SEO Specialist
Power Digital📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: Power Digital
🔹 Location: Colombia (Remote)
🔹 Job Type: Full-time
🔹 Category: 🔍 SEO & Content Marketing
📌 Essential Job Details
🚀 Job Overview
As an SEO Specialist at Power Digital, you'll be a key contributor to the organic search team, developing content briefs, performing keyword research, and assisting with SEO strategy. You'll work directly with the SEO Director and Head of Content to optimize existing pages and create new content that drives measurable results for clients across various industries.
ASSUMPTION: Based on the responsibilities and KPIs listed, this role appears to be focused on content-based SEO strategies rather than technical SEO implementation, though the specialist will need a foundational understanding of all SEO elements.
📋 Key Responsibilities
- ✅ Analyze various websites to identify SEO improvement opportunities
- ✅ Create detailed content briefs with meta tags, keywords, internal links, and content outlines
- ✅ Utilize AI tools to develop foundational content for further enhancement
- ✅ Assist with SEO reporting, data analysis, and keyword strategy
- ✅ Deliver content briefs on time with 100% adherence to company processes
- ✅ Stay current on SEO industry trends and best practices
- ✅ Execute deliverables with high accuracy and minimal errors
- ✅ Leverage Google Workspace tools for departmental needs
🎯 Required Qualifications
Education: Not specified
Experience: 1-3 years in an SEO-based role
Skills:
- Advanced proficiency in spoken and written English
- Proficiency in data analysis using tools like SEMRush, Ahrefs, Google Search Console, GA4, and Screaming Frog
- Foundational understanding of on-page, technical, and off-page SEO
- Strong keyword research and competitive content analysis abilities
- Excellent time management and organizational skills
- Proactive problem-solving ability with strategic thinking
- Strong attention to detail
- Effective presentation and communication skills
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: SEO Specialist roles in Colombia typically offer competitive compensation relative to the local market. Remote positions for US-based companies often provide salary ranges aligned with regional standards while offering the benefit of working with international clients.
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm operating at the intersection of marketing, consulting, and data intelligence. They serve leading and emerging companies globally with full-service marketing capabilities.
Company Size: The company manages billions in media and has a team comprising marketers, creatives, analysts, and technologists.
Company Stage: Established firm with a scalable brand, culture, and services.
ASSUMPTION: Based on the company description and the fact they manage "billions in media," Power Digital appears to be a well-established mid-to-large size marketing firm rather than an early-stage startup.
📊 Role Analysis
Career Level: Early to Mid-career (based on 1-3 years experience requirement)
Reporting Structure: Reports directly to the SEO Director for strategy and the Head of Content for task management
Team Size/Composition: Not specified, but part of an organic search team
Growth Opportunities: Not explicitly mentioned, but the company's focus on growth and innovation suggests potential for advancement
ASSUMPTION: Given the dual reporting structure (SEO Director and Head of Content), this role likely sits at the intersection of SEO strategy and content production, providing valuable cross-functional experience that could lead to advancement in either specialization.
🌍 Location & Work Environment
Office Type: Fully remote position for candidates in Latin America
Geographic Context: The company is based in San Diego, California, but this position is specifically for candidates in Colombia and potentially other LATAM countries
Work Schedule: Not specified
Regional Considerations: Candidates must have advanced English proficiency to collaborate effectively with the US-based team
ASSUMPTION: As a fully remote position, the role likely offers flexibility in work hours but may require some overlap with US business hours (particularly Pacific Time) for meetings and collaboration.
💼 Interview & Application Insights
Typical Process: Given the emphasis on "hitting the ground running," expect a thorough assessment of SEO knowledge and practical skills
Key Assessment Areas: SEO expertise, content development capabilities, tool proficiency, attention to detail, problem-solving abilities, and communication skills
Application Tips: Highlight specific examples of SEO success metrics (improved rankings, earned keywords) and demonstrate familiarity with the required tools
ATS Keywords: SEO, content brief, keyword research, SEMRush, Google Search Console, Google Analytics, content optimization, meta tags, internal linking, SERP
ASSUMPTION: These insights are based on industry standards for SEO specialist roles and the specific requirements mentioned in the job description.
🛠️ Tools & Technologies
- SEMRush
- Google Search Console
- Google Analytics (GA4)
- Google Workspace
- Ahrefs
- Screaming Frog
- AI content generation tools
ASSUMPTION: While specific AI tools aren't named, familiarity with platforms like ChatGPT, Jasper, or other AI content tools would likely be beneficial given the mention of using "AI tools to create a base layer of content."
👔 Cultural Fit Considerations
Company Values: People-first, diversity-focused, growth-obsessed, innovative, results-driven, integrity, autonomy, and grit
Work Style: Fast-paced environment with an emphasis on autonomy and problem-solving
Self-Assessment:
- Are you comfortable working independently with minimal supervision?
- Do you thrive in a results-oriented culture?
- Can you adapt to established processes while bringing your own insights?
- Are you passionate about continuous learning in the evolving SEO landscape?
ASSUMPTION: The cultural elements are derived from the company's self-description and the emphasis on autonomy, problem-solving, and the ability to "hit the ground running" in the job requirements.
⚠️ Potential Challenges
This role may present several challenges including:
- Balancing speed and accuracy in deliverables
- Adapting to potentially varying expectations from dual reporting lines (SEO Director and Head of Content)
- Staying current with rapidly evolving SEO best practices and algorithm changes
- Managing communication across time zones as a remote team member
- Transitioning between AI-generated content and human-enhanced quality
ASSUMPTION: These challenges are inferred from the nature of the role, reporting structure, and common challenges in the SEO industry, particularly for remote positions.
📈 Similar Roles Comparison
This SEO Specialist role focuses more on content optimization and brief creation than some similar positions that might emphasize technical SEO or link building. The position appears to bridge content marketing and SEO, with significant responsibilities in content planning rather than just technical implementation. Unlike some entry-level SEO roles, this position requires existing experience and the ability to work independently.
ASSUMPTION: This comparison is based on standard industry patterns for SEO specialist roles and the specific focus areas highlighted in the job description.
📝 Sample Projects
As an SEO Specialist at Power Digital, you might work on projects such as:
- Conducting a content gap analysis for a client's website and creating detailed briefs for 10 new strategic articles
- Analyzing underperforming content and developing optimization recommendations to improve keyword rankings
- Creating a comprehensive internal linking strategy to strengthen topical authority
- Developing keyword research reports that identify high-opportunity terms aligned with client business goals
- Building content briefs that guide writers in creating SEO-optimized content that satisfies search intent
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common tasks for SEO specialists focused on content strategy.
❓ Key Questions to Ask During Interview
- How does the team measure success for SEO specialists beyond the KPIs mentioned in the job description?
- Could you share examples of particularly successful client projects and what made them effective?
- How does the collaboration work between the SEO team and other departments like Paid Media or Creative?
- What types of clients would I be working with, and how many client accounts would I typically manage?
- How does Power Digital approach the balance between AI-generated content and human expertise?
- What professional development opportunities exist for SEO specialists looking to grow their skills?
ASSUMPTION: These questions are suggested based on the role type and company information provided, and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume: Highlight your experience with the specific tools mentioned (SEMRush, GSC, GA4) and include relevant keywords to pass ATS screening.
- Prepare your portfolio: Compile examples of successful SEO projects, including content briefs you've created and results you've achieved.
- Research Power Digital: Review their website, client case studies, and LinkedIn presence to understand their approach and client base.
- Test your English proficiency: As advanced English is required, ensure your application materials demonstrate your language skills clearly.
- Apply through the official website: Power Digital specifically mentions that all legitimate job postings are on their careers page at https://powerdigitalmarketing.com/company/careers/.
- Prepare for skills assessment: Be ready to demonstrate your SEO knowledge and content brief creation abilities during the interview process.