📌 Core Information
🔹 Job Title: SEO Supervisor
🔹 Company: Tombras
🔹 Location: Knoxville, Tennessee, United States
🔹 Job Type: Full-time
🔹 Category: 🔍 SEO & Content Marketing
📌 Essential Job Details
🚀 Job Overview
As an SEO Supervisor at Tombras, you'll be responsible for developing and implementing comprehensive SEO strategies for national and international brands. You'll lead the charge on hyperlocal SEO initiatives, technical optimization, and performance analytics while serving as a client-facing expert who can effectively communicate complex SEO concepts and results. In this role, you'll leverage enterprise-level tools to drive organic search visibility and business outcomes for Tombras' diverse client portfolio.
ASSUMPTION: Based on the job title and responsibilities, this appears to be a mid-to-senior level position that involves both hands-on SEO work and client relationship management. The role likely includes some team supervision responsibilities, though the listing doesn't explicitly mention direct reports.
📋 Key Responsibilities
- ✅ Architect comprehensive SEO strategies for national and international brands, including multi-location clients
- ✅ Present tactical plans and SEO performance to clients on a weekly basis
- ✅ Manage hyperlocal SEO and business listings across numerous directories using enterprise software (Yext, Reputation.com, BrightLocal, etc.)
- ✅ Monitor, analyze, and enhance ratings and reviews for thousands of business locations
- ✅ Conduct business listing SEO audits to execute optimizations and identify off-page opportunities
- ✅ Set up, manage, and report using enterprise SEO software tools (BrightEdge, Conductor, SEMrush, etc.)
- ✅ Provide analysis and insights on website SEO performance with direct client interaction
- ✅ Implement technical SEO best practices (hreflang, canonical URLs, XML sitemaps, robots.txt, 301 redirects, schema markup, etc.)
- ✅ Identify keyword opportunities and recommend detailed action plans
- ✅ Maintain oversight of organic search health at both aggregate and hyperlocal levels
- ✅ Manage link building strategies through relationship building, content outreach, and thought leadership
- ✅ Collaborate with internal and external development partners to implement technical SEO recommendations
- ✅ Champion department processes and stay current on SEO industry trends
- ✅ Document impact of site changes, algorithm updates, and other key drivers of organic traffic
- ✅ Perform SEO competitive analysis to identify opportunities and threats
- ✅ Collaborate cross-departmentally to develop integrated search campaigns
ASSUMPTION: The role appears to blend strategic oversight with tactical execution, suggesting the supervisor will be both directing strategy and personally implementing some of the more complex technical elements.
🎯 Required Qualifications
Education: Bachelor's Degree in Advertising/Marketing, Business, PR/Communications, Accounting, Finance or related field
Experience: 5+ years in online marketing with minimum 4+ years dedicated to SEO for enterprise-level brands
Skills:
- Proficiency with enterprise SEO platforms (BrightEdge, Conductor, Searchmetrics, Majestic SEO)
- Experience with SEO point-solution tools (Moz, SEMrush, Ahrefs)
- Expertise with site crawlers (Screaming Frog SEO Spider, Deepcrawl)
- Competence in competitive analysis and keyword research
- Experience with Listings Management platforms (Yext, Moz Local, Reputation.com)
- Proficiency with Google Search Console, Google Analytics, and Bing Webmaster Tools
- Knowledge of CMS systems (Adobe Experience Manager, WordPress, Joomla, Drupal)
- Familiarity with language translation and localization platforms
- HTML knowledge (CSS, JavaScript a plus)
- Exceptional analytical capabilities
- Effective client communication skills
- Successful client relationship development experience
ASSUMPTION: While not explicitly stated, this role likely requires project management skills and the ability to work under deadline pressure, given the client-facing responsibilities and ongoing reporting requirements.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Unlimited PTO
- Generous parental leave for primary and non-primary caregivers
- Medical coverage (PPO or High Deductible option) for employee + dependents
- 401(k) participation + 3% employer match
- Employer-paid Dental & Vision
- Dog-friendly offices
- Internal promotion opportunities
- Modern building in Downtown Knoxville
- Family-oriented environment
Industry Comparison: The benefits package appears competitive within the advertising agency industry, particularly with unlimited PTO and comprehensive health coverage. The 401(k) match is consistent with industry standards.
ASSUMPTION: Based on industry standards for an SEO Supervisor role at a 400+ person agency in Knoxville, TN, the salary likely ranges between $75,000-$95,000 annually, though this can vary significantly based on the candidate's experience level and the agency's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry Position: Tombras is described as one of the top independent agencies in North America, having received recognition from AdAge, Adweek, Communication Arts, Fast Company, Forbes, and Fortune. They were named Ad Age's 2024 Independent Agency of the Year and an AdAge A-List Standout Agency in 2022 and 2023.
Company Size: 400+ employees
Company Stage: Established, award-winning agency with substantial growth
ASSUMPTION: As an independent agency (not part of a major holding company) that has received prestigious industry recognition, Tombras likely offers more entrepreneurial opportunities and direct access to leadership compared to larger network agencies.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified, but part of the Integrated Search team
Growth Opportunities: The listing mentions "a company culture of promotions from within and an atmosphere allowing for varied and rapid career development"
ASSUMPTION: As a Supervisor, you likely report to an SEO Director or VP and may have junior SEO specialists or analysts reporting to you. The nationally recognized Integrated Search team (having won seven US Search Awards) suggests opportunities for visibility and advancement for high performers.
🌍 Location & Work Environment
Office Type: In-office (dog-friendly offices mentioned, new modern building in Downtown Knoxville)
Geographic Context: Knoxville is Tennessee's third-largest city with a lower cost of living compared to major marketing hubs like NYC or Chicago. The city has a growing creative and tech community.
Work Schedule: Not specified, likely standard business hours with flexibility for client meetings
Regional Considerations: Relocation assistance may be provided, which indicates the company recognizes the need to attract talent to Knoxville.
ASSUMPTION: Based on the mention of a new, modern office building and dog-friendly environment, the workspace likely features contemporary, open-concept design. The culture appears to blend professional expectations with creative agency flexibility.
💼 Interview & Application Insights
Typical Process: For agency SEO leadership roles, the interview process typically includes:
- Initial screening call with HR or recruiter
- Technical interview with SEO leadership
- Case study or practical assessment of SEO skills
- Panel interview with cross-functional team members
- Final interview with department leadership
Key Assessment Areas:
- Technical SEO knowledge and problem-solving abilities
- Client communication and presentation skills
- Experience managing enterprise-level SEO campaigns
- Familiarity with local/hyperlocal SEO tactics
- Analytics proficiency and ability to derive actionable insights
- Leadership potential and team collaboration
Application Tips:
- Highlight experience with enterprise clients and multi-location businesses
- Showcase client relationship management successes
- Quantify SEO achievements with specific metrics and results
- Demonstrate technical expertise alongside communication skills
- Include examples of hyperlocal SEO strategies you've implemented
ATS Keywords: SEO Supervisor, BrightEdge, Conductor, SEMrush, Yext, hyperlocal SEO, technical SEO, enterprise SEO, Google Analytics, local listings management, schema markup, hreflang, client presentations, organic search strategy
ASSUMPTION: These insights are based on standard agency hiring practices for SEO leadership positions. The actual process at Tombras may vary.
🛠️ Tools & Technologies
- SEO Platforms: BrightEdge, Conductor, Searchmetrics, Majestic SEO
- SEO Tools: Moz, SEMrush, Ahrefs
- Site Crawlers: Screaming Frog SEO Spider, Deepcrawl
- Listings Management: Yext, Moz Local, Reputation.com, BrightLocal
- Analytics: Google Search Console, Google Analytics, Bing Webmaster Tools
- CMS: Adobe Experience Manager, WordPress, Joomla, Drupal
- Coding: HTML (CSS, JavaScript)
- Language translation and localization platforms
ASSUMPTION: While specific project management and collaboration tools aren't mentioned, it's reasonable to expect experience with tools like Asana, Trello, Monday.com, or similar project management systems would be beneficial.
👔 Cultural Fit Considerations
Company Values: The listing references Tombras' tagline "Connecting Data & Creativity for Business Results®" and mentions family as a priority. The company is described as family-run since its founding.
Work Style: The role suggests a blend of independent strategic thinking, client collaboration, cross-departmental teamwork, and analytical problem-solving.
Self-Assessment Questions:
- Are you comfortable balancing technical SEO expertise with client-facing presentation responsibilities?
- Do you thrive in an environment that values both data-driven decisions and creative solutions?
- Can you adapt to working across various client industries and business models?
- Are you proactive in identifying opportunities and driving initiatives to completion?
- Do you enjoy collaborating across departments to create integrated marketing solutions?
ASSUMPTION: Based on the agency's awards and growth, the culture likely values excellence, innovation, and results-driven work. The family-run nature and emphasis on work-life benefits suggests the agency tries to balance high performance with employee well-being.
⚠️ Potential Challenges
- Managing SEO strategies across multiple national and international brands simultaneously may require exceptional organization and prioritization skills
- Weekly client presentations demand consistent preparation and strong communication capabilities
- Balancing hyperlocal SEO needs across thousands of business locations could be complex and time-consuming
- The role requires expertise across a wide range of technical SEO elements, suggesting the need for continuous learning and adaptation
- Working with internal and external development teams to implement technical SEO recommendations may require diplomatic stakeholder management
ASSUMPTION: These potential challenges are inferred from the extensive responsibilities listed. The actual difficulty level will depend on team support, client expectations, and agency processes.
📈 Similar Roles Comparison
Compared to similar digital marketing roles:
- SEO Manager: This Supervisor role appears more specialized in hyperlocal and enterprise SEO with greater emphasis on client-facing responsibilities than some manager positions
- Digital Marketing Manager: More focused on SEO specifically, with less emphasis on paid media or social compared to broader digital roles
- SEO Strategist: Similar technical requirements but with added supervisory responsibilities and greater client interaction
- SEO Director: Less strategic oversight and more hands-on execution than a director role, though with significant strategic input
ASSUMPTION: This comparison is based on standard industry role delineations and may vary depending on the specific agency structure.
📝 Sample Projects
- Developing and implementing a comprehensive hyperlocal SEO strategy for a national retail chain with 500+ locations
- Conducting a technical SEO audit for an international e-commerce site and prioritizing recommendations based on potential business impact
- Creating and executing a reputation management strategy to improve ratings and reviews across multiple business locations
- Building a link acquisition campaign that leverages thought leadership content to improve domain authority
- Designing and implementing schema markup strategy to enhance rich snippet visibility in search results
- Developing a comprehensive reporting dashboard that clearly communicates SEO performance to non-technical stakeholders
ASSUMPTION: These project examples are illustrative and based on the responsibilities in the job description. Actual projects will vary depending on Tombras' client portfolio.
❓ Key Questions to Ask During Interview
- How is the SEO team structured within the Integrated Search department, and how does it collaborate with other disciplines at Tombras?
- Can you describe the types of clients I would be working with and the range of SEO challenges they typically face?
- What does success look like for an SEO Supervisor at Tombras within the first 6-12 months?
- How does Tombras approach the balance between technical SEO optimization and content-driven organic search strategies?
- What tools and resources are available to the SEO team for research, implementation, and reporting?
- How has the agency's approach to SEO evolved in response to recent search algorithm updates or industry changes?
ASSUMPTION: These questions are suggested based on the role description and would demonstrate thoughtful engagement with the position. Additional questions specific to Tombras' client work would also be valuable.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Optimize your resume: Highlight enterprise SEO experience, client management skills, and technical expertise with the tools mentioned in the listing.
- Prepare your portfolio: Compile case studies demonstrating successful SEO campaigns for multi-location or enterprise businesses, with clear metrics showing impact.
- Research Tombras: Review their recent award-winning search campaigns and client roster to better understand their approach and expertise.
- ATS optimization: Ensure your resume includes specific keywords from the job listing like "hyperlocal SEO," "enterprise SEO software," "technical SEO," and tool names.
- Professional presence: Update your LinkedIn profile and any professional SEO community memberships to reflect current expertise and achievements.
- Prepare for technical assessment: Be ready to demonstrate how you would analyze and improve SEO performance for multi-location businesses.