SEO Specialist
Power Digital📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: Power Digital
🔹 Location: Colombia
🔹 Job Type: Not specified
🔹 Category: 🔍 SEO & Content Marketing
📌 Essential Job Details
🚀 Job Overview
As an SEO Specialist at Power Digital, you'll be a vital member of the organic search team responsible for analyzing websites, creating detailed content briefs, and implementing SEO strategies to improve client keyword rankings. Working directly with the SEO Director and Head of Content, you'll leverage industry tools and AI technologies to optimize existing content and develop new pages that drive measurable results for clients.
ASSUMPTION: Based on the job description, this appears to be a mid-level specialist position that requires independent work with some oversight from senior team members.
📋 Key Responsibilities
- ✅ Analyze various websites to improve SEO through optimization of current pages or creation of new ones
- ✅ Create detailed Content Briefs containing meta tags, keywords, internal links, and content outlines
- ✅ Use AI tools to create foundational content for the content team to build upon
- ✅ Deliver all Content Briefs on time while adhering to company processes
- ✅ Stay updated on industry trends and best practices
- ✅ Execute deliverables with high accuracy
- ✅ Assist the SEO Director with additional efforts like reporting, data analysis, and keyword strategy
- ✅ Employ AI technologies to enhance and optimize business processes
- ✅ Utilize Google Workspace for departmental tasks
🎯 Required Qualifications
Education: Not specified
Experience: Minimum of 1-3 years in an SEO-based role
Skills:
- Advanced level of proficiency in spoken and written English
- Proficiency in data analysis and visualization using tools like SEMRush, ahrefs, GSC, GA4, Screaming Frog
- Foundational understanding of on-page, technical, and off-page SEO
- Excellent keyword research and competitive content analysis skills
- Strong time management, prioritization, and organizational skills
- Proactive problem-solving ability
- Strong attention to detail
- Strong presentation skills
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As an international role for a US-based company, compensation may be competitive for the Colombian market in the digital marketing industry, though specific details are not provided.
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm offering full-service digital marketing services to leading and emerging companies worldwide. They manage billions in media and offer comprehensive services including SEO, Content Marketing, Paid Media, and other digital marketing channels.
Company Size: Not specifically stated, but appears to be a substantial organization based on their service scope and client base.
Company Stage: Established growth company with proprietary technology (nova) and a comprehensive service offering.
ASSUMPTION: Based on the description of their services and technology platform, Power Digital appears to be a well-established, mature digital marketing agency with significant resources.
📊 Role Analysis
Career Level: Mid-level specialist
Reporting Structure: Reports directly to the SEO Director for strategy and the Head of Content for task management
Team Size/Composition: Not specified
Growth Opportunities: Not explicitly mentioned, but the role offers exposure to multiple aspects of SEO which could lead to advancement opportunities
ASSUMPTION: This appears to be a role with clear reporting lines to senior team members, providing opportunities to develop skills across various aspects of SEO, which could lead to future advancement within the company's SEO department.
🌍 Location & Work Environment
Office Type: Not specified whether remote, hybrid, or in-office
Geographic Context: Position is based in Colombia, while the company is headquartered in San Diego, California
Work Schedule: Not specified
Regional Considerations: Must have advanced English language skills, indicating this is likely a role supporting international or US-based clients from Colombia
ASSUMPTION: Given the international nature of the role (US company hiring in Colombia) and the emphasis on digital tools, this may be a remote position, though this is not explicitly stated in the job description.
💼 Interview & Application Insights
Typical Process: The listing mentions that applicants selected for interviews should note that they are applying for a role at one of Power Digital's partner companies.
Key Assessment Areas: Based on the KPIs listed, candidates will likely be assessed on their ability to deliver timely, high-quality content briefs and demonstrate how they've improved keyword rankings for clients in the past.
Application Tips: Highlight specific examples of improving keyword rankings for clients and creating effective content briefs that have driven results.
ATS Keywords: SEO Specialist, Content Briefs, SEMRush, Google Search Console, Google Analytics, keyword research, on-page SEO, technical SEO, off-page SEO, competitive analysis, data analysis
ASSUMPTION: These insights are based on industry standards and the specific requirements mentioned in the job description, though the exact interview process may vary.
🛠️ Tools & Technologies
- SEMRush
- Google Search Console
- Google Analytics (GA4)
- Google Workspace
- Ahrefs
- Screaming Frog
- AI content creation tools (specific platforms not mentioned)
ASSUMPTION: While the listing specifically mentions the tools above, SEO professionals typically also use other standard tools like Google Tag Manager, Moz, and various content optimization platforms, which may be relevant for this role.
👔 Cultural Fit Considerations
Company Values: The company describes itself as "people-first" and values diversity in backgrounds and experiences. Their stated values include integrity, autonomy, and grit, with an emphasis on being "growth-obsessed."
Work Style: The description suggests a fast-paced, results-driven environment that values accuracy, proactivity, and the ability to work independently after initial orientation.
Self-Assessment: Candidates should consider whether they thrive in a high-performance environment, can work with minimal supervision, and are comfortable with deadline-driven work requiring strong attention to detail.
ASSUMPTION: Based on the company description and role requirements, Power Digital appears to have a dynamic, performance-oriented culture that values autonomy, results, and adaptation to changing industry trends.
⚠️ Potential Challenges
The role requires balancing multiple client needs and strict deadlines while maintaining high accuracy. The expectation to "hit the ground running" with minimal supervision after a brief orientation suggests a fast-paced environment with limited ramp-up time. Working across different time zones (between Colombia and the US) may require schedule flexibility.
ASSUMPTION: These challenges are inferred from the job description's emphasis on time management, accuracy requirements, and the international nature of the position.
📈 Similar Roles Comparison
This SEO Specialist role focuses heavily on content brief creation and optimization strategy, which differentiates it from more technical SEO roles that might focus on site architecture or coding elements. Unlike some SEO positions that handle both strategy and content creation, this role specifically creates briefs for a separate content team to execute. The position appears to blend analytical skills with strategic content planning, positioning it between pure data analysts and content creators in the SEO ecosystem.
ASSUMPTION: This comparison is based on standard industry role structures and the specific focus areas emphasized in the job description.
📝 Sample Projects
- Conducting a comprehensive SEO audit for a client website to identify optimization opportunities
- Creating detailed content briefs for high-value keywords identified through competitive analysis
- Developing an internal linking strategy to strengthen topical authority for client websites
- Using AI tools to generate foundational content outlines that can be enhanced by the content team
- Analyzing keyword performance data to identify opportunities for ranking improvements
ASSUMPTION: These sample projects are derived directly from the responsibilities listed in the job description and represent typical tasks for the role.
❓ Key Questions to Ask During Interview
- Can you share examples of how your SEO team has successfully improved client keyword rankings in the past year?
- What specific metrics do you use to measure the success of content briefs beyond just keyword rankings?
- How does the collaboration work between the SEO and content teams when developing and implementing content strategies?
- What AI tools does the team currently use, and how are you integrating AI into your SEO workflows?
- How much client interaction would this role involve, if any?
- What does the career progression typically look like for someone in the SEO Specialist role at Power Digital?
ASSUMPTION: These questions are suggested based on the role description and would help candidates better understand the position, but should be adapted to each candidate's specific circumstances and interview context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in this SEO Specialist role at Power Digital:
- Optimize your resume with relevant SEO keywords mentioned in this job description, particularly emphasizing experience with the specific tools mentioned (SEMRush, Google Analytics, etc.).
- Prepare a portfolio of SEO success stories demonstrating how you've improved keyword rankings and created effective content strategies.
- Research Power Digital thoroughly by exploring their website, case studies, and LinkedIn presence to understand their client base and approach.
- Highlight any experience working in an international context or with English-language content if you're based in Colombia.
- Be prepared to discuss specific examples of content briefs you've created and how they've driven results.
- Note the partner company relationship mentioned in the job listing and be clear about which entity you're applying to.
Remember that this role requires advanced English proficiency, so ensure all your application materials showcase your language skills.