P

SEO Specialist | or Freelancer

Packhelp
Full-time
On-site
Warsaw, Mazowieckie, Poland
๐Ÿ” SEO & Content Marketing

๐Ÿ”น Job Title: SEO Specialist or Freelancer

๐Ÿ”น Company: Packhelp

๐Ÿ”น Location: Warsaw, Mazowieckie, Poland (Hybrid or Remote)

๐Ÿ”น Job Type: Full-time or Freelance

๐Ÿ”น Category: ๐Ÿ” SEO & Content Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Packhelp is seeking an experienced SEO Specialist to drive organic growth strategies across their digital properties. You'll be responsible for technical SEO optimization, content enhancement, and data-driven performance improvements to increase search visibility for this fast-growing packaging technology company. This role sits within the Marketing team under the Revenue department, offering both hybrid work from Warsaw or fully remote options.


๐Ÿ“‹ Key Responsibilities

  • โœ… Ensure high SEO quality across all Packhelp web pages
  • โœ… Develop and implement technical SEO improvement plans addressing site architecture, accessibility, pagination, content duplication, and other ranking factors
  • โœ… Optimize site speed and overall SEO performance
  • โœ… Support user-generated content strategy from an SEO perspective
  • โœ… Monitor and analyze changing SEO trends including Google Algorithm updates and AEO
  • โœ… Develop and maintain organic growth analytics and search metrics dashboards
  • โœ… Create internal SEO strategy documentation
  • โœ… Communicate project development, timelines, and results to team and management
  • โœ… Prioritize SEO improvements based on selected metrics
  • โœ… Develop SEO initiative roadmaps in collaboration with Product and Development teams

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: Minimum 3 years of experience with search engines

Skills:

  • Proficiency with SEO tools (SEMRush, Ahrefs, MOZ, Google Analytics, Search Console, Screaming Frog)
  • Strong ability to use automation tools for SEO tasks and workflows
  • Broad knowledge of technical and content SEO
  • Understanding of the relationship between organic growth and SEO
  • Experience with WordPress
  • Fluent English (minimum C1 level in both communication & writing)
  • Understanding of e-commerce environment challenges and webpage specifics
  • Excellent analytical, organizational, project management, and time management skills
  • Fundamental understanding of HTML & CSS structure relevant to technical SEO

๐Ÿ’ฐ Compensation & Benefits

Salary Range: 8,000 - 10,000 PLN

Benefits:

  • Modern 2500 sq. meter HQ with barista, lunches, and brunches
  • Flexible working hours for work-life balance
  • Latest technology and tools (Macbook and industry-standard software)
  • Private healthcare, life insurance, and mental health support
  • MultiSport card (subsidized)
  • Performance-based pay raises and referral bonuses
  • Career development opportunities (workshops, training, learning budget)
  • Remote work option from anywhere globally for up to 90 days annually
  • 26 paid vacation days plus 1 extra "Better Future Day"

Industry Comparison: The offered salary range is competitive for SEO specialists in Warsaw, Poland, where average monthly salaries for this role typically range from 7,000-12,000 PLN depending on experience level. The comprehensive benefits package enhances the overall compensation value.

ASSUMPTION: The industry comparison is based on standard market rates for SEO specialists in Poland in 2023.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Packhelp is one of Europe's fastest-growing tech companies in the packaging industry, serving nearly 50,000 companies worldwide. They've raised over โ‚ฌ50M from leading international investors.

Company Size: While exact employee count isn't specified, Packhelp appears to be a mid-sized tech company with robust international presence.

Company Stage: Growth stage technology company with significant investment backing and established market presence.

ASSUMPTION: Company size classification is inferred based on funding amount, office size description, and international reach mentioned in the listing.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level, requiring at least 3 years of experience

Reporting Structure: Position is within the Marketing team under the Revenue department

Team Size/Composition: Not specified

Growth Opportunities: Career development is supported through internal workshops, training sessions, and learning budget

ASSUMPTION: The career level assessment is based on the required minimum 3 years of experience and the breadth of responsibilities described.


๐ŸŒ Location & Work Environment

Office Type: Hybrid (Warsaw office) or fully remote option available

Geographic Context: Warsaw is Poland's capital and largest city, with a growing tech ecosystem and relatively lower cost of living compared to Western European tech hubs. The office is described as being in a great location close to the city center with access to free parking.

Work Schedule: Flexible working hours, emphasizing work-life balance

Regional Considerations: The company has a global presence with team members in various European countries including Spain, France, and the Netherlands, suggesting an international working environment.

ASSUMPTION: Details about Warsaw's tech ecosystem are based on standard knowledge of the region's development as a growing European tech center.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For SEO roles at tech companies, interviews typically include technical assessment of SEO knowledge, analytical thinking evaluation, and cultural fit assessment.

Key Assessment Areas: Likely to focus on technical SEO expertise, analytical capabilities, strategic thinking, and ability to collaborate with cross-functional teams (particularly Product and Development).

Application Tips: Highlight specific SEO wins and measurable results from previous roles. Demonstrate familiarity with the tools mentioned (SEMRush, Ahrefs, etc.) and experience with WordPress. Showcase examples of technical SEO improvements you've implemented.

ATS Keywords: Technical SEO, SEMRush, Ahrefs, Google Analytics, Search Console, WordPress, HTML, CSS, e-commerce SEO, site speed optimization, content optimization, keyword research, organic traffic growth, SEO strategy, analytics dashboards

ASSUMPTION: These insights are based on standard industry practices for hiring SEO specialists in tech companies and are not specifically mentioned in the job listing.


๐Ÿ› ๏ธ Tools & Technologies

  • SEMRush
  • Ahrefs
  • MOZ
  • Google Analytics
  • Google Search Console
  • Screaming Frog SEO Spider (or similar crawler tools)
  • SEO automation tools
  • WordPress
  • HTML & CSS
  • Mac ecosystem (Macbook provided)

ASSUMPTION: The listing mentions these specific tools, and proficiency with them would be expected for this role.


๐Ÿ‘” Cultural Fit Considerations

Company Values: The listing emphasizes sustainability (through packaging solutions), innovation (through revolutionary technology), work-life balance, and social responsibility ("Better Future Day").

Work Style: Fast-paced environment with cross-functional collaboration (particularly with Product and Development teams). The role requires excellent project management and time management skills.

Self-Assessment:

  • Are you comfortable working in a data-driven environment where decisions are based on metrics?
  • Do you enjoy the pace of a fast-growing tech company?
  • Are you effective at prioritizing and managing multiple SEO initiatives simultaneously?
  • Can you communicate technical SEO concepts clearly to non-technical stakeholders?
  • Are you proactive in staying current with evolving SEO trends and algorithms?

ASSUMPTION: The work style assessment is based on the job description mentioning "fast-paced environment" and requirements for collaboration with various teams.


โš ๏ธ Potential Challenges

  • The role requires balancing technical SEO expertise with strategic communication across different departments
  • Working in a fast-paced environment may involve tight deadlines and shifting priorities
  • Responsibility for developing and monitoring SEO analytics dashboards requires strong data analysis skills
  • Need to stay current with constantly evolving SEO best practices and Google algorithm updates
  • If working remotely, coordination with Warsaw-based team members may require schedule flexibility

ASSUMPTION: These challenges are inferred from the nature of the role and company description rather than explicitly stated.


๐Ÿ“ˆ Similar Roles Comparison

This SEO Specialist role is more technically focused than content-oriented SEO positions, with strong emphasis on technical optimization, analytics, and cross-functional collaboration. Unlike more junior SEO roles, this position requires strategic planning and roadmap development. The role differs from broader digital marketing positions by focusing specifically on search optimization rather than multiple marketing channels.

Compared to agency SEO roles, this in-house position allows deeper focus on a single company's digital presence rather than managing multiple client accounts. The opportunity to collaborate directly with product and development teams is also more common in-house than in agency environments.

ASSUMPTION: This comparison is based on standard industry patterns for SEO specialist roles across different company types.


๐Ÿ“ Sample Projects

  • Conducting a comprehensive technical SEO audit of Packhelp's website to identify critical issues impacting search performance
  • Developing and implementing site architecture improvements to enhance crawlability and user experience
  • Creating an SEO roadmap for upcoming product launches in collaboration with development teams
  • Optimizing site speed through image compression, code minification, and server response improvements
  • Building comprehensive SEO analytics dashboards to track organic traffic growth and conversion metrics
  • Developing documentation for internal teams on SEO best practices for content creation

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description.


โ“ Key Questions to Ask During Interview

  1. What are the primary KPIs you use to measure SEO success, and how have these metrics evolved over time?
  2. Could you describe the collaboration process between SEO, Product, and Development teams when implementing technical changes?
  3. What have been some of the biggest SEO challenges Packhelp has faced, and how has the team addressed them?
  4. How does Packhelp's international presence influence your SEO strategy across different markets?
  5. What upcoming website or product initiatives might impact the SEO strategy in the next 6-12 months?
  6. How does the company support professional development and staying current with evolving SEO best practices?

ASSUMPTION: These questions are suggested based on the role type and would demonstrate both interest and expertise during an interview.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Research Packhelp: Review their website, products, and recent news to understand their packaging solutions and technology platform. This will help you tailor your application and prepare for discussions about how SEO can support their business goals.
  2. Update Resume: Ensure your resume includes specific SEO achievements with measurable results. Incorporate key terms mentioned in the job posting such as technical SEO, WordPress, SEMRush, Ahrefs, analytics dashboards, and site optimization.
  3. Prepare Portfolio: Collect examples of successful SEO campaigns you've managed, focusing on technical improvements, performance gains, and strategic planning.
  4. Showcase Technical Knowledge: Be prepared to discuss specific technical SEO concepts, including site architecture, crawlability, and speed optimization techniques.
  5. Tailor Communication: When applying, emphasize both your analytical capabilities and your ability to communicate SEO concepts clearly to non-technical stakeholders.
  6. Prepare for Assessment: Be ready to demonstrate practical SEO skills, possibly through a technical assessment or case study during the interview process.