SEO & Content Marketer French at Brevo: Shaping Digital Presence in French-Speaking Markets
📌 Core Information
🔹 Job Title: SEO & Content Marketer French
🔹 Company: Brevo
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: 🔍 SEO & Content Marketing
ASSUMPTION: Based on the comprehensive benefits package and career development opportunities, we've assumed this is a full-time position as it wasn't explicitly stated in the listing.
📌 Essential Job Details
🚀 Job Overview
As a SEO & Content Marketer at Brevo, you'll create and manage engaging long-form B2B content for French-speaking markets. Your primary objective is to increase Brevo's visibility in search engines and LLMs while convincing organic visitors to sign up for their marketing software. You'll focus on producing blog articles, optimizing landing pages, and contributing to thought leadership campaigns, playing a crucial role in Brevo's growth strategy for French-language markets.
📋 Key Responsibilities
- ✅ Plan and create research-backed long-form blog articles (2,500 words) to support the SEO strategy
- ✅ Optimize existing articles and landing pages for better search rankings and conversions
- ✅ Monitor and optimize for visibility on Large Language Models (LLMs) like ChatGPT
- ✅ Ensure editorial consistency and quality on Brevo's French language corporate website
- ✅ Research keywords and search intents
- ✅ Perform SEO audits to optimize traffic and conversions
- ✅ Manage net linking campaigns
- ✅ Monitor and report on content performance
- ✅ Manage a monthly newsletter to promote content
- ✅ Recycle and promote content on platforms like LinkedIn, YouTube, and Quora
- ✅ Use WordPress, GSuite, Ahrefs, Clearscope, Google Analytics, Google Search Console, FullStory, and Metabase
🎯 Required Qualifications
Education: Master's/Bachelor's Degree in journalism, languages, humanities, or marketing/Business school preferred but not strictly required
Experience: At least 2 years in a marketing or content writing role (new graduates with strong writing samples and/or blogging experience will be considered)
Skills:
- Strong writing abilities (capable of producing two 2,500-word articles per week)
- Fast and efficient writing without compromising quality
- Ability to meet deadlines
- SEO knowledge or willingness to learn
- Empathy to understand audience pain points
- Self-organization and independent work capability
- Native or fluent French language skills
- Proficiency in English (for internal communication)
Preferred (Not Required):
- Interest or expertise in the tech/SaaS landscape
- Video editing skills
- Social media management experience
- Experience using LLMs to accelerate content creation
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Meal vouchers - Swile (12,5 € per day)
- Excellent private health care (70% covered by company)
- RTT (Reduction of Working Time days)
- Bi-annual global company offsite and inter-office trips
- Work's council benefits (Leeto)
- Social, green and rainbow alliance committees
- Wellbeing services through Welii platform
- Competitive referral program
- Second parent leave: 1 month fully paid
- Kids leave for when children are sick
- English and French classes
- Access to 155,000+ courses on Udemy
- Budget for home workspace
- Modern office with free fruits, drinks & activities
- Relocation package and visa sponsorship for international talents
- Flexible working hours and hybrid work model
Industry Comparison: This benefits package is comprehensive and exceeds standard French market offerings, particularly with the inclusion of second parent leave, professional development opportunities, and flexible working arrangements.
ASSUMPTION: While exact salary is not specified, French content marketing roles in tech companies typically offer competitive compensation aligned with the Parisian job market, which generally ranges from 35,000€ to 55,000€ depending on experience.
📌 Applicant Insights
🔍 Company Context
Industry Position: Brevo is a leading CRM suite provider focused on customer relationship management through marketing automation, email, SMS, WhatsApp, Chat, and other tools. With 500,000+ businesses across 180 countries using their platform, they've established themselves as a significant player in the marketing technology space.
Company Size: Approximately 1,000 employees globally
Company Stage: Growth-stage scale-up with €142M ARR in 2023 (40% year-on-year growth)
Notable Clients: Sodexo, Louis Vuitton, Carrefour, eBay, and Michelin
📊 Role Analysis
Career Level: Mid-level with entry-level opportunities for exceptional candidates
Reporting Structure: Likely reporting to the SEO Manager
Team Size/Composition: Part of the SEO & Content team within Digital Marketing
Growth Opportunities: Potential to grow into senior content roles, content strategy positions, or specialized SEO management
ASSUMPTION: The reporting structure is inferred from the interview process mentioning an SEO Manager. The growth opportunities are based on typical career progression in similar marketing organizations.
🌍 Location & Work Environment
Office Type: Hybrid work model with flexible working hours
Geographic Context: Paris is France's primary business hub and a major European tech center. The cost of living is high but compensated by comprehensive benefits and competitive salaries.
Work Schedule: Standard French work week (35 hours) with RTT days (additional time off)
Regional Considerations: Working in Paris offers excellent transportation options, a vibrant international community, and rich cultural experiences. French labor laws provide strong worker protections and generous leave policies.
💼 Interview & Application Insights
Typical Process:
- Initial interview with HR Team
- Second interview with SEO Manager
- Case study assessment
- Final interview with VP, Digital Marketing
Key Assessment Areas:
- Content creation abilities
- SEO knowledge and application
- Understanding of B2B marketing for SaaS products
- French language proficiency
- Ability to meet deadlines and handle workload
- Problem-solving approach (through case study)
Application Tips:
- Include writing samples in French that demonstrate your ability to create long-form technical content
- Highlight experience with SEO techniques and content performance metrics
- Showcase any experience with B2B content or SaaS marketing
- Prepare to discuss specific examples of how you research and create content efficiently
- Be ready to demonstrate analytical thinking through the case study
ATS Keywords: SEO, content marketing, B2B, French content, blog writing, keyword research, WordPress, Ahrefs, Google Analytics, Search Console, LLM optimization, content strategy, landing page optimization, newsletter management
🛠️ Tools & Technologies
- Content Management: WordPress
- Office Tools: GSuite
- SEO Tools: Ahrefs, Clearscope
- Analytics Platforms: Google Analytics, Google Search Console, FullStory, Metabase
- Content Development: Potentially LLMs for content acceleration
ASSUMPTION: While not explicitly mentioned, familiarity with social media management tools and email marketing platforms would likely be advantageous given the role responsibilities.
👔 Cultural Fit Considerations
Company Values: Diversity and inclusion, work-life balance, professional development, collaboration, and innovation
Work Style: Self-organized and independent while collaborating within a team environment; fast-paced with emphasis on both quality and efficiency
Self-Assessment:
- Can I consistently produce high-quality content on tight deadlines?
- Am I comfortable balancing creative writing with technical SEO requirements?
- Do I thrive in a growth-oriented international environment?
- Can I effectively manage multiple content projects simultaneously?
- Am I passionate about creating educational B2B marketing content?
ASSUMPTION: The company culture values are inferred from the mentioning of diversity and inclusion initiatives, work-life balance policies, and professional development opportunities.
⚠️ Potential Challenges
- High Production Expectations: Creating two 2,500-word articles weekly requires significant productivity and research efficiency
- Balancing Quality and Quantity: Maintaining high-quality standards while meeting production deadlines
- Technical Learning Curve: Mastering multiple SEO and analytics tools if you're new to them
- Evolving Field: Staying current with changing LLM and SEO best practices
- Multifaceted Role: Managing diverse responsibilities from content creation to performance analysis
ASSUMPTION: These challenges are based on the stated expectations and typical demands of content marketing roles with SEO focus in fast-growing companies.
📈 Similar Roles Comparison
Compared to other content marketing positions, this role:
- More Technical: Has stronger focus on SEO and search visibility than typical content writing roles
- Higher Volume: Expects more content production than average (two long-form articles weekly)
- More Comprehensive: Combines content creation, optimization, distribution, and analytics
- Forward-Looking: Incorporates LLM visibility optimization, a cutting-edge focus
- Language-Specific: Requires native/fluent French language skills rather than just English
ASSUMPTION: This comparison is based on standard industry patterns for content marketing positions.
📝 Sample Projects
- Creating comprehensive how-to guides on email marketing best practices for French small businesses
- Developing comparative content analyzing CRM solutions for different industry verticals
- Optimizing existing landing pages for high-value keywords to improve conversion rates
- Producing a monthly French newsletter highlighting valuable content and product features
- Developing a strategy to improve visibility in French language ChatGPT responses
- Creating script and storyboard for YouTube tutorials on email marketing automation
ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and company focus.
❓ Key Questions to Ask During Interview
- What content themes and topics have been most successful for Brevo's French audience?
- How do you measure content success beyond traffic metrics?
- What is the collaborative process between SEO, content, and other marketing teams?
- How is the team adapting content strategy to address LLM visibility alongside traditional SEO?
- What are the biggest content challenges for reaching Brevo's French-speaking target audience?
- What professional development opportunities exist for content team members looking to grow their skills?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Next Steps for Applicants
- Prepare Your Portfolio: Compile 2-3 samples of your best long-form French content, particularly in B2B contexts
- Optimize Your CV: Include relevant keywords like "SEO," "content marketing," "French content creation," "B2B marketing," and specific tools mentioned
- Research Brevo: Review their blog, product offerings, and recent company announcements to understand their positioning
- Prepare for the Case Study: Practice creating content briefs, keyword research, and content optimization techniques
- LinkedIn Preparation: Update your profile to highlight relevant experience and consider connecting with team members
- Follow Up: After interviews, send a personalized thank-you note referencing specific discussion points
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.