📌 Core Information
🔹 Job Title: SEO and Content Marketing Manager (Remote)
🔹 Company: Northpeak
🔹 Location: Columbus, Ohio, United States (Remote)
🔹 Job Type: Full-time
🔹 Category: 🔍 SEO & Content Marketing
📌 Essential Job Details
🚀 Job Overview
As an SEO and Content Marketing Manager at Northpeak, you'll be responsible for driving organic growth for 4-6 clients across B2B and B2C industries. This role combines analytical SEO expertise with strategic content creation to increase client visibility and conversions. You'll develop and execute comprehensive content strategies, conduct SEO audits, and create authoritative long-form content while working directly with clients in a fully remote environment.
ASSUMPTION: This is a full-time position based on the comprehensive responsibilities and growth trajectory outlined, though the job type wasn't explicitly stated in the original listing.
📋 Key Responsibilities
Strategy Development
- ✅ Develop comprehensive SEO and content marketing strategies for 4-6 clients
- ✅ Conduct keyword research, mapping, and technical SEO audits
- ✅ Create editorial calendars and content pipelines
- ✅ Analyze qualitative and quantitative data to inform strategies
Content Creation & Optimization
- ✅ Produce authoritative long-form content for clients and Northpeak
- ✅ Implement the pillar-cluster content model
- ✅ Perform on-site optimization for improved rankings
- ✅ Build links and generate brand mentions on high-authority publications
Client Management
- ✅ Meet weekly with clients alongside Northpeak growth marketers
- ✅ Clearly communicate growth marketing strategy to clients
- ✅ Track and report on core KPIs and success metrics
- ✅ Implement process improvements for client onboarding
Growth Timeline
- ✅ Month 1: Shadow team members, assist with SEO strategies for 2-3 clients
- ✅ By 3 months: Manage SEO and content for 5 clients, implement Northpeak's content strategy
- ✅ By 6 months: Manage 6-7 clients, make process improvements, and drive impact results
🎯 Required Qualifications
Education: Not specified
Experience: 4+ years of experience as a content marketer with data-driven SEO background
Skills:
- Deep understanding of pillar-cluster content model
- Proven track record ranking for high-value keywords
- Technical SEO expertise
- Data analysis capabilities
- Client management experience
- Efficient and adaptable work style
- Results-driven approach
- Ability to communicate insights in an engaging manner
- Process-driven and analytical mindset
ASSUMPTION: While no specific education requirements are mentioned, this mid-to-senior level position likely requires at least a bachelor's degree in marketing, communications, or a related field based on industry standards for similar roles.
💰 Compensation & Benefits
Salary Range: Not specified, described as "Competitive pay"
Benefits:
- Fully remote work environment
- Flexible schedule
- Career education opportunities
- Professional growth support
- Opportunity to work directly with the founder
- Early employee status with ability to shape company vision
Industry Comparison: SEO and Content Marketing Managers with 4+ years of experience typically earn between $70,000-$110,000 annually in the US market, with remote positions often offering competitive compensation to attract top talent.
ASSUMPTION: The salary estimate is based on current industry standards for similar roles requiring 4+ years of experience. Remote marketing agency positions at this level typically fall within this range, though actual compensation may vary based on specific qualifications and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry Position: Northpeak is a conversion rate optimization and growth marketing agency focused on creating data-driven user experiences that increase conversions and revenue.
Company Size: Growing agency (likely small to medium-sized)
Company Stage: Growth stage with opportunities for early employees to shape vision
ASSUMPTION: Based on the description of working directly with the founder and being an "early employee," Northpeak appears to be a growing agency rather than an established enterprise. The emphasis on helping shape the company vision suggests a growth-stage organization.
📊 Role Analysis
Career Level: Mid to Senior level (requiring 4+ years of experience)
Reporting Structure: Likely reports to a Growth Marketing Director or directly to the founder
Team Size/Composition: Works alongside Growth Marketers for client accounts
Growth Opportunities: Potential for advancement as the company grows, involvement in product development, and opportunities to explore different areas of the business
ASSUMPTION: The reporting structure is inferred from the mention of working with Growth Marketers weekly and directly with the founder. The team composition is derived from the collaborative approach described in the listing.
🌍 Location & Work Environment
Office Type: Fully remote
Geographic Context: While based in Columbus, Ohio, this is a remote position. Columbus is a growing tech hub in the Midwest with a reasonable cost of living compared to coastal tech centers.
Work Schedule: Flexible schedule mentioned in benefits
Regional Considerations: Position is for US-based workers who can legally work in the United States without visa sponsorship
ASSUMPTION: While the company is based in Columbus, the emphasis on being "fully remote" and knowing "what it means to develop and support remote talent" suggests this is a distributed team across different locations within the US.
💼 Interview & Application Insights
Typical Process: For digital marketing agency roles, expect:
- Initial screening call
- Technical interview focusing on SEO knowledge and content strategy
- Portfolio review (content samples and SEO case studies)
- Cultural fit interview (likely with founder)
- Possible test assignment demonstrating content/SEO skills
Key Assessment Areas:
- Demonstrated ability to grow organic traffic
- SEO technical knowledge
- Content strategy development approach
- Client communication skills
- Analytical thinking and data interpretation
- Results-oriented mindset
Application Tips:
- Highlight specific metrics from previous content/SEO campaigns
- Showcase examples of content that ranked for competitive keywords
- Demonstrate experience with the pillar-cluster content model
- Emphasize client management experience
- Prepare case studies showing traffic growth over time
ATS Keywords: SEO, content marketing, keyword research, technical SEO, content strategy, organic traffic growth, blog content, editorial calendar, link building, on-page optimization, content audit, data analysis, client management
ASSUMPTION: These insights are based on industry standards for SEO and content marketing roles at agencies. The specific interview process may vary based on Northpeak's hiring practices.
🛠️ Tools & Technologies
While specific tools aren't mentioned, SEO and Content Marketing Managers typically work with:
- SEO platforms (Ahrefs, SEMrush, Moz)
- Content management systems (WordPress, HubSpot)
- Analytics tools (Google Analytics, Google Search Console)
- Keyword research tools (Keywords Everywhere, Keyword Planner)
- Technical SEO audit tools (Screaming Frog)
- Content planning tools (CoSchedule, Trello, Asana)
- Project management software
ASSUMPTION: These tools represent industry-standard technology for SEO and content marketing professionals and are not explicitly mentioned in the job listing.
👔 Cultural Fit Considerations
Company Values: Based on the job description, Northpeak values:
- Data-driven decision making
- Research-based approaches
- Respect for employees
- Reasonable deadlines
- Professional growth
- Building quality work worth sharing
- Fun, collaborative environment
Work Style: The ideal candidate should be:
- Self-motivated with a bias toward action
- Analytical and process-driven
- Adaptable and efficient
- Hands-on with clients
- Results-focused
- Growth-oriented with a learning mindset
Self-Assessment: Consider these questions:
- Do you thrive in a remote environment where you manage your own schedule?
- Are you comfortable balancing multiple client relationships simultaneously?
- Do you enjoy translating data into actionable content strategies?
- Are you excited about joining a growing company where processes may still be evolving?
- Do you prefer working directly with founders and having input on company direction?
ASSUMPTION: The cultural elements are inferred from statements about the company's approach to work, deadlines, and treatment of employees, along with the qualities they seek in candidates.
⚠️ Potential Challenges
- Managing 4-7 clients simultaneously may require strong prioritization skills
- The broad scope of responsibilities spans both content creation and technical SEO
- Growth-stage agencies may have evolving processes requiring adaptability
- Remote work requires self-discipline and proactive communication
- Being an early employee may mean wearing multiple hats beyond core responsibilities
ASSUMPTION: These challenges are inferred from the scope of work described and the company stage. They represent potential considerations rather than confirmed difficulties.
📈 Similar Roles Comparison
This role combines elements of several positions that are sometimes separate at larger organizations:
- SEO Manager: This role includes the technical SEO components but extends further into content creation
- Content Strategist: Includes content planning but with a stronger SEO focus and more client interaction
- Account Manager: Incorporates client relationship aspects while maintaining technical specialist responsibilities
- Growth Marketer: Similar focus on measurable results but more specialized in SEO/content vs. broader growth tactics
ASSUMPTION: This comparison is based on standard industry role definitions and how this position appears to blend responsibilities typically found across multiple specialized positions.
📝 Sample Projects
- Conducting a comprehensive content audit for a B2B SaaS client to identify optimization opportunities
- Developing a pillar-cluster content strategy for an eCommerce client targeting specific high-value product categories
- Creating and implementing a technical SEO roadmap to improve site structure and crawlability
- Building a quarterly editorial calendar based on keyword gap analysis
- Producing in-depth, authoritative blog content targeting competitive keywords
- Developing and executing a backlink acquisition strategy for improved domain authority
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and typical work in SEO and content marketing for agency clients.
❓ Key Questions to Ask During Interview
- How do you measure success for your clients' content and SEO strategies? What KPIs are most important to Northpeak?
- Could you share an example of a particularly successful client content strategy Northpeak has implemented and what made it effective?
- What tools and technologies does your team currently use for SEO analysis and content planning?
- How does the collaboration work between SEO/content managers and other growth marketers on client accounts?
- What professional development opportunities are available to help team members stay current with evolving SEO best practices?
- Can you describe the typical client onboarding process and how the content strategy is developed initially?
ASSUMPTION: These questions are suggested based on the role description and would need to be adapted to the specific interview context and the candidate's priorities.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Prepare your application: Update your resume to highlight relevant SEO and content marketing experience, specifically including metrics demonstrating traffic growth and ranking improvements.
- Optimize for ATS: Include key terms from the job description like "content strategy," "SEO audit," "keyword research," "pillar-cluster model," and "organic traffic growth" in your resume.
- Portfolio preparation: Compile examples of content you've created that ranked well, SEO audits you've conducted, and content strategies you've developed.
- Research Northpeak: Review their website, blog content, and social media to understand their approach to marketing and client work.
- Prepare for interview questions: Be ready to discuss specific examples of how you've grown organic traffic, your approach to content strategy, and how you balance creative and technical aspects of SEO.
- Reference check: If possible, connect with others who have worked with or for Northpeak to get insights about the company culture.