Job Title: Social Media Specialist
Company: AVATR Global Design Center
Location: Munich, Bavaria, Germany
Job Type: Hybrid (Remote & On-site)
Category: Marketing & Communications
Date Posted: April 15, 2025
Experience Level: 5-10 years
Remote Status: Hybrid (Remote & On-site)
Key aspects of this role include:
ASSUMPTION: AVATR is looking for a strategic thinker with a deep understanding of social media platforms and a proven track record of driving results. The ideal candidate will have experience working with or managing creative agencies and be comfortable collaborating with internal teams to achieve ambitious growth targets.
Shape the Social Media Narrative: Define and evolve AVATR's social media strategy across key platforms, including Instagram, LinkedIn, WeChat, TikTok, and emerging channels.
Translate Design Vision into Content: Transform AVATR's core design philosophy and brand vision into impactful and engaging content plans that resonate with diverse audiences.
Define the AVATR Voice: Develop channel-specific tone, messaging, and content guidelines that authentically reflect AVATR's brand values and distinctive visual identity.
Drive Collaboration: Partner with AVATR's social media agency to develop and execute content calendars, optimize publishing strategies, and achieve ambitious platform growth targets.
Create Compelling Content: Collaborate with AVATR's design, marketing, and brand teams to develop and coordinate the creation of original social media content, spanning short-form videos, visually stunning imagery, thought-leadership pieces, and interactive experiences.
Manage Production: Brief and manage photo and video shoots, ensuring the creation of high-quality, on-brand content that elevates the AVATR aesthetic.
Oversee Content Execution: Manage the post-creation process, including copywriting, visual selection, hashtag strategy, and call-to-action development, to maintain consistent quality and brand alignment.
Cultivate Community: Monitor audience engagement and sentiment, collaborating with AVATR's agency to manage responses, foster interactions, and build meaningful relationships with the online community.
Identify Opportunities: Identify opportunities for community building, influencer collaborations, and platform-specific activations to grow AVATR's online presence and drive brand awareness.
Measure and Optimize: Establish measurable KPIs in partnership with AVATR's agency, track performance metrics, and prepare comprehensive monthly reports to inform strategic decisions and optimize content strategies.
Drive Continuous Improvement: Analyze data, gather feedback, and stay ahead of evolving platform trends to optimize content strategies and maximize impact.
ASSUMPTION: AVATR is committed to maintaining a high standard of content quality and brand consistency across all digital touchpoints. The ideal candidate will have a strong track record of driving results and a deep understanding of the social media landscape.
Education: Bachelor's degree in Marketing, Communications, or a related field. Relevant coursework or a master's degree is a plus.
Experience: 5+ years of experience in social media strategy, management, or digital brand communication, with a proven track record of success. Experience working with or managing creative agencies is highly desirable.
Required Skills:
Preferred Skills:
ASSUMPTION: AVATR is looking for a well-rounded social media professional with a strong understanding of the automotive industry and a passion for driving results. The ideal candidate will have a proven track record of success in social media strategy and management, with a deep understanding of the social media landscape.
Salary Range: €60,000 - €80,000 per year, depending on experience and qualifications. This is an estimate based on industry standards for a role of this level and location.
Benefits:
ASSUMPTION: AVATR offers a competitive salary and comprehensive benefits package to attract and retain top talent. The salary range provided is an estimate based on industry standards for a role of this level and location. The final salary offer will be determined based on the candidate's qualifications and experience.
Industry: AVATR operates in the competitive and rapidly evolving electric vehicle (EV) industry, focusing on high-end smart electric vehicles (SEVs). The company is committed to pushing the boundaries of design, technology, and sustainability to create innovative, emotionally intelligent mobility solutions.
Company Size: AVATR is a mid-sized company with around 300 employees, offering a dynamic and collaborative work environment where every voice is valued.
Founded: AVATR was founded in 2018, with its headquarters in Munich, Germany. The company is backed by prominent investors, including Changan Automobile, Huawei, and CATL, reflecting its strong industry connections and commitment to innovation.
Company Description:
Company Specialties:
Company Website: AVATR Website
ASSUMPTION: AVATR's focus on innovation, sustainability, and user-centered design makes it an attractive employer for professionals seeking to make an impact in the EV industry. The company's mid-sized structure offers a dynamic work environment where employees can contribute significantly to its growth and success.
Career Level: This role is suitable for an experienced social media professional with a proven track record of success in social media strategy and management. The ideal candidate will have 5+ years of experience in social media, with a strong understanding of the automotive or luxury lifestyle industries.
Reporting Structure: The Social Media Specialist will report directly to the Chief Design Officer, Nader Faghihzadeh, reflecting the importance of this role in shaping AVATR's brand identity and online presence.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The ideal candidate will be comfortable working in a dynamic, flexible work environment and able to balance independent work with collaboration.
Growth Opportunities:
ASSUMPTION: AVATR's commitment to innovation and growth presents exciting career opportunities for the right candidate. The ideal Social Media Specialist will be proactive in seeking out new challenges and driving innovation in AVATR's social media presence.
Office Type: AVATR's headquarters in Munich, Germany, offers a modern, collaborative work environment with state-of-the-art facilities designed to foster creativity and innovation.
Office Location(s): AVATR's global headquarters are located in Munich, with additional offices in Beijing, China, and other global locations.
Geographic Context:
Work Schedule: AVATR offers a hybrid work arrangement, with a mix of on-site and remote work. The ideal candidate will be comfortable working in a dynamic, flexible work environment and able to balance independent work with collaboration.
ASSUMPTION: AVATR's global headquarters in Munich offer a modern, collaborative work environment with state-of-the-art facilities designed to foster creativity and innovation. The city's vibrant cultural scene, high quality of life, and strong economy make it an attractive location for professionals seeking to advance their career in the EV industry.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: To optimize your resume for AVATR's Applicant Tracking System (ATS), include relevant keywords such as:
ASSUMPTION: AVATR's interview process is designed to assess your cultural fit, skills, and industry knowledge. The ideal candidate will be proactive in preparing for the interview and showcasing their relevant experience and skills.