager: More strategic and cross-functional with deeper focus on product usage and expansion
- vs. Customer Success Leader: More acquisition and activation focused, though retention is also a component
ASSUMPTION: This comparison is based on standard industry patterns for growth marketing roles versus other marketing specializations.
📝 Sample Projects
Based on the listed responsibilities, a person in this role might work on:
- Designing and implementing in-product onboarding experiences to improve activation rates for new users
- Creating and testing a multi-channel acquisition strategy to increase qualified trial signups
- Developing an account expansion program to identify and convert users with potential for increased usage
- Building a cohesive experimentation roadmap to systematically optimize conversion at key funnel stages
- Implementing user segmentation strategies to personalize messaging based on user behavior and needs
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common PLG initiatives.
❓ Key Questions to Ask During Interview
- What are the most significant growth challenges Databricks is facing that this role would help address?
- How does the PLG strategy integrate with Databricks' overall go-to-market approach?
- What metrics will define success for this role in the first 6-12 months?
- How is the growth marketing team structured, and what is its relationship to other marketing functions?
- What experimentation infrastructure exists today, and what are the opportunities to expand or improve it?
- How does Databricks balance product-led and sales-led growth motions?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Research Databricks: Study their products, recent news, and market position in the data and AI space
- Optimize your resume: Highlight your PLG experience, team leadership, and quantifiable growth achievements
- Prepare your growth story: Develop clear narratives about specific growth initiatives you've led and their measurable impact
- Review your digital presence: Ensure your LinkedIn and other professional profiles align with your application
- Prepare for data-focused interviews: Be ready to discuss your approach to experimentation, analysis, and decision-making
- Research your salary zone: Check which compensation zone your location falls under using Databricks' zone mapping
When applying, include key terms like "product-led growth," "growth marketing," "experimentation," "user acquisition," and "funnel optimization" to improve visibility in applicant tracking systems.