🔹 Job Title: SEO & Content Marketeer
🔹 Company: Yappa
🔹 Location: Bilzen, Flanders, Belgium
🔹 Job Type: Full-time
🔹 Category: 🔍 SEO & Content Marketing
As an SEO & Content Marketeer at Yappa, you'll be responsible for creating and implementing effective content strategies that help clients get found online and convert visitors into customers. You'll develop SEO-optimized content mapped to different stages of the customer journey, analyze performance data, and stay ahead of industry trends to drive organic growth for clients.
ASSUMPTION: Based on the description mentioning a "vast contract" and comprehensive benefits package, I'm assuming this is a full-time position, though the original listing used a placeholder for job type.
Education: Not specified
Experience: Previous experience with SEO and content marketing
Skills:
ASSUMPTION: Though not explicitly stated, based on the responsibilities and team dynamics described, the role likely requires at least 1-2 years of experience in SEO and content marketing. Agency experience is mentioned as a plus but not mandatory.
Salary Range: Not specified
Benefits:
ASSUMPTION: The compensation package is likely competitive for the Belgian market in the digital marketing sector, given the comprehensive benefits package and the company's emphasis on work-life balance and professional growth.
Industry Position: Yappa is a digital solutions agency that designs, builds, and promotes innovative digital solutions to help clients grow. They provide digital strategy development, platform building, and online marketing services.
Company Size: Small to medium-sized agency
Company Stage: Established growth company with a focus on sustainable development
ASSUMPTION: Based on the team structure mentioned and the casual, collaborative culture described, Yappa appears to be a small to medium-sized agency rather than a large enterprise. The mention of specific team members by name suggests a close-knit environment.
Career Level: Mid-level
Reporting Structure: You'll work with team members including Jim (SEO Specialist), Bente (UX/UI Specialist), Jeroen (marketing strategist), and Jonnie (developer)
Team Size/Composition: Part of a multi-disciplinary marketing team
Growth Opportunities: Strong emphasis on professional development with a personal training budget, room for experimentation, and structured feedback from a dedicated hub lead
ASSUMPTION: This appears to be a mid-level role based on the expectation of prior experience combined with the mention of growth support structures. The listing mentions "hublead" roles supporting professional development, suggesting a matrix or pod-based team structure.
Office Type: Hybrid with flexible work-from-home options
Geographic Context: Bilzen is located in Flanders, Belgium, away from major urban centers and traffic congestion
Work Schedule: Flexible hours with occasional evening work (described as exceptions rather than regular occurrences)
Regional Considerations: Company emphasizes work-life balance common in European workplaces while maintaining a fun, casual atmosphere
ASSUMPTION: The listing mentions flexible hours and remote work policies that predated COVID, suggesting a well-established hybrid working model. The company actively promotes the Bilzen location as a benefit for avoiding traffic and commuting issues.
Typical Process: Digital marketing roles typically include portfolio review, technical SEO knowledge assessment, and cultural fit evaluation
Key Assessment Areas: SEO technical knowledge, content creation abilities, analytical skills, understanding of AI's impact on search
Application Tips: Prepare to discuss your perspective on how AI is changing search marketing, and showcase examples of content that has performed well in search
ATS Keywords: SEO, content marketing, Google Search Console, SEMrush, content strategy, keyword research, on-page optimization, analytics, structured data
ASSUMPTION: These insights are based on industry standards for similar positions and specific emphasis points in the job description, particularly the mention of AI's impact on search.
ASSUMPTION: While the listing specifically mentions Google Search Console and SEMrush, other standard SEO and content marketing tools would likely be used based on industry norms. The explicit mention of Apple equipment suggests the team works in this ecosystem.
Company Values: Work happiness in an open and honest culture, sustainable growth ("happy profit"), continuous learning and innovation
Work Style: Collaborative, team-oriented environment balanced with independent work capability; playful culture with social activities
Self-Assessment: Would you thrive in a smaller agency with a close-knit team? Do you enjoy a mix of strategic SEO work and hands-on content creation? Are you comfortable balancing client-facing communication with technical implementation?
ASSUMPTION: Based on the listing's informal tone, mention of social activities, and focus on team collaboration, Yappa appears to have a casual, friendly culture rather than a formal corporate environment.
This role combines technical SEO expertise with content creation skills, requiring versatility across multiple disciplines. You'll need to balance client expectations with technical implementation, and stay current with rapidly evolving search trends, especially regarding AI's impact on search. The location in Bilzen may require consideration if you're based elsewhere in Belgium.
ASSUMPTION: These challenges are inferred from the broad skill set required and the explicit mention of keeping up with trends like AI in search marketing. The company directly addresses its non-central location as potentially requiring consideration.
This position combines elements of both SEO Specialist and Content Marketing roles, requiring broader skills than either individually. Unlike pure technical SEO positions, this role heavily involves content creation. Compared to many agency roles, there appears to be more emphasis on work-life balance and less on extensive overtime or weekend work.
ASSUMPTION: This comparison is based on standard industry patterns for digital marketing agencies and the specific combination of responsibilities listed.
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities outlined in the job description.
ASSUMPTION: These questions are suggested based on the role description and would demonstrate engagement with the key elements emphasized in the listing.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.