Company Overview
Cheran Group Of Companies, headquartered in Coimbatore, is deeply rooted in the enrichment of educational landscapes through the Cheran Foundation Trust, established in 1991. Our mission is to deliver quality education by maintaining high ethical standards and adapting to contemporary learning methodologies. We strive to empower students through a unified and competitive learning environment, thereby enhancing their value in the corporate world. More information can be found at cheranglobal.com.
Job Overview
The Digital Marketing Head is a senior-level position located in Coimbatore, responsible for steering the digital marketing efforts of Cheran Group. We are seeking an individual with 7-10 years of relevant experience in a full-time capacity. This role demands expertise in developing and implementing cutting-edge digital marketing strategies to enhance our institution's online presence and student engagement.
Qualifications and Skills
- Expertise in SEO optimization (Mandatory skill) to enhance visibility and ranking of the institution's online portals.
- Proven experience in institution based social media strategy (Mandatory skill) to foster robust online communities and engage with prospective students.
- Exceptional data analysis skills (Mandatory skill) to evaluate and refine marketing tactics effectively.
- Proficiency with Facebook Ads Manager to execute targeted advertising campaigns aimed at prospective students and stakeholders.
- Experience in content marketing strategy to create and manage high-quality content that resonates with the target audience.
- Knowledge in email marketing automation to streamline communication and engage with students and parents effectively.
- Ability to manage PPC campaigns to increase the visibility and enrollment for our educational offerings.
- Strong data-driven marketing knowledge to make informed decisions that optimize marketing strategies.
Roles and Responsibilities
- Develop and execute a comprehensive digital marketing strategy aligned with the institution’s goals and objectives.
- Oversee all online channels, ensuring cohesive messaging across the institution's digital platforms.
- Manage online advertising campaigns, including social media, PPC, and email marketing, to bolster student recruitment and retention.
- Conduct thorough market research and data analysis to identify trends, competitor activities, and areas for improvement.
- Collaborate with academic and administrative departments to align marketing efforts with institutional objectives.
- Supervise the digital marketing team, fostering a creative and goal-oriented environment.
- Regularly report on the effectiveness of digital marketing efforts, providing insights and recommendations for future strategies.
- Ensure all digital content is in line with the brand’s identity and complies with legal and ethical standards.