SEO Manager
Coinmerce B.V.📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: Coinmerce B.V.
🔹 Location: Netherlands (Schiphol-Rijk)
🔹 Job Type: Full-time
🔹 Category: 🔍 SEO & Content Marketing
📌 Essential Job Details
🚀 Job Overview
As an SEO Manager at Coinmerce, you'll be responsible for developing and executing data-driven SEO strategies to grow the company's organic presence. You'll work at the intersection of technical SEO, content optimization, and analytics while collaborating with developers and content marketing teams to enhance the visibility of this European cryptocurrency platform in search engines.
ASSUMPTION: Based on the comprehensive nature of the responsibilities and the mention of working with various teams, this appears to be a full-time position though it wasn't explicitly stated in the job type field.
📋 Key Responsibilities
- ✅ Develop and implement data-driven SEO strategies for organic website growth
- ✅ Analyze organic performance using tools like Google Analytics, Google Search Console, and Ahrefs
- ✅ Conduct technical SEO audits and collaborate with developers on implementing improvements
- ✅ Manage a content calendar focused on keywords and search intent aligned with company goals
- ✅ Monitor keyword rankings, organic traffic trends, and report results to stakeholders
- ✅ Identify new opportunities such as link-building, featured snippets, and emerging SERP trends
- ✅ Stay updated on the latest SEO developments and translate them into actionable insights
🎯 Required Qualifications
Education: Not specified
Experience: At least 3 years of experience in SEO, preferably in a similar role
Skills:
- Proven experience creating and executing SEO strategies
- Strong analytical skills with a results-driven mindset
- Ability to achieve measurable outcomes in SEO performance
- Independent work capability and team collaboration skills
- Excellent communication skills and ability to present findings to stakeholders
- Project management skills with ability to meet deadlines
- Knowledge of content strategy and SEO's role in content marketing
Nice to have:
- Experience with international SEO
- Familiarity with HTML, CSS, and basic web development principles
- Knowledge of SERP trends like featured snippets and structured data
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Free daily lunch and fresh fruit
- Weekly Friday drinks at company bar
- Monthly team events and bonding activities
- Commuting allowance
- Solid pension plan
- 25 vacation days
- Monthly chair massages
- Access to company gym
- Alleo benefit program
- €250 home-office setup budget (after probation)
Industry Comparison: The benefits package appears competitive for the Netherlands tech sector, with multiple wellness and work-life balance perks that align with European work culture standards.
ASSUMPTION: While no salary is provided, SEO Managers in the Netherlands typically earn between €45,000-€70,000 annually depending on experience level and company size, with cryptocurrency industry positions often trending toward the higher end of this range.
📌 Applicant Insights
🔍 Company Context
Industry Position: Coinmerce is a Dutch-founded European cryptocurrency platform focused on making cryptocurrency simple, secure, and accessible for everyone.
Company Size: Over 90 employees
Company Stage: Growth-stage fintech company in the cryptocurrency sector
ASSUMPTION: Based on the employee count of 90+ and the mention of being a European platform, Coinmerce appears to be in a growth phase rather than an early startup or enterprise stage.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified, but mentions collaboration with developers and content marketers
Growth Opportunities: Potential for growth within digital marketing leadership as the company expands across Europe
ASSUMPTION: Given the 3+ years experience requirement and comprehensive responsibilities involving strategy development and stakeholder reporting, this appears to be at least a mid-level position. The cryptocurrency industry is generally fast-growing, suggesting potential for career advancement.
🌍 Location & Work Environment
Office Type: In-office with some home office support (home office budget provided)
Geographic Context: Schiphol-Rijk is a business park area near Amsterdam Airport Schiphol, offering good transport connections to Amsterdam and surrounding areas.
Work Schedule: Not specified, presumed standard Dutch business hours
Regional Considerations: The Netherlands offers an excellent work-life balance with strong worker protections. English is widely spoken in Dutch tech companies, especially in international businesses like cryptocurrency platforms.
ASSUMPTION: The mention of a modern office at Schiphol-Rijk along with a home-office budget suggests a hybrid work arrangement may be possible, though primary work appears to be office-based given the emphasis on collaboration and team activities.
💼 Interview & Application Insights
Typical Process: For SEO Manager roles in Dutch tech companies, the interview process typically includes:
- Initial screening call with HR/recruitment
- Technical interview focusing on SEO knowledge and strategy
- Practical assignment or case study to demonstrate SEO skills
- Culture fit interview with team members
- Final discussion with senior management
Key Assessment Areas:
- Technical SEO knowledge and analytical capabilities
- Experience with SEO strategy development and implementation
- Understanding of cryptocurrency industry (likely beneficial)
- Ability to communicate complex SEO concepts to stakeholders
- Results-oriented approach with evidence of past achievements
Application Tips:
- Highlight measurable SEO achievements from previous roles
- Demonstrate knowledge of current SEO best practices
- Showcase examples of successful collaboration with development and content teams
- Include any experience with financial or fintech websites if applicable
ATS Keywords: SEO strategy, Google Analytics, technical SEO, keyword research, content optimization, search intent, Google Search Console, Ahrefs, organic traffic growth, keyword rankings, link building, SERP features, structured data, analytics, SEO audit
ASSUMPTION: These insights are based on industry standards for SEO Manager positions in European tech companies, as specific interview process details weren't provided in the job listing.
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- Ahrefs
- HTML/CSS (beneficial)
- Content management systems (likely)
- SEO reporting dashboards (likely)
- Keyword research tools (likely)
ASSUMPTION: Beyond the explicitly mentioned tools (Google Analytics, Search Console, Ahrefs), SEO Managers typically use additional tools such as rank tracking software, crawling tools like Screaming Frog, and content optimization platforms, though these weren't specifically mentioned in the job description.
👔 Cultural Fit Considerations
Company Values: Transparency is highlighted as a core value, with an open-door policy that supports collaboration, innovation, and team spirit.
Work Style: Collaborative environment with cross-functional teamwork, while also requiring independent work capabilities.
Self-Assessment Questions:
- Do you thrive in innovative, fast-paced environments?
- Are you comfortable balancing independent work with team collaboration?
- Do you value transparency and open communication?
- Are you interested in the cryptocurrency industry and its evolving challenges?
- Can you adapt to a growing company where responsibilities might evolve?
ASSUMPTION: Based on the company description emphasizing transparency, collaboration, and innovation, plus the nature of the cryptocurrency industry, the culture likely values adaptability, technical curiosity, and openness to new ideas.
⚠️ Potential Challenges
- Cryptocurrency is a rapidly evolving industry with frequent regulatory changes that may impact SEO strategy
- Balancing technical SEO optimizations with content strategy requires diverse skill sets
- Cryptocurrency content often faces additional scrutiny from search engines regarding E-A-T (Expertise, Authoritativeness, Trustworthiness)
- Coordinating with multiple teams (developers, content marketers) may require strong communication and project management skills
ASSUMPTION: These challenges are based on common industry patterns in both SEO and cryptocurrency sectors and may vary in relevance depending on Coinmerce's specific market position and operational structure.
📈 Similar Roles Comparison
This SEO Manager role appears more comprehensive than specialist positions that focus solely on technical SEO or content SEO. It combines:
- Technical SEO Manager: More technical focus on website architecture and performance
- Content SEO Specialist: Greater emphasis on content planning and keyword strategy
- Digital Marketing Manager: Broader role that includes SEO alongside other channels
- Growth Marketing Manager: Similar but with wider focus on various acquisition channels
This role is distinguished by its balanced focus on both technical and content SEO specifically for a cryptocurrency platform, requiring both analytical skills and strategic thinking.
ASSUMPTION: This comparison is based on standard industry role definitions and may not reflect the exact position boundaries at Coinmerce.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit to identify and prioritize website improvements for better search engine visibility
- Developing and implementing a keyword strategy targeting cryptocurrency beginners to support the company mission of making crypto accessible
- Creating a reporting dashboard to track organic search KPIs and demonstrate ROI to stakeholders
- Designing an international SEO strategy for expansion into new European markets
- Optimizing existing content for featured snippets and rich results to improve SERP visibility
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical SEO Manager tasks within the cryptocurrency sector.
❓ Key Questions to Ask During Interview
- What are the main KPIs for measuring success in this role, and how do they align with broader business objectives?
- How do regulatory changes in the cryptocurrency industry affect your content and SEO strategy?
- What are the biggest SEO challenges Coinmerce currently faces, and what resources are available to address them?
- How do the development, content, and SEO teams currently collaborate on website improvements?
- What growth plans does Coinmerce have for the next 1-2 years, and how might they impact the SEO strategy?
- Can you describe the decision-making process for implementing major SEO changes?
ASSUMPTION: These questions are suggested based on typical SEO Manager roles and cryptocurrency industry considerations, and should be adapted to reflect your specific interests and priorities.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Resume optimization: Update your resume to include relevant SEO keywords mentioned above, and highlight measurable achievements (traffic growth percentages, ranking improvements, etc.).
- Portfolio preparation: Compile examples of successful SEO campaigns you've managed, including before/after metrics where possible.
- Company research: Familiarize yourself with Coinmerce's platform, cryptocurrency offerings, and positioning in the European market.
- Skills assessment: Review your experience with the mentioned tools (Google Analytics, Search Console, Ahrefs) and prepare to discuss specific use cases.
- LinkedIn optimization: Update your profile to highlight relevant SEO experience and consider connecting with Coinmerce team members.
- Cover letter focus: Emphasize your experience with data-driven SEO strategy and collaboration with development and content teams.
When applying, ensure your application demonstrates both technical SEO knowledge and strategic thinking, as this role balances both aspects.